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A]EAc~znacik ]wn`e~`fnzz Efkn

JCFZ^@NW GNAOREC^W

]WCHNJ[

Z~g`e{{nk {c]wcb& ]^ZA] IO@GO

Z~g`e{{nk Gu8- INLNFKOWU DEFLZ ) BN-7

WOA^I HCZAE WO@DWEZAFO WOHD^@OW ZEFLA @OF^ LOFL\OI Z^FEI ZCIOFDE

8/6/2019 HPI Consumer.behaviour Final

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A]E

ZNJ

Wnbnwz {c o `n{ack gu |aeja {an lnfnwoi }c}~io{ecf ez

kereknk ef{c znl`nf{z gozez {anew zcjeoi ofk njcfc`ej z{o{~z&

Of nbbnj{ern zcjec njcfc`ej jiozzebejo{ecf zuz{n` ani}z ~z

ef ojaenrefl {an bciic|efl8

[owln{efl {an wela{ znl`nf{z bcw o lernf }wck~j{ jo{nlcwu) nz}njeoiiu

ef {an io~fja }aozn&

Jcfk~j{efl `owdn{efl wnznowja oj{ere{enz |e{a {an `cz{ o}}wc}weo{njcfz~`nwz bcw o lernf jo{nlcwu cw gwofk&

Knzelfefl kebbnwnf{eoi owdn{efl z{wo{nlenz bcw kebbnwnf{ znl`nf{z&

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A]E

@owdn{ Wnznowja ^znwz Jc~fjei cw @W^J gnienrnz {ao{ {an

zcjec-njcfc`ej jiozzebejo{ecf) |aeja nrnwu `owdn{nw aoz gnnf

~zefl {eii ko{n) ez cb{nf efoknq~o{n {c ~fknwz{ofk [L ofk {c

~feq~niu eknf{ebu }wn`e~` ac~znacikz&

ZNJ ez nzznf{eoiiu h~klnk gu {|c gwcok jo{nlcwenz nk~jo{ecf

ofk cjj~}o{ecf cb {an jaenb |oln nowfnw cb o ac~znacik&

ZNJ kcnz fc{ {odn ef{c ojjc~f{ {an jcfz~`}{ecf }o{{nwf cb {an

ac`n& Anfjn e{ ez of efkewnj{ `noz~wn&

FNLO[ERNZ CB ZNJ

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A]E

Aofzo Wnznowja) ef ozzcjeo{ecf |e{a @W^J) aoz knrnic}nk o

fn| jiozzebejo{ecf) ,Ac~znacik ]wn`e~`fnzz Efkn, !A]E%&

A]E }wcreknz of ~fknwz{ofkefl cb {an {w~n obbi~nfjn cb o

ac~znacik {awc~la fn| cbbnwz&

E{ ez o knwernk efkejo{cw) goznk cf kn`clwo}aejz) c|fnwzae} ofk

jcfz~`}{ecf cb `nkeo }wck~j{z ofk znwrejnz&

A]E b~w{anw jiozzebenz ZNJz ofk ez fc{ of oi{nwfo{ern {c {an

njcfc`ej jo{nlcwexo{ecf&

NRCI^[ECF CB A]E

8/6/2019 HPI Consumer.behaviour Final

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A]E

Zc`n{aefl {ao{ ez |of{nk gu `ofu g~{ jcfz~`nk gu bn| ez

{an `nofefl cb ]wn`e~`fnzz&

]wn`e~`fnzz ez knbefnk oz {an efrnwzn cb }nfn{wo{ecf&

Bcw no`}in ;? }nw jnf{ cb oii ac`nz ef Efkeo aorn [ninrezecf&

G~{ cfiu 7 }nw jnf{ aorn o bio{ [R& Anfjn ac`nz |e{a o bio{ [Rez jcfzeknwnk {c gn }wn`e~` gu A]E `noz~wn&

]WN@E^@FNZZ

8/6/2019 HPI Consumer.behaviour Final

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A]E

A]E

E{ jiozzebenz ac`nz goznk cf {anew }wn`e~`fnzz |aeja ez

cg{oefnk bwc` kebbnwnf{ }wck~j{z ofk znwrejnz {ao{ {anu aorn cw

~zn&

[an jcfjn}{ cb A]E oiicjo{nz aela zjcwnz bcw inzz }nfn{wo{nk

}wck~j{ jo{nlcwenz ofk znwrejnz& Cf {an c{anw aofk) ic|nw zjcwnz

{c aelanw }nfn{wo{nk jo{nlcwenz cw `ozz jcfz~`nk jo{nlcwenz&

>= kebbnwnf{ `noz~wnz aorn gnnf efjcw}cwo{nk ef{c {an A]E

zuz{n`&

8/6/2019 HPI Consumer.behaviour Final

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8/6/2019 HPI Consumer.behaviour Final

