How Video and Audio Content Can Help Companies to Stand Out

Audio and Video in the Corporate Area

Andreas ZeitlerzCasting 3000@zcasting3000

https://twitter.com/zettt

http://zcasting3000.com

https://twitter.com/zcasting3000

Video and Audio Facts.

http://techcrunch.com/2015/07/18/the-future-of-podcasting

http://techcrunch.com/2015/07/18/the-future-of-podcasting

http://www.ard-zdf-onlinestudie.de/index.php?id=519


Nutzung verschiedener Audio-Anwendungen im Internet 2006 bis 2015

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Nettowert Audio inkl. Radio live

44 44 43 51 52 51 51 54 54 60

davon

Musikdateien aus dem Internet

- - 27 27 26 24 24 29 28 31

Radioprogramme live im Internet

24 22 23 25 27 27 27 28 28 28

Musik-Streamingdienste

- - - - - - - 7 11 15

Audios von Radiosendungen

zeitversetzt13 11 9 11 9 10 12 12 12 15

Audio-Podcasts aus dem Internet*

7 8 4 6 4 4 4 5 7 13



Pewdiepie Subs

10000000

20000000

30000000

40000000

April 2010 Juli 2012 September 2012 April 2013 Juni 2013 November 2013 September 2014 Oktober 2015

1,1 Milliarde $

http://www.nytimes.com/2014/09/01/business/media/amazons-bet-on-content-in-a-hub-for-gamers.html

http://www.nytimes.com/2014/09/01/business/media/amazons-bet-on-content-in-a-hub-for-gamers.html

http://www.thexgene.com/infographic-online-video-snapshot-of-australia

http://www.thexgene.com/infographic-online-video-snapshot-of-australia

http://www.adeliestudios.com/top-15-video-marketing-statistics-2015/

http://www.adeliestudios.com/top-15-video-marketing-statistics-2015/

http://allfacebook.de/news/video-experience

Facebook Makes Video Central Part of the App, and Tests

Newsfeed

http://allfacebook.de/news/video-experience

Audio Drama

Internal Communication

Interviews

Expert-Content

Summary: Audio

• Podcast • Enterprise Communications • Interviews • Live Reports • Content for Experts • Content for Clients

Screencast

Tutorials

App Preview

App: Where To?

Motion Graphic Design

Prototyping

Motion Graphic Design

instagram.com/zettt

https://twitter.com/pardel/status/671686290639855616

https://twitter.com/pardel/status/671686290639855616

Brand Video

Live Streaming

Price Range

http://zcasting3000.com/blog/whats-the-price-of-a-video/

Moving Figures

Whiteboard Animation

Motion Graphics

Video Recording

3D Animation

Stop Motion

Screencast

3000zCasting

What's the price of a video?

http://zcasting3000.com/blog/whats-the-price-of-a-video/

Summary: Video• Screencasts

• Enterprise Communication • Improving Documentation • Feature Highlights (Social Content)

• Tutorials • Video SEO

• Motion Graphics • Motion Graphic Design • Prototyping

• Explainer Videos • Animations • Whiteboard Animations • Moving Figures

• Webinars • Content Recycling

• Live Streaming

Those who want to get into video, do have to make videos

“We don’t make videos because…”

“Success is cooked up in a dirty kitchen.”

Those who want to get into video, do have to make videos

How to Make Better Videos?

Storytelling

3-Act Structure

Beginning Middle End

PitchingExciting the audience

The Classic: Elevator Pitch

http://www.amazon.de/gp/product/B00AO3K05S/ref=as_li_tl?ie=UTF8&camp=1638&creative=19454&creativeASIN=B00AO3K05S&linkCode=as2&tag=zhome-21

6 Pitches

1. The One-Word Pitch. Write a fifty-word pitch. Reduce it to twenty-five words. Then to six words. One of those remaining half-dozen is almost certainly your one-word pitch.

2. The Question Pitch. Use this if your arguments are strong. If they’re weak, make a statement. Or better yet, find some new arguments.

3. The Rhyming Pitch.Don’t rack your brain for rhymes. Go online and find a rhyming dictionary. I’m partial to RhymeZone.

6 Pitches

4. The Subject Line Pitch. The subject says it all.

5. The Twitter Pitch. 140 characters. The best pitches are short, sweet, and easy to retweet.

6. The Pixar Pitch.Read all twenty-two of former Pixar story artist Emma Coats’s story rules. Your try: Once upon a time ____. Every day, _____. One day ____. Because of that, ____. Because of that, ____. Until finally, ____.

http://www.amazon.de/gp/product/B004H4XL7E/ref=as_li_tl?ie=UTF8&camp=1638&creative=19454&creativeASIN=B004H4XL7E&linkCode=as2&tag=zhome-21

http://www.amazon.de/gp/product/009193558X/ref=as_li_tl?ie=UTF8&camp=1638&creative=19454&creativeASIN=009193558X&linkCode=as2&tag=zhome-21

Frame Control

• Power Frame • Time Frame • Moral Authority Frame • (Analyst) Prize Frame

HOW THE CROC BRAIN FILTERS INFORMATIONTHE CROC BRAIN

NOVELFAST

VISUALCONCRETE

HIGH CONTRAST

The zCasting 3000 Method

Introduction Address Pain Point

Quick Overview Dive Right In

Wrap Up Call to Action

Andreas ZeitlerzCasting 3000@zcasting3000

Audio and Video in the Corporate Area

https://twitter.com/zettt

http://zcasting3000.com

https://twitter.com/zcasting3000

How Video and Audio Content Can Help Companies to Stand Out

Marketing

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