Hp action your data with social business

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

“Actioning”your data withSocial Business

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.2

So what is Big Data?

Depending on your World, the Meaning of Big Data VariesKey… It’s relative


HP’s Perspective

Billions of transactions

• Sales orders• Shipping info• Reseller data• Customer support• Promotions• Responses• Web logs• Trade data• Syndicated data

• Online sales• Downloads• Call notes• SMS• Web chat• Blogs• Social networks• Mobile apps• Sensors• Survey response• Emails

Millions of transactions

Enterprise information that comes from line of business systems that provide

structured database information that is used to run the business

Global information that comes from internal and external unstructured sources that issued to gain insight on the business drivers

&


Big Data Snapshot

T. Robbins Needs Content


I collected it... I know what I want to do with it

Manage risk across

the organization

Integrate social media &

intelligence into key processes

Monetize the value

of information

Increase unaided &

positive brand awareness

Improve efficiency and productivity

Improve innovationand time to

market

Grow and retain customer base

Social media Rich-Media MobilityLegacy

Now what???


Challenges Creating Value

How do We

• Share it

• Represent it• Reuse it• Translate it

• Understanding it

• “Action” it“… We have more than enough data, but not enough access and not enough answers”


Extract the Value

Context-aware analytics

Context-aware computing is about user experience: it means using information about the user to improve the quality of an interaction

Pattern-based strategy

A pattern-based strategy enables enterprises to seek new patterns, model a response and adapt the organization to execute the response

Monetizing information

Much of the information within an enterprise remains unconnected, undiscovered – and unused

Key information drivers/trendsBig Data ∙ Social media ∙ Risk management ∙ Cloud ∙ Mobility

“Shared” info ecosystems

Information will be shared openly between systems, departments, customers and partners. Governments creating regulations to enforce it

$001011$


Key Question:

What is the Greatest Big Data Aggregator and

Processing Solution?


Answer:

IT’S YOU“…. if your brain worked like a digital video recorder , 2.5 petabytes would be enough to hold three million hours of TV shows. You would have to leave the TV running continuously for more than 300 years to use up all that storage”

– Scientific American


Answer: IT’S YOU!

Don’t Under Estimate The Human Factor when Dealing with Big Data


Social Media

Mobile

Legacy

Rich Media

However, gapped interactions decelerate results

Reasons for Method

• Culture

• Governance Model• Tools or Operating Environment• Knowledge

• Regulatory Requirements


Social Business

Social

Mobile

Legacy

Rich Media

Social enablement is a start... but some fall short

Challenges

• Static Memberships• Adoption

• Often Manual


Key Aspect of Social “Actioning” Data:

Make the Data Hunt for You… Not You Hunt for the Data

Key…Must Understand Needs


Tony Robbins

Why Social and Big Data are Key… The Human Factor

6 Human Needs1. Certainty - We need to feel secure

that their decisions are right… We want to avoid threats

2. Uncertainty - We want variety… We want to learn

3. Significance - We want to feel unique… We want to feel they have meaning

4. Connection - Most want to be relatively accepted and cared for … We desire this in social interaction or in our personal lives

5. Growth - Some want to continue to expand and move forward… This is mainly to satisfy the other 5 needs

6. Contribution - Some of us want to give and participate… Once again, this is tightly aligned with all the other needs


Tony Robbins

Social 2.0 Engagement

Lifecycle

Relation

Affirmation

Continuation

Why Social and Big Data are Key… The Human Factor

6 Human Needs1. Certainty - We need to feel secure

that their decisions are right… We want to avoid threats

2. Uncertainty - We want variety… We want to learn

3. Significance - We want to feel unique… We want to feel they have meaning

4. Connection - Most want to be relatively accepted and cared for … We desire this in social interaction or in our personal lives

5. Growth - Some want to continue to expand and move forward… This is mainly to satisfy the other 5 needs

6. Contribution - Some of us want to give and participate… Once again, this is tightly aligned with all the other needs


Social 2. 0 Engagement

Lifecycle

Relation

Affirmation

Continuation

Social Business 2.0 Capability Essentials

Multi-Platform Integration

Dynamic Orchestration

Personalization

nEngagement

Social Enablement




Personalization

nEngagement

Social Enablement

Making it happen – Engage with Meaning

Your Participants

Employees

Consumers

Partners




Personalization

nEngagement

Social Enablement



Multi-platform Integration

Smartphones, Tablets, Desktop, Digital Signage Displays, Smart HD Televisions, etc.

