How UpOut leverages both qualitative and quantitative data to drive marketing experiments
Transcript of How UpOut leverages both qualitative and quantitative data to drive marketing experiments
Introducing
Agenda
1.Our Background2.Tools we use 3.Case studies
a.Increasing signups b.Increasing engagement
4.Questions?
What do we do?● UpOut is a local events discovery
platform here in SF and NYC
UpOut Insiders● $20 / month subscription services● 1 pair of complimentary tickets per
month
Tools We Use
Using Trello to manage experiments
Case Study:Customer Acquisition
Increasing Leads
Original Pay Page
Gathered Feedback
Challenger Page
Added credit card text
"Free 1 month trial"
Results
OtherExperiments
Removed address fields
Autofilled secret code and moved to top of page
Case Study:Improving High Value
Ticket Utilization
Feedback -> Survey -> Experiment
Wrapping it up1.Gather Feedback from any and all sources 2.Surveys using Qualaroo3.Use Optimizely as your MVP4.Fail fast, fail often5.Save engineering for successes
Q & A ?