How We Helped a Robotics Company Come-Up with an App Concept For Their Amazing Product (UX)
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Transcript of How We Helped a Robotics Company Come-Up with an App Concept For Their Amazing Product (UX)
How We Helped “Fellow” Come-Up with an App Concept For Their Hardware Product
Daniel Cohen
Rotem Shaanan
Alon Osman
Our job was to design a prototype for a mobile app that will help Fellow’s future users connect better with the companies' first product – a robotic travelers trolley.
OUR MISSION:
Watch Fellow In Action !
We Started by Defining 3 Main Business Goals For The App:
Support The Creation of a SustainableData Base
Where are we all going again?
#1
Create a Need For
Frequent Use of The Product
Mmm, so this is how a habit forming
product looks like..
#2
New Best Friend
WOFF! !
I Love you !
#3
We preformed a user persona research in which we came up with 3 potential users
Has his own start-up that’s been running for 4 years now. He gets to the office in Palo Alto every day by train.
Likes to have all the new cool gadgets, and buys every new technology item that goes out.
Works as a successful lawyer, During his job hours he travels around a lot, meets companies and offers them to IPO.
He is a very busy men. When not in a meeting, he deals with phone calls, mails and messages.
Lives with her parents and sisters in the north side of Tel – Aviv. She comes from a wealthy family.
She’s daddy's girl. Loves all of Apple’s products, and owns the newest iPhone.
Ted Bloomberg George Baker Noga Blum
Age 32Occupation: Start-Up CEOLocation: San FranciscoSingle
Age: 40Occupation: LawyerLocation: New YorkMarried + Children
Age: 16 Occupation: StudentLocation: Tel-AvivSingle
We decided to focus on one persona only. Ted seems to be the perfect early adaptor for a product such as
Fellow
s
We held a few discussions, in order to better understand Ted’s needs, passions and Frustrations
Power
After defining our business goals and personas, we were ready to start designing the app’s interface
Sign-Up
Sync
Home Screen
Travel DiaryPacking Friends
Friends List MessagesPacking Lists Trip Plans
We Created a Flow Chart
Then, We Started Sketching
And Sketching…
And Sketching…
Following are The Wireframes We Created for Fellow’s Mobile App:
Sign-Up Page:Sign-Up Via FB, or
Email Account
Syncing Page:The User is Required
To Sync the App With Fellow’s
Trolley, Using a Special ID Number he or she Receive
Home Page:On/off button forFellow’s following
function
A personal approach to the user
When following function is activated this sign appears on the notification bar
Button changes form when Fellow’s following
function is activated
Hamburger Menu:
1. Fellow’s travelers trolley battery status.2. Constant report on trolley’s weight status.3. Offline Q&A.4. Fellow’s settings.5. Log Out/Change user
Users can switch the following function
on/off at any time via android’s notification
menu
We included 3 extra features in the app, as
presented on the menu bar
Travel Diary:This feature enables the user to track and share
his Fellow’s travelers trolley location.
Locations History - The app records the cities in which
the user has previously visited
Packing Lists:the user is able to create a list of the items he wishes to carry for his travel -
name it and record it.
The user is able to create a new list easily, save it and
share it with anyone he chooses.
Trip Plan:The user can
conveniently plan his future trip.
All trip plans are recorded. The user can easily match a “packing
list” for his trip.
s
Friends page:One goal Fellow has in
mind is community building.
Add friends button
Messages Section:User’s private inbox -
here he or she can send and receive messages
from other users.
We rap it all up using “Invision”. Now we are ready to test our basic prototype with real users