HP CTO Summit, New Jersey, March 24, 2010
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Transcript of HP CTO Summit, New Jersey, March 24, 2010
Cloud Computing: Future of InfrastructureValue Destruction to Value Creation
HP CTO SummitNew Jersey, USA
Surendra ReddyMarch 24, 2010
(c) 2003-2010 Optena Corp. 2
Source: Serving the World’s Poor, Profitably by C.K. Prahalad and Allen Hammond
(c) 2003-2010 Optena Corp. 3
High Cost Economy of Bottom 4B
Source: Serving the World’s Poor, Profitably by C.K. Prahalad and Allen Hammond
(c) 2003-2010 Optena Corp. 4
Changing Mindset
(c) 2003-2010 Optena Corp. 5
Source: Serving the World’s Poor, Profitably by C.K. Prahalad and Allen Hammond
“If there is any period one would desire to be born in, is it not the age of revolution when the old and
the new stand side by side, when the energies of all men are searched by fear and the hope, when the
historic glories of the old can be compensated by the rich possibilities of of the new?”
Ralph W. Emerson
Exploding number of application on mobile device pushes back the power to the edges
More and More Channels are emerging to serve the information
hungry Humans and Machines
(c) 2003-2010 Optena Corp. 9
Technology Begets Computation
Source: Based on Ray Kurzweil Singularity is Near and updated by http://www.flickr.com/photos/jurvetson/43121225/sizes/l/in/set-42234/
(c) 2003-2010 Optena Corp. 10
the technological advances enabling machines to analyze problems without “educated incapacities” or “cognitive biases”, analyze risks, simulate alternate choices, and make rapid decisions…
Are we reaching Singularity?“It’s a future period during which the
pace of technological change will be so rapid, its impact so deep, that human
life will be irreversibly transformed.” – Ray Kurzweil
Globalization and Consumerization makes enterprises more vulnerable than
ever before
Boardrooms to War-Rooms
(c) 2003-2010 Optena Corp. 13
Manufacturing of Tomorrow• Intelligent Manufacturing
» Machine-Machine Intelligence» Leadership through smart manufacturing
• Education» what is good for what circumstances?
• Entertainment» Monetize your branding and marketing efforts through
entertainment» Consumer attention is what it counts – not how big is
your advertisement budget
(c) 2003-2010 Optena Corp. 14
Food and Drugs
• Intelligent Farming/Pharming» Know who wants what/get closer to understand what they
need? When they need? How to economically deliver them? Many small lots with hefty premiums
• Education» Use Customer for your innovation and marketing – they are
powerful and center to their social universe• Entertainment
» Food and Drug recalls are expensive and damages » Transform crisis into opportunity by knowing them better
and engaging them better
(c) 2003-2010 Optena Corp. 15
And, Network is the Engine of this Innovation….
(c) 2003-2010 Optena Corp. 16
Who is the King? Consumer or Content ?
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One who deliversInformation + Education +
Entertainment gets Consumer attention
(c) 2003-2010 Optena Corp. 18
State of the Union of IT and Business
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So, Does IT Matter?X
(c) 2003-2010 Optena Corp. 20
Economic Climate
• The economic climate has caused many organizations » to revisit base assumptions, such as how long to hold
on to servers, how many vendors to work with for a given platform/operating environment, and how to best-utilize personnel and deal with skill shortages.
• Aging IT infrastructures » have forced many organizations to rethink traditional,
incremental technology improvement programs, and to focus instead on a holistic IT modernization program
Cloud Computing
New deployment and operational model for delivering new services rapidly
(c) 2003-2010 Optena Corp. 22
Joe’s Great Wisdom on Economics of Cloud
http://www.cloudonomics.com/
(c) 2003-2010 Optena Corp. 23
Cloud Computing: Enablers
• Virtualization» Virtual servers, virtual storage and virtual
networking
• Automation is the Key» They automate server/VM; storage, network,
platform, and application provisioning
(c) 2003-2010 Optena Corp. 24
Pillars of Cloud Computing
• Self-service » Graphical user interface or an application
programming interface
• Service Management» Service delivery is managed through automation,
and metered use is tracked.
