How we opened absonfitness 2.0 in Ellenbrook
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Transcript of How we opened absonfitness 2.0 in Ellenbrook
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Absonfitness 2.0The Ellenbrook Story
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In early 2015 we decided to open
a second absonfitness Personal
Training Studio in Ellenbrook
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But we weren’t 100% confident in setting up
there.
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It’s a small (ish but growing) population.
It’s out of the way.
And…
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There are already so many gyms and trainers!Anytime
24/7 PowerTransform 24/7
JettsStep Into Life
CrossfitTrufit
Plus 24/7Curves
DestinationHome and Park
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So we decided to dip our toe in the water
first
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We have an Abson Coach living in Ellenbrook Meet Cindy…. (don’t tell her we
used this picture)
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In March 2015, Cindy agreed to turn
her home garage into a studio
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3rd March2015 – Stage 1: Rubber down1st exercise in the Abson Garage (Cindy’s
House)
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17th March 2015Cindy’s Garage is ready to go
That’s right... We only started with a (2nd hand) Leg Press, Bench &
Dumbells Car garage area is only (5mx4m) 20
sqm
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20/4/15 1st Team meeting in Ellenbrook
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Selfie nonsense
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29th April 2015 Cindy hasn’t got too many clients yet. Training family for
referrals
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9th May 2015 First Facebook
Post
www.facebook.com/ellenbrookabsonfitness
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The only person we really new in Ellenbrook was Hayley’s Cousin, Kylie of
KDD Conveyancing.
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Kylie is also Nat Fyfe’s Cousin
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Kylie agreed to spruik us to her friends and colleagues.
She also agreed to a group session
out the back of KDD in the carpark.
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17/5/15 First Group Session “Outdoors” Training out the back of KDD Conveyancing
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23rd May 2015 Cindy’s First Intro Session in Aveley
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25-5-15Out back of KDD
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1-6-15 Outside KDD
getting darker earlier
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It was getting darker in the carpark and…
Winter was quickly Approaching…
It was time to find a new venue with lights and shelter.
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Cindy’s children went toEllen Stirling Primary School
It took 2 x weeks of negotiations and some interesting paperwork, but they eventually agreed to us using their facilities.
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5th June 2015Small add for
2 new outdoor group
sessions.
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1-7-15 Ellen Stirling Primary School
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Ellen Stirling 16-8-15
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We looked at just about every vacant commercial lease available.
We couldn’t quite find the perfect space at the perfect price with a huge amount of traffic.
Until…
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A Client told me she had a friend that was married to a guy called Rod that owned a .
Real Estate Agency in Ellenbrook.
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20/8/15 Rob found this for me
on The Broadway
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Which was full of junk.
You should have seen it before it was pushed to
the back.
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We took it anyway!
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17th September 2015 Hayley’s got keys to Ellenbrook.
She signed the lease, paid the deposit.
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17/9/15 Hayley’s first Studio Selfie
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10/9/15 Andy puts our banner out front.
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17/09/2015 Sizing Up absonfitness 2.0
for equipment and flooring requirements
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18/09/2015 Transfer from Cindy’s to Comserv
Loop.
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18/9/15 Ideas for colours
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19/9/15 Face is White
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Stephen painting the edges grey
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Poles are Pink
Andy, Cindy & Kirra on the
bottomStephen pinking the top
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Proof that Hayley was also painting
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Outside Painting Doneall in a day
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Changing Faces
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Now its time for
the Banner across the top
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20th October 2015 Front Variations - Logo on top
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Draft VariationsNew Logo on Top with Window
Graphic
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More Signage Graphic Mock-ups
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Our Deadline was closing so We decided on white “absonfitness”
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But just to make sure…
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We took it to
Facebook!
And we got opinions…
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Lots of Opinions!
90% said…
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GO BLACK!!!
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So We did!
9th November 2015
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Out Front at night
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Out front during the day
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While all this was going on…
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We ran Group classes and 1-on-1 sessions
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We painted the inside
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We had turf laying dramas
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We had Rubber Tile Dramas
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We had Mirror Dramas
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Until finally The Training Studio was complete!
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You’re Welcome to Join us
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Ellenbrook intro offer$49.00 for first 4
weeks
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http://www.absonfitness.com.au/absonfitness-ellenbrook-
special-offe
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