HP: The Computer is Personal Again
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HP: The Computer is Personal Again Questions for Analysis 1)Going back to 2002, was HP-Compaq merger a good idea or bad idea? 2) Identify and Explain 3-4 key ingredients of HP’s success with “The Computer is Personal Again” strategy. 3) Explain the meaning of push strategy and pull strategy in a marketing context. 4) Given that “The computer is personal again” is over two years old, should it be altered or deepened in some way?
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HP: The Computer is Personal Again. Questions for Analysis Going back to 2002, was HP-Compaq merger a good idea or bad idea? 2) Identify and Explain 3-4 key ingredients of HP’s success with “ The Computer is Personal Again ” strategy. - PowerPoint PPT Presentation
Transcript of HP: The Computer is Personal Again
HP: The Computer is Personal Again Questions for Analysis 1)Going back to 2002, was HP-Compaq merger a good idea or bad idea?
2) Identify and Explain 3-4 key ingredients of HP’s success with “The Computer is Personal Again” strategy.
3) Explain the meaning of push strategy and pull strategy in a marketing context.
4) Given that “The computer is personal again” is over two years old, should it be altered or deepened in some way?
5) What are the key challenges and your suggested solutions for HP to deliver on the promise of “personal computing”?
