How well REALLY move to the cloud – the coming alignment between hosters and cloud platform...

How we’ll REALLY move to the cloud – the coming alignment between hosters and cloud platform providersDave Wright

Parallels – Optimized ComputingTM

2

What do customers want?

Enterprise level:

• IT capabilites

• Agility

• Risk mgmt

EnterpriseEnterprise

Branch OfficeBranch Office

CorporateCorporate

InternetInternet

DepartmentDepartment

ExtranetExtranet

Data Center level:

• Configurability

• System Integration

• System Management

Datacenter

ServersNetworking

Software

Storage

Infrastructure level:

• High performance

• Low TCO

• Reliability

• Easy scalability


3

Overcoming the Datacenter trade-off



CorporateCorporate

InternetInternet


ExtranetExtranet

Datacenter

ServersNetworking

Software

Storage

Cost

PerformanceFlexibility

Resources

Capabilities


4

Overcoming the Datacenter trade-off



CorporateCorporate

InternetInternet


ExtranetExtranet

Cost


Resources

Capabilities

What is needed to turn these features into capabilities?

Pay-as-you-grow Cloud Infrastructure Service

Lower Cost Higher Flexibility


5

Four Problems with Cloud Computing today

1. It only works for certain workloads– Predictable, linear scale-out

– Simple data input / output

– This is not just a matter of new-ness: there are real limitations to generic scale-out architectures for complex multi-tenant database workloads

2. Services are at a very low level of abstraction– CPU, GB of storage, GB of bandwidth

3. “One size fits all” datacenter configurations– Generic server configurations

– Can’t specify detailed network topology

– Hard to optimize traffic within a distributed system

4. Limited SLAs


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Yet, the Value Proposition is Undeniable• There are definitely “cloud economies of scale” for

certain key IT services– Data storage and content delivery (web sites, file & stream

services, etc.)

– Read-only and Read-mostly databases with simple queries

– Simple data processing (format transformations, basic queueing and routing)

• Usage based Pricing is attractive to a CIO (and to many ISVs) from a Real Options perspective– Low risk Proofs of Concept

– Infrastructure becomes a Cost of Goods Sold

• Demand for “Infrastructure as a service” will grow quickly


7

Has the business problem really changed?

Cost


Cloud

Resources

Business Capabilities

• Configurability

• System Integration

• System Management

Hosted

Resources

On-Prem

Resources

All this still has to happen


8

How CIOs want the picture to look

IT department owns

• IT capabilites

• Agility

• Risk mgmt



CorporateCorporate

InternetInternet


ExtranetExtranet

IT purchases as a service:

• Datacenter capacity

• Datacenter management (provisioning, integration, operations)

Data Center

A Datacenter Service Provider chooses and integrates the right infrastructure for each workload

Dedicated Workloads

Cloud ServicesSaaS ISV apps

s e r v i c e b u s


9

The Hoster Opportunity

His IT department owns

• IT capabilites

• Agility

• Risk mgmt



CorporateCorporate

InternetInternet


ExtranetExtranet

The Hoster provides

• Datacenter capacity

• Datacenter management (provisioning, integration, operations)

Hosters

Dedicated Workloads


s e r v i c e b u s

The Hoster integrates

• Remote cloud capacity

• Syndicated SaaS apps

• Dedicated infrastructure


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One size does not fit all• The segments will still be with us

– IT Outsourcers

– Application Hosting

– Managed Hosting

• Hosters will mix and match their own combinations of self-hosted, cloud hosted and syndicated capabilities

• The role of managed hosting will center on dedicated workloads that can’t move to the cloud

• Hosters will integrate cloud platform capacity into broader SLAs as part of their value prop

• Integration will become a core hoster competence– Service bus, metadata management, federated security, etc.


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Why Microsoft is your best cloud partner• Integrated cloud and hosted platforms

• Integrated tools

• Partner centric

Hosters

Dedicated Workloads


s e r v i c e b u s

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Developer Experience Service Hosting Service Management Consistent with on-premises Standard support - REST &

SOAP Support for 3rd party

languages Coming soon

Scalable (elastic) Flexible Secure & Reliable

Tracing & logging Upgrade service w/o

downtime Real-time monitoring &

metering

Cloud Operating System.NET Services

http://www.azure.com

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Access Control Workflow Service BusSupport user identities securely across different organizations

Model and execute business logic and service interactions

Exchange messages between loosely coupled, composite

applications

Claims-based identity management

Interoperable & based on standard protocols (WS-Trust)

Manage through web page and/or a services API

Supports CardSpace, LiveID, Username/Password

Runtime execution environment for XAML-based workflows

Enables the orchestration of services

Extension of Windows Workflow Foundation

XAML-based models can be uploaded to the cloud

Simple publish-subscribe eventing

Firewall friendly messaging Flexible connection modes Connectivity to on-premises

applications to enable hybrid S+S scenarios

Extension of Windows Communication Foundation

Services for application integration.NET Services


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New World Economy

Need secure, unified communications and productivity tools

Enterprises

Need business tools that make it easy to communicate, collaborate, and trade

SMBs

HostedPartner Microsoft

Sold

Cloud + Hosters = A Complete Solution

• Microsoft provides the best hosting platform

• Microsoft will provide the best cloud platform

• Both will use the same tools and programming environments

• Microsoft will develop partner-friendly channel models

• Microsoft will actively promote its partners


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