How Walgreens is Rocking the World with Emerging Media

How Walgreens is Rocking the World with Emerging Media

Rich Lesperance9/20/12

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Really? Walgreens?

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With Emerging Media we can synthesize the experience between 8,000 locations, 250,000 employees, and 100 million customers in exciting & meaningful ways

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6MM daily reach via SocialMost engaged Facebook audienceSO

LO

MO

8,000 stores = 66% of HH in 3 miles6MM/day in our stores

Top 10 mobile app4.5 stars and winner of 2 Webbys

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Facebook Fan Engagement

Engagement Rate

# Fans

Source: Zuum Dashboard July 2013, ZuumSocial.com

.25%.10%.05%

2 MM

4 MM

16 MM

.20%.15%

14 MM

18 MM

6 MM

8 MM

12 MM

10 MM

20 MM

Best In Class

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Le seul véritable voyage ce ne serait pas d'aller vers de nouveaux paysages,

mais d'avoir d'autres yeux

The real voyage of discovery is not in seeing new lands, but in seeing with

new eyes

Marcel Proust, 1923

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Looking at our core businesses with new eyes

Pharmacy & Health

Photo Print Products

Retail Shopping

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How do you wow pharmacy customers with innovation?

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Copyright 2012 Walgreen Co.

>40%

of online prescriptions from mobile

Scanning

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>4MMpatients subscribed

Text Messaging

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Industry Awards

Checkin Programs

200,000 checkins = 10MM stories about flu shots

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How do you keep 1-hour Photo printing relevant in a

social-mobile world?

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Social Graph Apps

1stRetailer to create “social prints” app called PrintWorthy

apps.facebook.com/printworthy

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>17,000 photo apps may now print to Walgreens and earn 15%

QuickPrints SDK

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How do you elevate the Walgreens “Quick Trip” from

pleasantly convenient to seriously fun & awesome?

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8,000stores are mobilized with aisle mapping and exclusive coupons

Shop in-store on mobile

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#1

Local-Social Marketing

"I am a strong believer in the local community, and by winning, we could share the joy with many not-for-profits in our area.“ –Becky Wardlow

in mentions for ‘candy’ during Halloween with 30% share

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2X

Shop at home, Pickup in-store

increase in basket size for Web Pickup orders

winner

3 Telly Awards for best video commercial

&

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1stIn market with Passbook, fully integrated mobile Loyalty program

Mobile Wallets

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“Scanning prescriptions is so fun, I wish I had more prescriptions to fill” --Pharmacy customer

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“wooohooo!! this is great..the Printworthy app is really amazing to surprise our friends with photos.” --Facebook fan

“The apocalypse is upon us: Walgreens has an API and SDK....But the real story here is that what we think of as traditional businesses are no longer traditional businesses. ” --VentureBeat.com

Thank You

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How Walgreens is Rocking the World with Emerging Media

Technology

Transcript of How Walgreens is Rocking the World with Emerging Media