Marketer II

Date Revised: 10/02/2017

JOB DESCRIPTION

Job title: Marketer II

Job Category: Exempt

PCLS: 30240

Salary Grade: F

Summary

Incumbents in the Marketer series plan, develop, and implement marketing strategies in order to promote a program, event, department, and/or college. Campaigns support student recruitment efforts, publicize University sponsored activities and events, and persuade patron support. Incumbents write and/or edit marketing and promotional materials such as brochures, flyers, and other documents; may coordinate special marketing events; and may be a media contact.

Distinguishing Characteristics

The Marketer II is distinguished from the Marketer I in that incumbents in the II level possess advanced writing skills and the knowledge and experience to work in programs that are larger in size, scope, and/or complexity.

Reporting and Supervisory Responsibilities

The Marketer II reports to an Associate Vice-President, Dean, Department Head, Director, or similar executive level position. This classification may train and guide less senior employees.

Typical Functions

1. Writes marketing copy for a wide range of formats, including print, websites, and social media.2. Collaborates with graphic artists, web developers, printers and others to develop marketing

materials.3. Creates and executes marketing strategies, plans, campaigns, and projects.4. Oversees purchase and placement of print, web, and social media advertising.5. Approves copy; ensures proper grammatical standards.6. Assembles and creates content for weekly emails and monthly e-newsletters.7. Maintains program, department, and/or campaign website.8. Responds to requests for information from the media and public; distributes promotional

materials, including flyers, brochures and press kits; prepares and presents information to internal and external sources.

9. Plans or assists with planning and coordinating special events such as open houses, book signings, fundraisers, outreach and community events, tours, press conferences, banquets, exhibits, product or service fairs, and/or athletic events.

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Marketer II

Date Revised: 10/02/2017

JOB DESCRIPTION

10. Conducts, or assists in conducting portions of market research activities, including analyzing data, to identify targeted populations, including potential underwriters and sponsors, and to identify the appropriate media for distribution of promotional information.

11. Maintains database records and files including mailing and contributor or donor lists and publication distribution information.

12. Establishes and maintains schedules and budgets.13. Performs miscellaneous job-related duties as assigned.

Knowledge, Skills, and Abilities

1. Knowledge of marketing media and funding sources.2. Ability to gather data, analyze information, and prepare reports.3. Ability to plan, organize, and coordinate media activities and special events.4. Ability to manage and impart information to a range of clientele and/or media sources.5. Database and records management skills.6. Knowledge of marketing strategies, processes, and available resources.7. Basic knowledge of writing for search engine optimization (SEO) and social media.8. Excellent writing, proofreading, and editing skills.9. Ability to manage multiple projects and deadlines effectively.10. Computer skills, including Word, Access, PowerPoint, and Excel.

Minimum Qualifications

Bachelor's degree in marketing, public relations, communications or related field plus two years of relevant experience or an equivalent combination of education plus experience is required.

Work Environment and Physical Requirements

Employees work indoors and are protected from weather and/or contaminants, but not, necessarily, occasional temperature changes. The employee is regularly required to sit and often uses repetitive hand motions.

Fundamental Abilities

Within the scope and complexity of each position’s responsibilities, each incumbent is expected to possess and demonstrate the following abilities:

1. Communicating : Communicates effectively both verbally and in writing. 2. Problem solving : Analyzes information and evaluates results to select the best solution and solve

problems. 3. Monitoring : Measures performance of self; makes improvements and takes appropriate

corrective action.

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Marketer II

Date Revised: 10/02/2017

JOB DESCRIPTION

4. Critical Thinking : Comes to well-reasoned conclusions, solutions, and approaches to problems.5. Team Building : Works to create a team-based environment. Consistently demonstrates

cooperative behavior with colleagues, supervisors, and customers.6. Active Listening : Gives full attention when others are speaking; listens to understand, asks

questions as appropriate, and does not interrupt.7. Service Orientation : Actively seeks opportunities to help others.8. Conflict Resolution : Acts professionally when encountering customers who, at times, may be

frustrated.

Core Characteristics

As representatives of Utah State University and primary contributors to its mission, all employees are expected to demonstrate the following characteristics:

1.

2. Take initiative.3. Maintain confidentiality.4. Be accountable.5. Behave ethically.6. Be honest and trustworthy.7. Demonstrate a strong work ethic.

8. Be inquisitive.9. Be detail oriented.10. Be self-motivated.11. Efficiently manage multiple tasks.12. Be a team player.13. Be committed to improving USU.

Disclaimer This position description indicates the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to the position.

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Marketer II

Date Revised: 10/02/2017

JOB DESCRIPTION

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