Modifications to Original Sales Template

HP 3PAR StoreServ 70002012 12 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Copyright 2012 Hewlett-Packard Development Company, L.P. HP # Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Restricted. For HP and Channel Partner internal use only.New Product Introduction1HP RestrictedHP 3PAR StoreServ 7000EVA to SS7000

Copyright 2012 Hewlett-Packard Development Company, L.P. HP #ObjectivesIdentify new HP 3PAR StoreServe Storage branding and enhanced product family visionDescribe how HP 3PAR StoreServ 7000 Storage addresses midrange customer problemsDescribe new midrange storage Systems HP 3PAR StoreServe 7000 business valueDescribe the enhanced Simplicity, Federation and Resilience of the new 3PAR OS 3.1.2 Identify HP 3PAR StoreServ 7000 Storage use cases

New Product IntroductionHP Restricted2 Copyright 2012 Hewlett-Packard Development Company, L.P. HP Copyright 2012 Hewlett-Packard Development Company, L.P. HP #3HP RestrictedNew Product Introduction

1720IT

UnpredictabilityVirtualization & ITaaSShifting OpEx / CapExInformation assets ITaaS/UnpredictabilityVirtualization & ITaaSShifting OpEx / CapExInformation assets Copyright 2012 Hewlett-Packard Development Company, L.P. HP #Intent:

IT IT

Problem? Customers cant get there on old and outdated storage infrastructure

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98,000 Tweet box.netFacebookLinkedInTripItPinterestZyngaZyngaTwitterTwitterYammerAtlassianAtlassianMobilieIronSmugMugSmugMugAtlassianAmazonAmazoniHandyPingMePingMeAssociatedcontentFlickrSnapfishYouTubeAnswers.comTumblr.UrbanScribd.PandoraMobileFrame.comMixiCYworldQzoneRenrenXingYandexYandexHerokuRightScaleNew RelicAppFogBromiumSplunkCloudSigmacloudabilitykagglenebulaParseScaleXtremeSolidFireZillabytedotCloudBeyondCoreMozyViberFringTogglMailChimpHootsuiteFoursquarebuzzdDragon DictionSuperCamUPS MobileFed Ex MobileScanner ProDocuSignHP ePrintiScheduleKhan AcademyBrainPOPmyHomeworkCookie DoodleFasion Girl/ UX - MSFT - DGDECHPIBM

Internet www - .com Copyright 2012 Hewlett-Packard Development Company, L.P. HP #Every 7-10 years, technology delivery undergoes a tectonic shift; one that opens up new business and access models. A shift that changes the way technology is consumed and the value that it can bring. A change in what is possible. A removal of inhibitors that unleash the power of innovation.

Today, mobility, social, big data, and the advent of cloud computing are representative of such shifts offering a new means for IT to help organizations accelerate progress towards solving their most pressing challenges (including speeding innovation, enhancing agility, improving financial management). These shifts can unleash the power of IT to not only support but help shape the business. 5IT

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IT IT Copyright 2012 Hewlett-Packard Development Company, L.P. HP #Primary StoragePrimary storage arrays supporting any application and data type across physical, virtual, and ITaaS/Cloud. Integration with applications, management and orchestration tools.

Information ProtectionDisk and tape based protection for rapid data recovery. Disk based backup with deduplication including integration with major backup/recovery ISVs.

Information Retention & AnalyticsArchival and processing of data within large content repositories. Spanning disk and tape supporting data movement, search, and capacity reduction plus integration into analytic platformsHP Confidential6HP 3PAR StoreServ 7000 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Copyright 2012 Hewlett-Packard Development Company, L.P. HP #7HP RestrictedNew Product Introduction HP Peer Motion 90%