Campaign Managemen

t

BI Reports &Analytics

Commerce Transaction Managemen

t

PolicyEngine

Repository

Service Orchestration

API Management

Service Delivery Layer

Web Services

Offers Campaigns

Assets

Serv

ice M

an

ag

em

en

t

Payment Gateway and Processing

Media & Subscriber Meta Data Ingest

Com

mu

nic

ati

on

s &

Noti

ficati

on

s

SMS or Rich Push

Social Media

integration

Visa, MasterCard, etc.

Music, Video, etc.


Multi-platform Integration

Smartphones, Tablets, Desktop, Digital Signage Displays, Smart HD Televisions, etc.

Campaign Managemen

t

BI Reports &Analytics

Commerce Transaction Managemen

t

PolicyEngine

Repository

Service Orchestration

API Management

Service Delivery Layer

Web Services

Offers Campaigns

Assets

Serv

ice M

an

ag

em

en

t

Payment Gateway and Processing

Media & Subscriber Meta Data Ingest

Com

mu

nic

ati

on

s &

Noti

ficati

on

s

SMS or Rich Push

Social Media

integration

Visa, MasterCard, etc.

Music, Video, etc.

Deliver

Monetization

Media Managemen

t

Orchestrate

Man

ag

eC

om

mu

nic

ate




Personalization

nEngagement

Social Enablement



Aligning to

Engage

Dynamic OrchestrationCharacterize Data and Orchestrate Alignment

Social Network

Traditional Media

Consumer Direct

Big Data

Collaboration

Mobile

Social

Analytics

Visual


Dynamic OrchestrationUnderstand your collaborators and targets

Social Network

Traditional Media

Consumer Direct

Big Data

Collaboration

Mobile

Social

Analytics

VisualPartners

Business Units

Industry Affiliates


Dynamic Orchestration – understanding needs

Understand what I want

Understanding what I hate

Understand what I know

Understand what I do

Understand what I like

Understand what I buy

Understand what I buy

Your audience and Collaborators Needs Must be Understood


Dynamic Orchestration – key stepsUse the data to orchestrate interactions


Dynamic Orchestration – key steps

connect

Use the data to orchestrate interactions



consume




synthesize




orchestrate



Dynamic OrchestrationAlign the Data to the Respective Social Profiles and Roles

Influencer

Aggregator

SupplierSocial

Ecosystem




Personalization

nEngagement

Social Enablement



Personalization

Build a single, trusted profile• Subscriber data management

Analyze for insights• Real time Profiling and analytics

Act for tangible business outcomes• Policy management, real time charging

ActionableCustomerIntelligenc

e

Act

BuildAnalyze

Technology

People Process


PersonalizationFrom Knowing to Understanding

Uses iPhone

Female+1.305.555.1212

32 years old

Favorite team:Manchester

United

Researching iPads

Monthly revenue in

top 15% of all accounts

Currently located within ½ mile of baby

store

6 dropped calls

yesterday

Started looking at baby sites

within the last 3 months

Lives in Miami,

FLShares account with her husband




Personalization

nEngagement

Social Enablement



nEngagementLeveraging Social Business… Continuous Engagement

Provide, Promote, Embed,

Educate, Advocate, Listen and Improve

Consumer Participant

Enterprise Participant

Key Adoption Principles


Pre-Event

Personalized web experience provides a private shipside community to ready capturing experiences (e.g. photos, restaurant reservations…etc)

Attendee

Experiences throughout the trip are captured shipside and shared later to Facebook, Twitter…etc reducing network load, while enhanced experience is provided to the passenger

Post Event

After a voyage, experience content continues to live on, extending the experience lifecycle and providing opportunities for continued engagement and revenue

Non-Attendee

Experiences can be shared with friends and family, providing opportunities for the cruise to engage with new potential customers and garner extended revenue

nEngagement – Cruiseline Example

Hp action your data with social business

Technology

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