HP : HEWLETT PACKARD NURIFFA IZZATI BINTI AMIR HAMZAH (2014646658)

SITI BALQIS BINTI IBRAHIM (2014604414)

NOR HASLINA BINTI HJ ABDULLAH (2014219382)

KHAIRULMUZZAMIL BIN MOHD ARIS (2014642742)

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Background

HP is an American multinational information technology corporation headquartered in Palo Alto, California, United States.

HP was founded by Bill Hewlett and Dave Packard in 1939. The company, which originally produced audio oscillators,

introduced its first computer in 1966. Hewlett-Packard introduced its first personal computer in 1980. Five years later, HP introduced the LaserJet printer, which would

become the company’s most successful product ever.

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It provides hardware, software and services to consumers, small- and medium-sized businesses (SMBs) and large enterprises, including customers in the government, health and education sectors.

On October 6, 2014, Hewlett-Packard announced plans to split the PC and printers business from its enterprise products and services business. The split is expected to close by October 2015 and will result in two publicly traded companies: Hewlett-Packard Enterprise and HP, Inc.

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HP Organizational Structure4

HP Services (HPS) provides information technology services (stand-alone product support to a more complex business environment)consulting and integration (from architect, design and implementation technology, and industry-specific solutions)managed services (outsourcing, transformational infrastructure services, client computing management services, managed Web services, application services and business process outsourcing).

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Vision

“To view change in the market as an opportunity to grow; to use our profits and our ability to develop and produce innovative products, services and solutions that satisfy emerging customer needs.”

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Mission

“To provide products, services and solutions of the highest quality and deliver more value to our customers that earns their respect and loyalty”.

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Objectives

Customer loyalty Profit Growth Market leadership Commitment to employees Leadership capability Global citizenship

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Strategies

Design, engineering High Production High Operational Expenses on Marketing, Sales, RetailHigh Requirement to improve rapidly

PartnershipIntegrate services from various vendors Become Marketing, Sales for each other Build strong partnership

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New suppliers, customers relations

Get suppliers that make quality chipsets

Proposed to design and distribute new products suitable to your platform

Leverage knowledge in traditional PC customers to create excitement

HP personal computing

Platform For Software As A Service

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Dynamic support & push cycle

HP Investment in R&D for Human Computer Interaction to design gesture oriented / wearable devices and undisruptive innovation

Merger

Consider merging with other companies if no turnaround

Benefits of Merger:

Grow value chain

Reduce stagnation

New large customer pool

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Organization’s external opportunities

Hewlett Packard has invested in cloud computing which is turning out to be a great investment. Hewlett Packard’s named Hewlett Packard Cloud Assure is already in the market to help business effectively adopt the cloud based services.

Hewlett Packard can also transform one of its weakness to an opportunity if it start offering consulting services like IBM and Accenture.

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Hewlett Packard has been slow in coming into new markets such as tablets. I think tablets are a great product and Hewlett Packard should be coming up with more models.

Hewlett Packard can also step up into mobile phone markets. Hewlett Packard was one of the leaders in PDA’s and pocket computers in the last decade but somehow has not continued its adventure and has not taken the challenge of coming into the mobile phone market.

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Threats

Forecasters predict a decrease in the demand for various IT products. The economic slowdown has negatively affected many market segments, including information technology. Hewlett Packard has experienced this decline not only in the U.S. but also in its global markets compared to the past.

The competitors of Hewlett Packard are big giants. Hewlett Packard although has the greatest market share but it faces severe competition from companies like Dell, Apple, Acer, Lenovo and Samsung.

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The serious threat that Hewlett Packard and the other tech companies are facing is a rapid technological change. Companies are under the pressure to release the new products faster and faster.

Biggest threat to the HP is Apple Inc's MAC. The popularity of the Mac can seriously harm the market for the HP laptops. The innovative behaviour of Apple Inc can be a serious factor in the falling of sales of HP.

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Competitive profile matrix 16

Revised vision & mission statement

Vision To be average in the marketplace is not good enough, we play to win. 

Mission To grow by continually providing useful and significant products, services and solutions to markets we already serve-and to expand into new areas that build on our technologies, competencies and customer interests. 

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THANK YOU

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