Twitterversity

13th Annual HR Technology Conference & ExpositionSeptember 30, 2010

Agenda2

Getting Started3

So What Is Twitter?4

Before You Get Started…

For professional reasons, such as … You’d like to meet interesting HR

professionals You have best practices to share You’re seeking answers to questions Access to content, webinars, conferences,

etc. For personal reasons, such as …

Your (crazy) friends rave about it You have hobbies and outside interests You’d like to expand your network You seek a faster source of breaking news

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…. ask yourself why you’re joining

?

Setting Up Your Account: The Overview

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Point your browser to http://www.twitter.com

Step 1: Click on “Sign Up” Step 2: Complete the four

questions: “Full Name”: This is your real

name and it is searchable and visible.

“User Name”: This is the name people will use to follow you. Keep it short.

“Password”: Private and of your choosing.

“Email”: Is private but can also be searchable (if you allow it).

Step 3: Agree to the terms of service

Step 4: Click on “Create My Account”

Setting Up Your Account: Main Page 7

Setting Up Your Account: Your Profile8

Point Your Browser to http://twitter.com/settings/profile

Picture: You can add it later.

Name: Can be anything you’d like it to be

Location: Helps to build a sense of localization

and community Web:

Your website, blogs, LinkedIn profiles, etc.

Bio: You have 160 characters to include

anything you’d like. Think of this as your Twitter resume

Setting Up Your Account: Your Profile (Complete)

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Now What?10

Now What?

Point your browser to http://www.twitter.com

Find some friends. Follow what they are doing. Tell the world what you are doing. Really. That’s it.

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Now What? Find People!12

https://twitter.com/invitations/find_on_twitter

Now What? Find People!13

Now What? Find People!14

Now What? Find People!15

Now What? Find People!16

Now What? Find People!17

Now What? Find People!18

Now What? Find People!19

Now What? Tweet!20

Learning the Lingo21

The Basics

“Tweet” Refers to a single message “Tweeted” – Can be a verb (alternate use is “Twittering”)

Following/Followers When you “follow” someone, their tweets will appear in

your timeline When they “follow” you, your tweets will appear in their

timeline @[username] — (e.g., @billkutik)

This is how you communicate directly with someone on Twitter

It’s also how you see who’s been communicating with you

“I think @billkutik is great!” would be seen by: All my followers @billkutik — the account holder Anyone who searches on “billkutik” on Twitter or

Google … and you can click on “@billkutik” to go directly to

that user’s account

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More Basics

Reply Used to respond to an individual user’s tweets Simply click on the “Reply” button available after each

tweet Direct Messages

The private instant messaging platform of Twitter Only effective if both parties are following one another Referred to as “DM” or “DMing” someone

Retweets Used when you’d like to broadcast someone’s tweet

to your followers Two options:

1) You can click on the “Retweet” button available after each tweet

2) You can highlight the message and copy and paste it into your “What’s happening?” field

Typically appears as – “RT @[username] [tweet]”

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The Basics in Pictures24

More Advanced Concepts: Hashtags25

A method of tagging a concept, theme or event within a tweet

Appears as – “#[hashtag]” For example, the HR Technology conference hashtag is

“#HRTechConf” If clicked on, triggers a Twitter search for all tweets

containing that hashtag Commonly used to drive community, affinity and

collaboration

More Advanced Concepts: Hashtags26

More Advanced Concepts: Search27

http://search.twitter.com

Etiquette and Engagement28

Etiquette: It’s About Relationships

Be Authentic Own your message. Be clever, be witty, be normal. Attempt to achieve a balance between the personal

and professional. Know that you will probably fail. So does everyone else.

Like email, tweets can be misinterpreted without context.

Feel free to lurk before you tweet anything. Followers

Don’t feel obliged to follow everyone who follows you. Don’t be afraid to “unfollow” someone (for any reason).

Take It Offline Reach out to just one person a week and request a

chat. Locate fellow HR pros in your area.

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Etiquette: Have Fun30

Laurie Ruettimann http://NewMediaServicesLLC.comhttp://VoiceOfHR.comhttp://www.twitter.com/LRuettimann

Contact Information31