Twitterversity!

Gareth Jones

07880 742581 @garelaos

www.linkedin.com/in/garethmjones www.garethjones.me www.brubakerhr.com

enquiries@brubakerhr.com

Doug Shaw

07736 518066 @dougshaw1

www.linkedin.com/in/dougshaw1 www.stopdoingdumbthingstocustomers.com

doug.shaw@wgalimited.com

We wanted to….

“Human social networks and communities are both well established, robust social structures that pre date their online counterparts by a a millennia. Humans naturally gravitate to and desire the interactions that these structures allow. We want to belong”. Dr Michael Wu

This is no fad. It is not going away.

No agents or call centres 100% support calls through community

Fastest growing Telco in the UK Net promoter score of 73

“The 300% increase in search engine placement for top keywords

– a natural product of their community’s open, dynamic

conversation – is itself worth millions”.

Hewlett Packard Community

If its good enough for customers…

..its  good  enough  for  candidates  and  employees  too.  

“Opening up the water cooler conversation is probably one of the biggest opportunities in our working lifetimes to improve business performance” Me! February 29th 2012

MKTNG

SALES

CUST

SERV

CUSTOMERS

CANDIDATES

INNOVATION

COLLABORATION

TRUST

FEEDBACK

NPD INSIGHT

OPENESS

ADVOCACY LOYALTY

HR

MKTNG

SALES

CUST

SERV

HR CUSTOMERS

CANDIDATES

INNOVATION

COLLABORATION

TRUST

FEEDBACK

NPD INSIGHT

OPENESS

ADVOCACY LOYALTY HR

You cant be social outside if you are not social inside INSIDE OUTSIDE

Killing the conversation

Control

“Employers need to …participate in the

conversation on an informed, authentic basis.

That sometimes means saying ‘as a company we

are not perfect’ and admitting your mistakes”

Mathew Davies. UK HR Director, Logica

MKTNG

SALES

CUST

SERV

HR CUSTOMERS

CANDIDATES

INNOVATION

COLLABORATION

TRUST

FEEDBACK

NPD INSIGHT

OPENESS

ADVOCACY LOYALTY

You cant be social outside if you are not social inside

EMPLOYEES

INNOVATION

COLLABORATION

TRUST

FEEDBACK

NPD INSIGHT

OPENESS

ADVOCACY LOYALTY

INSIDE OUTSIDE

Employees, Customers, Candidates

INNOVATION

COLLABORATION

TRUST

FEEDBACK

NPD INSIGHT

OPENESS

ADVOCACY LOYALTY

Publishing  

Research  Training  

Membership  

Events  

The Social Business of the future INSIDE OUTSIDE

‘Leadership is about the stories that are told about you – both positive and negative. You’ll be judged by those stories more than anything you say or write.”

‘Leadership is about the stories that are told about you – both positive and negative. You’ll be judged by those stories more than anything you say or write.”

Employer Brand

Food for thought…

You no longer control access to the technology or content of the conversation so stop trying to.

Recognise the huge benefits of opening up the conversation – trust, authenticity, collaboration.

Social media exposes cracks in your engagement levels, it doesn’t cause them.

There is a bigger picture here – social media is simply the power of the internet manifesting itself as it matures. But it is here to stay.

Social media isn't just a marketing channel - its the biggest opportunity to gain insight into your business since MBWA.

The conversations are happening anyway, whether you like it or not. Be part of it rather than just the subject.

Continue the discussion at the"The ConnectingHR Unconference:�

The power of a socially engaged organisation"

"Wednesday 16th May 2012"

"Book here:"

http://chru.eventbrite.com

Thank you!

Gareth Jones

07880 742581 @garelaos

www.linkedin.com/in/garethmjones www.garethjones.me www.brubakerhr.com

enquiries@brubakerhr.com

Doug Shaw

07736 518066 @dougshaw1

www.linkedin.com/in/dougshaw1 www.stopdoingdumbthingstocustomers.com

doug.shaw@wgalimited.com