HP 3PAR StoreServ 7000 50% - Copyright 2012 Hewlett-Packard Development Company, L.P. HP #New: HP 3PAR StoreServ 7000Autonomic Spend up to 90% less time administering storage with self-configuring, self-provisioning, and self-optimizing automationEfficient Consume 50% less capacity and leverage lower cost storage tiers with thin technologies and advanced tiering capabilities [file/block]Resilient and ScalableA midrange system with tier 1 performance, security and resilienceEffortless Performance - Get more for less without compromising performanceDesigned for enterprise-level consolidation and virtualization to deliver 3x the performance of competitive systems and provide 2x VM density guaranteed at y% lower $/IOP.Missing Thin (Unmap in VMware and Hyper-V, online F2T), Channel FriendlyUnique quad-controller design and hardware enabled thin technologies guarantee a 50% reduction in capacity requirements while reducing business risk by X%Non disruptive growth, maintain service levels through component failures, enable transparent remote resiliency (added in features - need to describe Autonomic replication groups, Peer Persistence, Persistent Ports, Persistent Cache, Encryption, QOS), reducing business risk by yy%Unique quad-controller mid-range platform delivers 3X the performance and 2X the VMs/server at half the capacityFeatures and benefits summarybulleted list on the top right column of first page organized around the three buckets that follow in points iii-v. Scale to support whatever your future may holdSingle family/same architecture/single stack Affordable entry pricing and non-disruptive scalability to 4 nodesBlock/file/object Federation/peer motion for data mobilityInnovation in the midrange: enterprise features at a price you can affordThin technology leadershipEffortless resiliencypersistent technologies (cache, ports, peer persistence)Effortless performanceflash-optimized arraySub-volume tieringEffortless storage thats simple to install, own, and upgradeNew software suites Effortless installation with Smart StartRapid provisioningIMC consoleSelf-diagnostic/phone home capabilitiesOnline import for effortless EVA3PAR upgradeYou Spend More Time Innovating Because Managing your Storage is EffortlessYou dont need to be a storage expert with uniquely simplified administration in virtual server environments Access the same features as the worlds largest service providers with a common architecture that meets SMB needs and spans to the largest global enterpriseReady to use in just minutes and reconfigurable in just seconds, without disruption. You Get More for Less Without Compromising PerformanceLower capacity requirements mean fewer disks to purchase up-front, less equipment to house, power, and cool, and less storage to managewhich translates into CAPEX and OPEX savings.Double your VM density to get the most out of server virtualization. Place more VMs on the physical servers in your existing VMware vSphere environment without compromising performance or reliability.You Only Purchase What You Need Now, with the Ability to Add as Your Business GrowsLow entry pricing and unique, non-disruptive scalability to 4 nodes, Data mobility is easy whether it be within the storage array or between arrays, making HP 3PAR StoreServ 7000 a perfect match for virtual servers.Consolidate data to this high-performance system to give your business the flexibility to meet changing business needs on demand.

8HP RestrictedNew Product Introduction 90% 3PAR 7000

3PAR Smart Start

Online Fat-Thin

Web API 3PAR

Copyright 2012 Hewlett-Packard Development Company, L.P. HP #New Product IntroductionHP Restricted9

xxxHP 3PARStoreServ 7400/xxxxxxx Copyright 2012 Hewlett-Packard Development Company, L.P. HP #Midrange storage that refuses to compromise Tier 1 featuresNew Product IntroductionHP Restricted10

HP 3PAR StoreServ 7000

HP 3PAR StoreServ 720022 / 4 SFF 144240/48024 GB32/64 GB8 Gb/s FC 12 = 4+ 824 = 4/8+ 8/16 10GB/s iSCSI/FCoE**44/8 IP FC 22/4 2U 24 SAS SFF 4 7400 2SAS SFF 2U 24 SAS LFF 4U 24

4 ASIC

4 ASICHP 3PAR StoreServ 7400** FCoE Copyright 2012 Hewlett-Packard Development Company, L.P. HP #Heres a look at the HW.

Two separate models and the 7400 can be ordered with 4 controllers a unique customer HA and performance value in a mid range array all while priced less its direct competitor the EMC VNX5700. So the 7200-7400 replace our EVAs, our 3PAR F-Class and the competitive mid range arrays like the EMC VNX 5000 series and the NetApp FAS 2000-3000 series.

The max drives match up well to these other arrays capacity points. The drives in the 7000 are SAS 6Gbps dual ported interface using both SFF and LFF drives, and the full suite of SAS drives 15K, 10K, MDL 7.2K, and SSD.

The host facing interconnects are full featured with 8Gbps FC, and 10GbE iSCSI and FCoE.

And the performance is 3x that of the EMC VNX 5700s with SSDs which offers our customers greater consolidation savings and greater revenue opportunities.