(c) 2003-2010 Optena Corp. 25
Pillars of Cloud Computing
• Elastic data center architectures» Applications and data run on big, flat processor
and storage pools, taking as much as needed and releasing unused resources when they are no longer necessary
• Operational Support System» Operational processes to support the service are
automated as much as possible, reducing the need for manual intervention.
(c) 2003-2010 Optena Corp. 26
Pillars of Cloud Computing
• Standardized workloads» Want to build a high-volume business? Cut the number
of product variations. • Rapid provisioning
» Customers order resources and/or applications via a Web » No waiting for the vendor to order, install, and configure
equipment, and no extended contract negotiation. • Telco-grade billing
» Provide a simple price sheet and billing and reporting systems that help an IT organization manage its costs
(c) 2003-2010 Optena Corp. 27
Cloud Computing: Disruptive Elements
• Redefining Economies of Scale» allows small companies to enjoy the low unit cost
for scaling
• Compressed Transaction Costs» Allowing companies to significantly enhance the
richness of the information and interactivity
Credits: Joe Weinman, Cloudonomics.com
(c) 2003-2010 Optena Corp. 28
Cloud Computing: Disruptive Elements
• Enabling Real-time Enterprise» Enables companies to respond to changing
business conditions and opportunities much faster
• Enabling User Driven Innovation» Collaborate and Co-Create with your customers
• Availability and Reliability at Fractional Cost» Achieve extremely high reliability architecture
(c) 2003-2010 Optena Corp. 29
Network:Powering the Engines of Innovation
• Powering the Last Mile » Importance of reliable access with SLAs
• Design for Change• Changing application environments, user expectations
and network services demand that architects expand their thinking to ensure that the network supports new business requirements.
• New Dimensions in Network Design• Location, Users, Applications, Devices, and Business
Processes
(c) 2003-2010 Optena Corp. 30
Power of Cloud ComputingWith
Traditional Model
WithCloud Model
Savings
Capex $ 2.9 M $ 912,000 68%Physical Servers 3372 304 90% reduction
in serversCabinets 93 8.5 90% reduction
in floor spacePower Consumption
404KW 66 KW 83% reduction power
“A man who carries a cat by the tail learns something he can learn in no other way.”
– Mark Twain
(c) 2003-2010 Optena Corp. 32
Cloud Computing: Challenges
(c) 2003-2010 Optena Corp. 33
Applications Mobility
• What is Application Mobility?» Ability to move applications from one location to
other depends on demand, cost parameters, or to deal with disaster recovery etc
(c) 2003-2010 Optena Corp. 34
Apps-in-the-Sky
• Application Containers» the application contained in a single server,
a single image’s stack?» the application as an n-tier ensemble of servers?
Where scale-out & loose coupling are the rules?» a structured, composed constellation of servers?
Uses VLANs, port filters for isolation & security?
(c) 2003-2010 Optena Corp. 35
Network in Cloud Era
• Reliance on independently operated infrastructures to hide the details of application safety, performance, resilience, and economics.
(c) 2003-2010 Optena Corp. 36
Cloud: Promise to Fulfillment
• Moving Legacy Applications» Boxed in applications» VM based approach to move these applications into Cloud
• Creating New “Greenfield” Cloud Services» Move ‘up the stack’» Platform as the building blocks of application construction.