8/17A]E

A]E ZJCWNZ

Roweoginz ~znk {c jcfz{w~j{ {an A]E

JO[NLCWENZ KNZJWE][ECF

?1 K~woginz

Nf{nw{oef`nf{ :

[wofz}cw{o{ecf 7

De{janf &7 ?= ?; ?5

J 2 > 1 ?7

K$W7 ?;&: 7 > &: ? : ;

W; ::&1 = = =

Oz }nw {an j~wwnf{ jiozzebejo{ecf cbZNJ) ?&= }nw jnf{ cb {an ac~znacik

ef Efkeo ez O? ofk ?&1 }nw jnf{ ez O7&

G~{ oz }nw A]E) o`cfl {aez {c} ?

}nw jnf{ cb {an ac~znacik) cfiu :5

}nw jnf{ gnicfl {c ZNJ O? ofk :?

}nw jnf{ gnicfl {c ZNJ O7) {an

goiofjn := }nw jnf{ gnicfl {ckebbnwnf{ ZNJz !G?) G7) J) K) W?)

W7 ofk W:%&

ZNJ JIOZZNZ " A]E

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ZNJ @nof A]E

O? ?==&;&5

G? 71&7

G7 ?1&

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[an z{~ku efkejo{nz {ao{ Kniae ofk Jaofkelowa own {an {c} {|c z{o{nz ef {nw`z

cb A]E& [an `nof A]E bcw Kniae ez ;: ofk Jaofkelowa,z `nof A]E ez :;&

Ef jc`}owezcf) {an oii Efkeo ornwoln cb `nof A]E ez &

O`cfl {an `n{wcz) Dcido{o kcnzf,{ nrnf bel~wn ef {an {c} 7= iez{&

L~|oao{e |e{a o `nof A]E cb 7; ez {an cfiu noz{ Efkeof je{u {c bno{~wn

o`cfl {an {c} {|nf{u je{enz&

A]E WNZNOWJA

8/6/2019 HPI Consumer.behaviour Final

14/17A]E

GNFNBE[Z CB A]E

E{ }wcreknz of c}}cw{~fe{u {c jiozzebu {an nf{ewn jc~f{wu ef{c o

zeflin jcfz~`nw efkn&

E{ ani}z eknf{ebu {an {c}-nfk jcfz~`nw gn{{nw) efji~kefl {ao{ cb

{an w~woi }c}~io{ecf&

ZNJ kek fc{ jcfzeknw {an w~woi obbi~nf{ jiozz ofk anfjn icz{ c~{

cf of e`}cw{of{ }cw{ecf cb {an [L) zc {aez kwo|gojd ez wn`crnk

gu {an ef{wck~j{ecf cb A]E&

8/6/2019 HPI Consumer.behaviour Final

15/17A]E

GNFNBE[Z Jcf{k&

[an }wn`e~`fnzz efkn zjcwnz wnrnoi {ao{ }wcz}nwe{u ez fc{

oi|ouz kewnj{iu jcwwnio{nk {c ZNJ&

E{ ani}z `owdn{nwz eknf{ebu-

|anwn {c befk }wn`e~` ac`nz&

ac| {c kn{nw`efn {an `owdn{ zexn ofk }iof kez{weg~{ecf

ojjcwkefliu&

A]E oizc {odnz ef{c ojjc~f{ {an dnu kebbnwnf{eo{efl ac~znacik

kn`clwo}aejz) z~ja oz) aelanz{ nk~jo{ecf ef {an ac~znacik)

f~`gnw cb |cwdefl `n`gnwz) nk~jo{ecf cb {an ac~zn|ebn&

8/6/2019 HPI Consumer.behaviour Final

16/17A]E

GNFNBE[Z Jcf{k&

Wn}wnznf{o{ern cb Roz{ W~woi }c}~io{ecf&

[an ofc{anw okrof{oln cb A]E ez {ao{ gnefl o jcf{ef~c~z

roweogin) e{ kcnz fc{ }iojn wnz{wej{ecfz cf `owdn{nwz |aein

knbefefl {an {owln{ lwc~}& @owdn{nwz jof knbefn {anew {owln{o~kenfjn }wnjezniu&

@owdn{nwz jof knrnic} gn{{nw z{wo{nlenz bcw-

@owdn{ Zexefl " [owln{efl

Jcfz~`nw ]wcbeiefl

@nkeo ]ioffefl

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17/17A]E