========================================================================Max total drives (equals max SFF drives) 7200 = 144 drives 7400 (2/4 nodes) = 240/480 drives

Max LFF drives:* 7200 = 120 drives 7400 (2/4 nodes) = 216/432 drives

*Note that the controller chassis will always come with 24 SFF slots and you will need a min number of SFF in it to run the system. Hence the reduced LFF drive count.

Max SSDs: 7200 = 120 SSD per node pair 7400 (2/4 nodes)= 120 per node pair, so 240 with 4 nodes

Max raw capacity: 7200 = 250TB 7400 (2/4 nodes) = 432/864 TB

Drives planned for launch:SFF: 300GB 15k SAS, 450 GB 10k SAS, 900GB 10k SAS, 100GB SSD, 200GB SSDLFF: 2TB 7.2k NL SAS, 3TB 7.2k NL SAS3 December 2012HP Confidential11

- VMware VAAI API 50% - VMware VAAI API RAID Autonomic Groups VMware Management Remote Copy VMware Site Recovery Manager Peer Persistence VMware MetroCluster

50% 90% 50% Copyright 2012 Hewlett-Packard Development Company, L.P. HP #The midrange storage standard for virtualizationNew Product IntroductionHP Restricted12 StoreEasy 3830 StoreServ

HP 3PAR StoreServ NAS - SAME 3PAR Windows 2012 Windows 2012 SMB 3.0 Bit-Locker 3PAR

Windows Server Manager HP 3PAR

Copyright 2012 Hewlett-Packard Development Company, L.P. HP #Converged File and Block with HP 3PAR StoreServ:

This is great news for our customers and HP and our partners! We can now Check the Box whenever the customer RFP requires unified storage which HP calls Converged Storage. We have the capability to manage file and block from one GUI/Management SW set plus we drive vastly better capacity utilization for our customers than does EMC.

When the 7000 solution is managing the capacity in its file and block array, it does NOT force a silo approach as EMC forces on their customers. And silos by definition waste capacity. In the 7000 solution we management the file and block capacity as one unified/converged pool!

The 7000 solution partners with Microsofts Windows 2012 Server Manager to manage both file and block. Plus, while the W2012 Server Manager is the unified front end GUI, it never hamstrings any of the management benefits from the 3PAR SW Suites.

Finally, with the W2012 SW we also get file deduplication and data encryption.

So, check that box and win those unified storage deals!

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With Windows 2012/StoreEasy and HP 3PAR StoreServ you can offer Best-in-Class Block storage for applicationsBest-in-Class File Services for environments with predominantly Windows clientsFile and block services that share the SAME efficient storage infrastructure differentiated from EMC VNX where the file and block storage are siloed. An integrated block & file management for Windows environments

Block is still the preferred access protocol for most applicationsDont let competition drive an all-file-conversation3PAR offers best in class integrations for Vmware, Hyper-V, Exchange, SQL, Oracle, ... so use them

13 Copyright 2012 Hewlett-Packard Development Company, L.P. HP Copyright 2012 Hewlett-Packard Development Company, L.P. HP #New Product IntroductionHP Restricted14

HP 3PAR Microsoft ExchangeERP ROBO

Copyright 2012 Hewlett-Packard Development Company, L.P. HP #HP 3PAR StoreServ 7000 target use casesSlide 12: For private cloud and HSP, please work in ITaaS when speaking to it?

15HP RestrictedNew Product Introduction Copyright 2012 Hewlett-Packard Development Company, L.P. HP Copyright 2012 Hewlett-Packard Development Company, L.P. HP #New Product IntroductionHP Restricted16StoreServ 7000

Autonomic Groups Smart StartPeer MotionEVA Peer Persistence

RAID 3 2

EVA 2

Copyright 2012 Hewlett-Packard Development Company, L.P. HP #Pulling away from the competitionThese are the HP IP technologies that enable the HP 3PAR customer values. The tech session this afternoon will describe or demonstrate this in more detail for you. These feature benefits return more value to our customers than do the similar features from other array vendors! In some cases, our competitors do not even have similar features! The underlined features are new with the most recent version of the HP 3PAR SW, but all of these features are new for our mid range customers. ManagementStorage provisioning, tiering, & change management autonomically High AvailabilityPersistent cache minimizes performance impact to applications and VMsIndustrys best total HA with MetroCluster and Continental Clusters PerformanceBest SPC-1 score at very low price/IOPSUtilization100% reservation-less ASIC powered thin technologies help get thin and stay thin Adaptive Optimization provides granular, policy-based autonomic storage tiering with sub-LUN data movement

