Hr Harnessing the Power of Social Media.final
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Transcript of Hr Harnessing the Power of Social Media.final
HELLO!
JANINE CARPENTERHR Director, Quirk
HR HARNESSING THE POWER OF SOCIAL MEDIA16 March 2012
UNLIKE ANY AGENCY YOU WILL EVER WORK WITH
IS A CULTURE
WHY IS THIS RELEVANT?
OUR APPROACH IS UNIQUE
SO WHAT IS SOCIAL MEDIA THEN?
A COLLECTION OF TOOLS…
(more like these)
…THAT FACILITATES...
Credit: Ben Werdmuller http://www.flickr.com/photos/benwerd/
…THE CREATION ...
… AND SHARING ...
Credit: Jason Staten http://www.flickr.com/photos/jasonstaten/
… OF CONTENT
.
A COLLECTION OF TOOLS
THAT FACILITATETHE CREATIONAND SHARING
CONTENT COMES IN ALL SHAPES AND SIZES…
STORIES
Information
INFORMATION
REVIEWS
NEWS
“There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy.”
10:36 PM Jan 15th from TwitPic
Views 486,314
JOBS
PEOPLE
So, how big is this Social Media beast?
2 billion people are online(35% of the world population)
82% of the global Internet
population visit social networks
Nielsen, Global Faces & Networked Places, 2009 Credit: Christian & Cie http://www.flickr.com/photos/christiangates/
10% of total internet time is spent on a social network
Source: Nielsen, Global Faces & Networked Places, 2009 Credit: Catherine http://www.flickr.com/photos/mayeve/
Social Media has displaced Email as 4th most popular activity on the Internet.
Source: Nielsen, Global Faces & Networked Places, 2009 Credit: Esparta http://www.flickr.com/photos/esparta/
4 BILLION videos viewed on YouTube every day
Credit: Jared http://www.flickr.com/photos/generated/
Video is
massive.
The number of minutes spent on Facebook every day.
Credit: Mark Auer http://www.flickr.com/photos/thegeekshallinherittheearth/
750 million photos were posted on Facebook during last New Year’s Eve weekend
What about closer to home?
About 70% of South Africans who are online, are using social networks
HOW DO SOCIAL MEDIA AND HR WORK TOGETHER?
HRPEOPLE
BUSINESS
COMMUNICATION
SOCIAL MEDIA
PEOPLE
TECHNOLOGY
CONTENT
PEOPLE
HRPEOPLE
BUSINESS
COMMUNICATION
SOCIAL MEDIA
PEOPLE
TECHNOLOGY
CONTENT
SOCIAL MEDIA IS TRANSFORMING HR
HOW?
IN THREE WAYS
1. TALENT ATTRACTION
2. INTERNAL RELATIONSHI
PS
3. RISK MANAGEMEN
T
People are social, use it to find them.
1. TALENT ATTRACTION
2. INTERNAL RELATIONSHI
PS
3. RISK MANAGEMEN
T
IN THREE WAYS
A good platform, use it to keep in touch with your talent.
1. TALENT ATTRACTION
2. INTERNAL RELATIONSHI
PS
3. RISK MANAGEMEN
T
IN THREE WAYS
Very public, so manage it.
1. TALENT ATTRACTION
2. INTERNAL RELATIONSHI
PS
3. RISK MANAGEMEN
T
IN THREE WAYS
SHARESEARCHING SCREENING ENGAGING
MARKETING
1. TALENT ATTRACTION
SHARE
SHARE HERE
LIKE THIS
SEARCHING
REFERRALS
US companies have hired through social networks
SCREENING TALENT
Social networking profiles are the new CV<full stop>
79% of talent mangers in the US review candidates online profiles
ENGAGING
Amplify your culture on Social Media….
Credit: altemark http://www.flickr.com/photos/altemark/
MARKETING
MARKETING
…. this will attract like minded talent to your organisation.
The trick is to make it REAL. That is the hard part.
MARKETING
GREAT PEOPLE REFER GREAT
PEOPLEREDUCED
COSTSWIDER REACH
ATTRACT GEN Y
4 KEY BENEFITS
EMPLOYEE COMMUNICATION
KEEPING IN TOUCH
2. INTERNAL RELATIONSHI
PS
ONLINE
COMMUNICATION
“Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control”
Rupert MurdochMogul
KEEPING IN TOUCH WITH YOUR PEOPLE
TEAM BUILDING
PR
BUSINESS RISKVS
EMPLOYEE RISK
3. RISK MANAGEMEN
T
BUSINESS RISKS
EMPLOYEE RISKS
So what is the biggest single source of risk in the office environment?
these guys
“The effect of uncertainty on objectives, whether positive or negative”
What is risk?
Vicarious liability(employer’s general risk)
Strict – or “no fault” - liability of an employer for the conduct of an employee acting in the course and scope of employment.
What is vicarious liability?
3. prioritise1. identify 2. assess 4. treat
Risk management steps
3. share1. eliminate 2. mitigate 4. accept
Risk treatment
> Lock employees out of social media sites> Limit access for work purposes only
Eliminate
> Training > Internet usage and email policies> Communications and brand guidelines> Management pre-approval of publications
Mitigate
> Disclaimers on digital properties> Website terms and conditions> Insurance
Share
Hope for the best and deal with it if it happens
Accept
IN SUMMARY
1. TALENT ATTRACTION
2. INTERNAL RELATIONSHI
PS
3. RISK MANAGEMEN
T
SOCIAL MEDIA PROMOTESLEARNINGPERSONAL BRANDING
AND THOUGHT LEADERSHIP
THE BONUS SECTION
…. IN ALL ORGANISATIONS
Questions…?