Raymond Chang 張哲誠 2012.03.15 Copyright Material

d. Camp on HPI School of Design Thinking

Content of report

• Intro of HPI School of design thinking

• Class Review • Learn from the giants: Interview • Personal feedback

• Building creative atmosphere via good environment

• Let-go: be a free coaches

• Appendix – List of books – Budget – Schedule

Intro of HPI School of design thinking

The School of Design Thinking at the Hasso-Plattner-Institute began its program in the winter term of 2007/2008 • Modeled on the famous d. school at

Stanford University in California (US) • the one-year program in Design Thinking

will enable students to develop particularly user-friendly products and services in multidisciplinary teams.

• Students from practically all disciplines,

who are in the final phase of their M.A.-level university studies, are eligible to apply for this

• Courses start twice a year in April and October.

How to Apply: T-profile + Statement of purpose

For 2012 Basic Track…

350 applicants from 22 different countries 120 students are invited to come for boot-camp interview 80 will be selected for the basic track later on… three month intensive project on design thinking

Outlook of HPI School of design thinking

Class Review- Day One

Timetable of Day One 09:00-09:15 get together 09:15-10:00 warm up 10:00-10:45 d. school intro 10:45-10:50 the wallet intro 10:50-11:00 interview 11:00-11:05 intro: metaphor & prototype 11:05-11:20 find metaphor & prototype 11:20-12:00 present your prototype 12:00-12:45 lunch 12:45-13:00 warm-up 13:00-13:05 visualize brainstorm rule 13:05-13:20 sketch & present it 13:20-13:25 Who's life it is 13:25-13:45 observe 13:45-14:15 present your persona 14:15-14:30 break 14:30-14:35 the design challenge - mid-

day break exp. 14:35-15:20 brainstorm topic & ideate 15:20-15:50 prototype 15:50-16:30 present the prototype 16:30-16:45 I like, I wish, how to 16:45-17:00 clean-up

Process: Different language

HPI way

Understand -> Observe -> Point of View -> Ideate -> Prototype ->Test Stanford way

Empathy -> Define -> Ideate -> Prototype -> Test -> Story-telling

Visualize brainstorming rules (20min)

Use 20+ pictures to observe

A day of life of unknown character

Intro of topic

How might we redesign the perfect mid-break experience for our persona

What to write in the synthesis (40min)

Whose life is it

1. Name & age 2. Profession &

Income 3. Country & City

(district) 4. Period of life 5. Hobbies and

interest 6. Looks 7. Next big event in

his/her life 8. Next big purchase 9. Brand loyalty 10. Dream come true

holiday

Moving on

1. Daily ritual 2. A source of pleasure 3. Strength & weakness 4. Three most frequently

dialed phone number 5. Attitude toward technic 6. Must-be in the fridge 7. Favorite drink 8. Stirred or shaken? 9. First car 10. Foresight

10 bug list

Brainstorming, prototyping (40min)

Final Presentation (3min)

Book List

Class Review- Day Two

Warm-up: I am a tree

Intro of topic

How might we 1. redesign the snack experience in HPI school 2. redesign the flat experience in HPI school 3. redesign the cloth shopping experience of student

Understand (20min, 90min)

Ask In-situ interviews Wheat people say when interviewing

TRY- Immersion Participatory – design what people X

Look: Observation Ethnography, observing what people do

Understand (20min, 90min)

New design of empathy map: 360 view on Human experience

Synthesis & POV (10min, 40min)

• Intro Synthesis • All start with story-telling • Focus on the main insight

that is most intriguing • Agree on procedure • POV is the fuel to generate

for your brainstorming section

Synthesis & POV (10min, 40min)

Synthesis demo: the result of story-telling

Synthesis & POV (10min, 40min)

Synthesis demo: POV generation

POV User + Need + Insight How to choose persona? Find the most intriguing one, among whom his or her character / insight is consistent with what you found

Synthesis & POV (10min, 40min)

Ideation/ Brainstorm (10min, 45min)

• POV is the fuel to generate for your brainstorming section

• Encourage us to use post-it rather than white board b/c it is more easy to arrange

• Encourage stupidity • Form of Brainstorming Qs:

how could we help XXX to YYY

Prototype (10 min, 45min)

Example: emergency tunnel Key: let user experience by it self Different prototype on different layers (looks, behaves, work, feel) Example: refrigerator – first in first out Showing to convince their partners Why Prototype

Develop ideas Find hidden issues Build common understanding Define the problem Get early and regular feedback

Final presentation (story-telling, 3min each)

Activities 40min (to generate stories) Presentation 3min/group Must-say: 1. Names 2. Design challenge, POV, needs and insight 3. Show your prototype – one small idea that can be tangible, able to

experience by user.

Prototype materials

Learn from the giants: Interview

Ulrich Weinberg Head of HPI d. school

• Study arts and design at the Academies

of Fine Arts in Munich and Berlin

• 2005-2007 director of Digital Media Institute DMI at HFF

• Since 2005 programme director of EU symposium INSIGHT OUT

• Since 2004 Visiting Professor at CUC Communication University of China CUC, Beijing.

3/9 Friday 12:15-12:45

International Cooperation of HPI

“ From Palo Alto to Beijing, there’s more and more ongoing design thinking activities ”

Moritz Gekeler, Project manager @ HPI d.school

• Project manager and for the executive

education program • Teacher in one of the Basic Tracks and

helps to develop the design challenges with project partners.

• PhD in art history and media theory • University of Arts and Design in Karlsruhe • A D-School Alumnus of the class

2008/2009: developed the concept "bring. BUDDY" for DHL.

3/9 Friday 12:40-14:00

Julia Butter Consultant at SIT - Systematic Inventive Thinking • Freelancer Marketing at DSMC - Dr.

Schrick Management Consulting • Working Student - Consulting and

Marketing at CNC - Communications and Network Consulting

• Working Student - Sales & Marketing at amiando GmbH

• Ludwig-Maximilians Universität München • HPI School of Design Thinking (D-School) 3/6 Tuesday 9:30-11:30

Personal feedback

Build a creative environment

Build a creative environment

Multidisciplinary team is really hard to create

People, people, people

Let-go: be a free coaches

Appendix

Book List

Final presentation of Adv. Track projects (DVD)

Prototype materials

Decoration of the public space

Couches, cubes and chairs

Basic Track Classroom

Advanced Track Classroom

Presentation space

Special-made chair and table

Book & prototyping material shelf