How we Run a Successful Enterprise Club

Introductions

Carl Hunt – Head of Business Studies and Economics at Dubai English Speaking College

Matthew Davies – Teacher of Business Studies and Economics at Dubai English Speaking College

Objectives

• Enterprise opportunity• Nurture entrepreneurial skills• Provide a context for academic content• Ignite interest/passion• Identify reward – financial/non-financial• Build learning and thinking skills

Generating Ideas

• Often tricky!– Use practical tasks to stimulate creativity– Brainstorming– Start simple but not too simple!– Growth and diversification/extension potential

Previous Successful Ideas

• Memory sticks

• Soap Sensations

• Record Clocks

• Gramophone

Generating Ideas Task

• Use the resources on your tables to create a product.

Tasks

• Create a new children’s toy (8 mins)• Create a brand name (2 mins)• Create an extension strategy (3 mins)

• Present your idea

Fund Raising

• Doughnuts• Bake sale• Events – Disco• Sponsorship• Donations• Book sale• Concert• Fashion show• Auction

Practicalities of Running a Young Enterprise Club

• Launch the opportunity to be a part of Young Enterprise

• Establish roles within the company– Managing Director– Finance Director– Company Secretary– Marketing Director– ICT Director– Operations Director– Purchaser

Practicalities of Running a Young Enterprise Club

• Retail opportunities– Parents’ Evenings– School productions– School events– Local markets – Safa Park, School Fetes, Craft fairs,

Festivals

Practicalities of Running a Young Enterprise Club

• Meetings– Formal– Agenda– Minutes– Name plates– Board room layout

• Finance– Fund raising for start-up– Donations– Charity support

End of Trading Evaluation

• Trading Report (sourced by director/staff)• Profit and Loss Account• Balance Sheet• Legacy – Trophy/plaque

Planning for Your Young Enterprise

Produce a marketing proposal for Young Enterprise Club at your school

Mapping to the Curriculum

• Marketing (Art, Media, English, Geography, ICT, Drama)

• Finance (Maths, ICT)• Generating Business Ideas (PSHE, DT, Art)• Sales (Drama, English, Media)• Operations (Maths, DT, ICT)• Human Resources (Business, Law, Psychology,

Sociology, Politics)

How we use Dragons’ Den to Inspire Young Business Minds

Introductions

Carl Hunt – Head of Business Studies and Economics at Dubai English Speaking College

Matthew Davies – Teacher of Business Studies and Economics at Dubai English Speaking College

Background

• Based on the successful BBC TV show• Involving Year 10 & 12 students• Teams of 4-6 students representing school

houses• Dragons with entrepreneurial pedigree

Scenarios

• Marketing Dubai in the recession• Marketing DESC• Marketing Expo 2020

Dragons

• Local entrepreneurs• High credibility• Familiar with context of show• Understanding of student capabilities

Dragons

• Mrs Drury – Expat Woman

• Mr Qavi – Biryani Express

• Mr McAuley – Jumeirah Group

Developing “Soft Skills”

Time managementTeam workingProblem solvingWorking with limited resourcesEmpathising with othersDeveloping an argumentNegotiating

Actually “Hard Skills”

Time managementTeam workingProblem solvingWorking with limited resourcesEmpathising with othersDeveloping an argumentNegotiating

Your Pitch

Marketing Your School to us