How, When and where agribusiness marketing management effective and efficient?
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Transcript of How, When and where agribusiness marketing management effective and efficient?
Agribusiness Management System
Efficiency and Effectiveness
Presented By
M. Awais TariqRegistration # 2013-ag-1062
MBA Section D
Institute of Business Management & Sciences
University of Agriculture, Faisalabad.
Agribusiness Management
Agriculture Business Management
Agriculture
Art of cultivating various categories of crops including animal husbandry, forestry, fishery and other related activities.
Business
An economic unit, Aims to sell goods and services to customers, At prices that will provide an adequate return to its owners, Commercialization of any enterprise
Management
A set of activities (planning & decision making, organizing, leading/ directing & controlling) directed at an organization’s resources (human, financial, physical and information) with the aim of achieving organizational goals in an efficient and effective manner.
Agribusiness
Agribusiness is the sum total of All operations involved in the manufacture and distribution Production activities on the farm and The storage, processing and distribution of farm
commodities from them.
The Food Production and Management System
When, Where and how food & fiber production
& marketing system is effective & efficient?
Where?
When?
How?
When it is Effective & Efficient?
o Intense use of Mechanical technologies
When it is Effective & Efficient?
o Chemical and Biological Technologies Capabilities
When it is Effective & Efficient?
o Creative & Productive individuals who lead and manage the firms that make up the foods and agribusiness industries.
Where it is Effective & Efficient?
o Large arable Land
Where it is Effective & Efficient?
o Rich & Diverse Climate Zones
Where it is Effective & Efficient?
o Strong Institutional Base in Research & Development
Where it is Effective & Efficient?
o Large Domestic Consumption Base
Attractive Export Markets
How It is Effective & Efficient?
o Credit and Insurance Availability
How It is Effective & Efficient?
o Proper Cold Storage and Processing Facilities
How It is Effective & Efficient?
o Transportation
How It is Effective & Efficient?
o Packing & Distribution
o Consultancy in Business
How It is Effective & Efficient?
How It is Effective & Efficient?
o By Making Successful decision at Firm level For the development in future
How It is Effective & Efficient?
o Better Marketing Infrastructure
How It is Effective & Efficient?
o By Providing Opportunities for Employment in Marketing, Credit, Insurance and Logistic Support services.
Summary
Commercialization of
Agriculture Increase productivity Use of Modern
technologies Reducing cost of
production Value addition Export agriculture Higher farm income
Questions??
I am inviting you to ask any question about the effectiveness and efficiency of agribusiness management.
Regards