Presented by Joe Solomon, EngageJoe.com
@ Vassar College Development Office
4/18/08

How Vassar College Can Build Relationships & Fundraise Online with Recent Alumnae Using YouTube, Blogs, Facebook, Widgets, and More!

About Me:

I'm a social media consultant for nonprofits

and

I graduated from Vassar in 2004.

Find something that moves you or pisses you off, and do something about it. Put your self out there. Be brave. Be bold. Take action. You have a voice. Speak up, especially when something tries to keep you silent. Take a stand for whats right. Raise a ruckus and make a change.

-Samuel L. Jackson
Vassar Class of 2004,
Commencement Address

Part 1 Create a Compelling Message

Vassar Grads Are Change-Makers.



Whether activists, physicists, or actors - we are pushing the boundaries of our field. We are making the world a better place.

Vassar fosters some of the world's best change-makers.

Support the next generation. Donate Today.

Now Capture Your Campaign in a YouTube Video.

Video.

Tip: Invite Alumnae to make clips of their post-Vassar stories about how they're revolutionizing within their fields. Then mash them together.

Online Fundraising Pre-Reqs:

Annual Campaign BlogFinancial GoalDeadline

Part 2
Meet Your Alumnae Where They Are:

Facebook Marketing:

Groups

Events

Causes

Be Creative

Groups

Make your own but also engage others

Earth Hour Was A Facebook Eventwith ... 871,973 confirmed guests.

Virtual Facebook Events(i.e. - Give $10 To Annual Campaign before midnight - 4/18/08)

Causes = Viral Fund Raising Ripe for College Networks

Be Creative:

Change your avatar on Twitter, Facebook, or other social networking site to a 'peavatar.' - FrozenPeaFund.com

MaryJoyce'04

AndrewCorsa'04

Alumnae Blogger & Web Outreach:

Melissa Meece '04

Chipin

Sprout

Send out the widgets!(see Peter Deitz's Person-to-Person Fundraising Tools)

Part 3 Help Us Share Our Stories!

Imagine an Alumnae Community Blog for Vassar Grads to Share Their Stories with Each Other and the World

Help Us Broadcast Our Change!

Help Us Broadcast Our Change!Help Us Broadcast Our Change!

What is a community blog?

Open & InvitingMember DrivenStories & ConversationsSearch Engine OptimizedOrganic NetworkingOpen Source

Examples: NetSquared Blog, HappyFrog Blog,DigiActive, Urban Vancouver

Tip for Vassar Alumnae Blog: Organize by grad. year & topic

Vassar currently has two such widely public campus blogs, MadsVassar and Blog 9. Blog 9, which was launched this semester, has amassed over 21,000 hits, while MadsVassar has garnered nearly 140,000 since its inception in September.

-- Acacia O'Connor, Blogs a new forum for campus commentary, The Misc, 4/17/08

Create the alumnae Community Blog NOW and when these students graduate, they will have a place to CONNECT!

Q.:
What does an engaged community have to do with fund raising?

A.:
Everything.

Any (More) Questions?

Photo Credit: tennisbi

Further Resources:

The Facebook Marketing BibleBeth's Blog: How Nonprofits Can Use Social MediaThe Wired FundraiserCharity Badges: Turn Your Supporters into FundraisersPeople to People FundraisingWidget FundraisingMobilizing Generation 2.010 Ways Nonprofits Can Use BlogsNetSquared Blog

Previous Sideshow: ePhilanthropy - Innovative Ways To Raise Funds Online

Other Awesome Slideshows

EngageJoe.com
Social Media for Social Change

Joe SolomonJoe@EngageJoe.comSF - (415) 683 6185Vancouver (604) 736 8512

Nonprofits Wanted.