"How You Dress For Success On The Internet" LinkedIn Sheboygan Chamber of Commerce Presentation
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Transcript of "How You Dress For Success On The Internet" LinkedIn Sheboygan Chamber of Commerce Presentation
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Paul Hattimer, CCM◦ LinkedIn◦ Group◦ Facebook
Personal Page Business Page Ad Campaign◦ Twitter
Followers◦ Youtube◦ Pinterest◦ Slideshare◦ Constant Contact◦ Buffer General Manager Pine Hills
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Thoughts for beginners◦ Full Menu of options◦ Use what works for you◦ We cannot go back – the genie is out of the bottle
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How you "dress for success" for the Internet Why we do social media? How we do social media? The three audiences for whom you create your
LinkedIn profile The power of connections LinkedIn Groups, Search and Mobile
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The important parts of your profile◦ Settings◦ Headline◦ Summary◦ Experience◦ Closing
The power of connections◦ Theories on connections
LinkedIn Groups, Search and Mobile◦ Social Media and Club Management◦ Creating your own group
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Two main reasons◦To be found in an internet search◦To engage people
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Inbound Marketing - New◦Pull Marketing
Outbound Marketing - Old◦Push Marketing
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LinkedIn is a free business social networking site that allows users to create a professional profile visible to others
LinkedIn links customers, companies and suppliers
LinkedIn links you to your future career
LinkedIn links employers and job seekers
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LinkedIn Search Engine – Algorithms◦ 40 times more likely to be found if profile is 100%◦ Recommendations double key word strength for job with
recommendation Internet Search Engines ◦ Google loves LinkedIn
PEOPLE◦ Does it make sense to the reader?
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Seen or Unseen
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Getting Dressed for the Internet
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Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn.
Your industry and location An up-to-date current position (with a description) Two past positions
Copyright © 2014, LinkedIn Corporation
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Your education Your skills (minimum of 3) A profile photo At least 50 connections Get the most from LinkedIn — complete your
profile.
Copyright © 2014, LinkedIn Corporation
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Keywords that will draw attention to you Guerilla SEO Wordle
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Summary
Who you are
What you do
Why you do it better
Use Specialties Interests and Skills to load keywords.
Use Contact Info to write closing that may also be a call to action.
Creatively use the LinkedIn template
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Do not spam for connections! Intentionally or unintentionally
Obey the rules of the headline area. No email address and no contact information.
Build Your ProfileImportant rules of the road!
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1st – 2nd and 3rd degree
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LinkedIn Guidelines
LIONS
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Connection Builders
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To make more connections To learn To educate To broaden your digital footprint To find customers To find employees How many? How active?
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Discover the groups that will provide you with the information and connections you like
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Drill Down and Find Facts
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Profiles to 100% Vanity URL Frequent status updates Prominent Contact Info Personable Summary Specialties keyword field Skills keyword field Interests keyword field Use of groups Closing Call to Action
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Content Calendar
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Determine which message per channel
Determine which promotions will be communicated and when
Strategically plan other communications
Determine if you will use tools to automate
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Mon Tues Wed Thurs Fri8am Tweet: Blog 12/12 Tweet: Blog 12/13
9am Post Facebook promotion
FB: blog 12/14 Tweet: Blog 12/13
10am Tweet: Blog 12/12
11am FB: blog 12/13
12pm Post Blog article Post Blog article Tweet PromotionPost Blog article
Tweet: Blog 12/12Post Blog article
1pm Tweet: Blog 12/12 Tweet: Blog 12/13
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Staying Top of Mind
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The Whole World in Your Hand
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Invitations and Messages
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Your Profile
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Groups
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Summary
Summary
• Google loves LinkedIn! Your profile gets you noticed• LinkedIn grows your network to help you find customers, employees, jobs and opportunities• Provides you with research tools for sales calls and sales training • Your network continues to be an asset as you and the company move forward
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Helpful Links
• YouTube.com• Wordle.net• Slideshare.net• buffer.com• Pinterest.com• Clubster.com•Linkedin.com/in/paulhattimer•Pinehillscc.com