Security, Data Privacy, and IPLoss of Competitive Advantage,
Increased costs of data disclosure,Possibility of illegal or unauthorized
transaction enabled by data leak
Management & VisibilityLack of management tools and end-to-
end business process visibilityInability to configure and deploy complex
business processes
Meta-data & InteroperabilityLack of meta-data for end-to-end business processes, Transaction
Processing across service providers
(c) 2003-2010 Optena Corp. 40
Discussion
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Trends and Countertrends are Powerful Market Movers
(c) 2003-2010 Optena Corp. 42
Reality – Pulse of the Customers
Source: Forrester Research
(c) 2003-2010 Optena Corp. 43
Countertrend
Virtualization is driving the IT industry towards an optimized infrastructure and ensure that they are creating an agile and integrated framework that subsumes the deployment of the server, network and storage – accelerating the application deployment by many fold
(c) 2003-2010 Optena Corp. 44
Trend
• Shift in Vendor Strategies» Cisco entering the server market, the HP
acquisition of 3Com, or the Virtual Computing Environment (VCE) partnership between Cisco, EMC and vmware will impact IT organizations
» The benefits touted include greater agility, flexibility and efficiency
(c) 2003-2010 Optena Corp. 45
Countertrend
• How will the competitive landscape evolve for server operating systems (OSs)» Windows, AIX, HP-UX, Solaris, Linux and z/OS?» New technologies, new modes of computing, and
infrastructure virtualization and automation are changing the architecture and role of the OS.
» VMs will become the norm on the server, with increased use on the client as well, creating a new control point below the OS.
» Appliances — based on a VM architecture — will make modular/customized (lightweight) OSs interesting and useful.
(c) 2003-2010 Optena Corp. 46
Trend: Applications in the Sky
• The emerging wave of cloud computing represents a major shift in IT. » This is not a single transition, but rather multiple
parallel paths of evolution, at different levels of the technology stack.
(c) 2003-2010 Optena Corp. 47
Countertrend
• We see the demand for different layers of the classic technology stack “in the sky”
• Storage (Amazon Simple Storage Service [Amazon S3]), • Database (Amazon SimpleDB, Google Bigtable and Microsoft
SQL Data Services), • Raw computing power (Amazon Elastic Compute Cloud [EC2]), • Programming language environments (Google App Engine,
Heroku, Bungee Connect and Microsoft Azure Services Platform),
• Application-centric platforms (salesforce.com's Force.com) ,and • Applications themselves (Microsoft Dynamics).
(c) 2003-2010 Optena Corp. 48
Trends
• Proliferation of Smart devices » Exploding number of application on mobile device
pushes back the power to the edges» Pushing new variant of client server applications» Exploding number of Mobile Apps
(c) 2003-2010 Optena Corp. 49
Countertrend
• App Store for Cloud» Looking further into the future, cloud platforms
will have more-direct support for monetization and management
» Linking monetization to reputation-based reuse will have a powerful effect in accelerating the evolution of solutions targeted to diverse market requirements
(c) 2003-2010 Optena Corp. 50
Open Cloud Consortium
opencloudconsortium.org
(c) 2003-2010 Optena Corp. 51
Open Cloud Consortium
• 501(3)(c) Not-for-profit corporation• Define and Promote Standards
» Supports the development of standards, interoperability frameworks, and reference implementations.
• Manages cloud computing infrastructure to support scientific research
» Open Cloud Testbed and Intercloud Testbed.» Open Science Data Cloud.
• Develops benchmarks.
(c) 2003-2010 Optena Corp. 52
Members
• Companies» Aerospace, Booz Allen Hamilton, Cisco, InfoBlox, Open Data
Group, Optena, Raytheon, Yahoo• Universities
» CalIT2, Johns Hopkins, MIT Lincoln Lab, Northwestern Univ., University of Illinois at Chicago, University of Chicago
• Government agencies» NASA
• Open Source Projects» Sector Project
(c) 2003-2010 Optena Corp. 53
Working Groups
• Large Data Cloud• Open Cloud Testbed• Intercloud Metadata• Virtual Networking
(c) 2003-2010 Optena Corp. 54
OCC Testbed
Phase 2• 9 racks• 250+ Nodes• 1000+ Cores• 10+ Gb/s
MREN
CENIC DragonC-Wave
• Hadoop• Sector/Sphere• Thrift• KVM & Xen
VMs
(c) 2003-2010 Optena Corp. 55
Thank You
blog: cloudrants.comfacebook.com/cloudwave
tweet: @sureddyemail: [email protected]