17HP RestrictedNew Product IntroductionHP 3PAR StoreServ 7000EMC VNX RAID IBM V7000SSD 2 MLC SSD NetApp FASMetroCluster - SPOF - Dell CompellentRAID-5 RAID-6 PCI IO HBA

Copyright 2012 Hewlett-Packard Development Company, L.P. HP #HP 3PAR StoreServ 7000Lets look at the top weaknesses in our four leading competitors.EMC old siloed architecture wastes our customers space forcing silos in RAID groups and between file and block storage. Poor Thin Provisioning: high granularity wastes space, bolted on SW that runs in the CPU wastes performance cycles, and their zero reclaim is post processing that both wastes capacity and performance. Finally, their complex planning cycles prior to running their management Wizards are cumbersome, complex and confusing a process that requires extensive training to learn and maintain proficiency! NetApp Space Reservations complex, risky and wastes capacity. Performance is poor at high capacities. Risky Metrocluster DR solution results in SPOF whenever one side fails kills the DR data protection goal. Finally, no effective or efficient load balancing between their two controllers not a normal expectation that mid range customers should have to endure. If you lose a single controller on a primary site, that is all it takes to invoke a long distance failover and a really complex failback.Dell Compellent poor performance esp. in RAID5 and RAID6 all of Dells SW features have to run through its controllers slowing the array and creating IOPS bottlenecks. Offline FW Upgrades for PCI cards, IO Modules, and HBAs not an enterprise level feature. IBM V7000 weak thin provisioning that slows their arrays performance. Date or rev. #18HP RestrictedEVASS7000 Copyright 2012 Hewlett-Packard Development Company, L.P. HP #Engaging the customerNew Product IntroductionHP Restricted19

HP 3PAR StoreServ HP 3PAR StoreServ 7000

HP EVA - 100,000 HP 3PAR F

Online ImportPeer Motion DNA TCO Copyright 2012 Hewlett-Packard Development Company, L.P. HP #HP 3PAR StoreServ StorageNew Product IntroductionHP Restricted20 EVA EVA HP 3PAR Online Import Online Import EVA HP 3PAR StoreServ HP - EVA Online Import 6

Online Import

Copyright 2012 Hewlett-Packard Development Company, L.P. HP #HP 3PAR Online Import for EVA 21HP RestrictedNew Product Introduction

Copyright 2012 Hewlett-Packard Development Company, L.P. HP Copyright 2012 Hewlett-Packard Development Company, L.P. HP #New Product IntroductionHP Restricted22HP SS7000 HP 3PAR StoreServ 7000

3724HP 3PAR StoreServ HP 3PAR StoreServ IT 3PAR StoreServ

Copyright 2012 Hewlett-Packard Development Company, L.P. HP #HP Services risk free deploymentIn addition to adding Care Packs, our customers installation and startup experience will be made much easier and very successful if you add the HP Services I&S service to the deal. Yes, the 7000 is Customer Installable which means that experienced customers can install the 7000s themselves, and HP will have a simple how to installation guide. But it will set our customers minds at ease if a professional does the installation for them. HP Services can do that, or using ServiceONE our partners can do that for our customers under their own brand. HP 3PAR StoreServ 7000 Systems Installation and Startup Service installs and tests your hardware and software onsite, including configuration. We deliver the storage deployment, properly integrated into your environment. HP 3PAR 7000 Software Installation and Startup Service provides support required for deployment of licensed HP 3PAR software products into operation. HP 3PAR 7000 Replication Software Suite Installation and Startup Service provides support required for deployment of the licensed 3PAR Replication Software products. HP 3PAR Adaptive Optimization Policy Implementation Service Provides analysis, recommendations and implementation of HP 3PAR Adaptive Optimization policies to enable storage tiering using data collected from your HP 3PAR system over time. Best for businesses that want to optimize utilization of HP 3PAR Storage by providing the right quality of service to the right data at the right time . HP Enhanced Implementation Service for SANsHP delivers complete design and implementation services for Fibre Channel, FCoE, FCIP, SAS, and iSCSI SAN connectivity components.HP Data Replication Solution Service (for 3PAR Remote Copy and 3PAR Virtual Copy) Depending on your needs, your HP data replication solution can range from a real-time disaster-tolerant solution between HP Storage arrays, to a local replication solution for easy cloning and snapshots of business data. Designed to help safeguard your critical business information, this service configures real-time data mirroring or snapshots capabilities of 3PAR Remote Copy and 3PAR Virtual Copy.HP Storage Virtual Volume Design and Implementation ServiceProper configuration of storage hardware is crucial to help improve the effectiveness of your storage devices. For virtual volume configurations beyond what is provided through the array installation and startup services, or for redeployments of your HP storage equipment, the HP Storage Virtual Volume Design and Implementation Service provides the activities your organization needs to design and implement a new LUN, virtual volume, or virtual disk (Vdisk) configuration.

