How vertical search can generate revenue and drive traffic for publishers
9
TM Online traffic generation and revenue growth from vertical search Andy Black AD:SAUCE July 22 nd 2008 [email protected]
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A presentation given by Andy Black of Convera to major publishers and media owners in Soho, London on 22nd July 2008
Transcript of How vertical search can generate revenue and drive traffic for publishers
TM
Online traffic generation and revenue growth from vertical search
Andy Black AD:SAUCE July 22nd 2008
Search as a Service
Save time
Save money
Reduce risk
Focus on core competence
Adapt faster
Easy to use
Self-service Benefit from Convera’s expertise
Rapid Deployment Templates
Integrated Ad Server
Reporting and analytics
Build a Virtual Team
Have a global delivery model
Generate new revenues
Minimize the impact of rapid changes in technology
making search customised for specific communities
• Make a search scope (white list) for a specific community
• Control crawl and spider (editorial control)
• Search scope continuously evolving (editorial control)
• Community involvement
• Bookmarks improve search experience
• Categorization of search results (editorial control)
• Integrate proprietary content and databases
• Control over results list ranking• relevance, freshness, popularity
• Community specific knowledge resources• heart attack = myocardial infarction
create a superior search experience
• Wikipedia Entry
• Surfing Magazine
• Van Morrison Web Site
• GCSE Physics
• Educational resources
• Professional Accountancy
• Personal Home Page
• Laser wavelength meter
• Wavelength calibration
• Spectrometer wavelengths
• Laser diodes
• Measurement of wavelength
• Wavelength glossary of terms
Google Results “Search Optics” Results
Search for ‘wavelength’
Traffic driving tools
revenue opportunities
get inside the daily workflow of your community
