Changing the Game

 Martina Wilde Global Account Manager

 Haimee Code Strategic Product Consultant

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Agenda

LinkedIn Introduction– Talent– Creating economic opportunity– Our Mission

What will this mean for business? What will this mean for you? The Social Evolution

– Reactive to Proactive– Best Practice Social Branding and Recruiting– Demonstration

Step 1: Brand You Q&A

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Talent

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Steve Jobs, 1994

“ “I think part of what made the Macintosh great was that the people working on it were musicians, poets, artists, zoologists and historians who also happened to be the best computer scientists in the world.

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Creating Economic Opportunity For Every Professional

225+ MillionMembers worldwide

40+ MillionMembers in APAC

4+MAustralia

.8+MNew Zealand

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LinkedIn: By the Numbers

Hong Kong JapanSingapore IndiaAustralia

+2New members

per second

100%Fortune 500companies

88%Fortune 100

companies using our Talent Solutions

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Our MissionConnect the world’s professionals to make them more productive and successful

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InsightsBe great at what

you do 

EverywhereWork wherever our

members work

IdentityConnect, find, and

be found

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IdentityContacts

Job Changes & Promotions

LastConversation

How You Met

SharedConnections

1010

Insights

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InsightsInfluencers

250+Influencers

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Enhancing the Mobile Experience for LinkedIn Members

Everywhere

30%LinkedIn Member Visits

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Everywhere

iPad

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Desktop

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HireEngage the world’s best passive talent

SellEngage the world’s

decision makers

MarketEngage most effectively

with professionals

Hire

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The very best candidates are happily employed

181818

Passive Talent Active Talent

Wants to make an impact

Wants a corporate culture to fit his personality

Wants to control his work schedule

Wants work that challenges him

Wants to work remotely

Wants fast career advancement

Wants to be recognised and valued for his contributions

Wants to develop his skills

Wants to be socially responsible

Wants excellent benefits and compensation

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What Matters Most in Recruitment in 2013?

Source: LinkedIn survey of 269 recruiting leaders in Australia, March 2013.

Top essential, long lasting recruiting trends in AustraliaTop 5 responses

#2 Being a strategic talent advisor to the business

#3 Utilising social and professional networks

#4 Upgrading employer branding

#5 Boosting referral programs

#1 Finding better ways to source passive candidates

What does this mean for you?

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The social

Evolution.Reactive to proactive

2323

From “post & pray”Moving away from

2424

From “post & pray”Moving towards Digitalisation

to sourcing passive candidates at scale

Business Analyst

12K+ Organisations embracing technology advancements

2525

From spreadsheetsOld Talent Mapping

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From spreadsheetsDynamic Talent Mapping

to Talent Pipeline

Keeping data fresh is key

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Know your LinkedIn profile

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The Structure of Your LinkedIn Profile

©2012 LinkedIn Corporation. All Rights Reserved.

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Profile Picture Headline

Public URL

Recent Activity

Summary

Experience

Causes you support

Skills

Education & Additional Info

Recommendations

Connections

Groups you’ve joined

What you Follow

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Questions?