23HP RestrictedNew Product Introduction HP 3PAR 7000

3 - / 3PAR StoreServ 3PAR StoreServ HP HP + 20 HP HP + 10 HP Copyright 2012 Hewlett-Packard Development Company, L.P. HP #Choose from 3 levels of Proactive Support ServicesEarlier we talked about adding more value to our 7000 deals. HP Services Care Packs are one vital MUST add. The recommended HP Services Care Pack to use with the 7000 is Proactive Care with Personalized Support. Adding that level of support assigns an Account Service Manager (ASM). The ASM will develop an annual support plan, provide four days of operational and technical advice, and conduct semi-annual support reviews.

All levels of HP Service Care Packs are supported with the 7000.

And ServiceONE is also supported with the 7000 that enables our channel partners to make additional margin by delivering service solutions to our customers.

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Support Services for HP 3PAR 7000: chose from 3 levels of care:Optimized Care, For mission critical environments demanding the best performance and stability Support: HP Critical Service Additional Options: 10 HP Proactive Select credits per year per arrayStandard Care, For business critical environments who need to maintain the highest level of uptimeSupport: HP Proactive Care 24x7 with HP Proactive Care Personalized Support (once per Proactive Care support new environment, additional arrays in environment, add 1-2 personalized support days)Additional Options: HP Personalized Support Additional Day, and additional 10 HP Proactive Select credits per year per array Basic Care, The minimum recommended supportSupport: HP Proactive Care 24x7; Plus, 10 HP Proactive Select credits per year per array Additional Options: HP Proactive Care Personalized Support (once per Proactive Care support new environment), HP Personalized Support Additional Day, and additional 10 HP Proactive Select credits per year per array

HP Critical Service Provides proactive activities and 24x7 monitoring of your environment making it the right choice when uninterrupted uptime is essential We implement improvement projects to mitigate risks and reduce incidents to maximize uptime. If outages do occur, they will be addressed immediately through access to our dedicated critical support escalation resources, with a six-hour call-to-repair commitment from our mission-critical call center. HP Proactive Care 24x7Proactive Care delivers hardware and software support services designed specifically for your technology; rapid access to Advanced Solution Center Specialists plus, Firmware/Software management and best practice advice. Customers can optimize the return on their IT investment and realize the advantage of running their business critical applications on virtualized/x86 infrastructure.

HP Proactive Care Personalized SupportHP Proactive Care Personalized Support is an option for Proactive Care customers. It allows for an increased personalization of the Proactive Care support experience through the assignment of an Account Service Manager (ASM) who provides IT best practice advice to help address IT issues and projects. The ASM will develop an annual support plan, provide four days of operational and technical advice, and conduct semi-annual support reviews to ensure the Proactive Care service deliverables address the customers IT priorities. This option is only available for Proactive Care customers and may be purchased once per environment. Offering is one additional day per year of the Care Pack. Link to Proactive Care Personalized option webinar: http://www2.ibtalk.net/index.php?cmp=attendx_meeting&mt_number=96649900HP Proactive SelectChoose from an extensive menu of HP Proactive Select event and technical services, such as onsite firmware upgrades, health checks, assessments, and education.

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3PAR StoreServ Copyright 2012 Hewlett-Packard Development Company, L.P. HP #[Proof] Proof Model27 3PAR StoreServ 7000 1. 4.

5.

$/GB $/IOP 3. 2.

Copyright 2012 Hewlett-Packard Development Company, L.P. HP # Copyright 2012 Hewlett-Packard Development Company, L.P. HP Copyright 2012 Hewlett-Packard Development Company, L.P. HP #29HP RestrictedNew Product Introduction