How Twitter has changed how we watch TV cookery shows

TV Cookery Shows & Twi0er

Karen Fewell @DigitalBlonde Copyright Digital Blonde Ltd

Karen Fewell @DigitalBlonde

Who tweets about TV cookery shows?

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Great BriEsh Bake Off Saturday Kitchen

Jamie’s Money Saving Meals MasterChef

Data provided by www.secondsync.com

"TweeEng during our community's favourite cookery programmes allows us to feel much closer to them and also see which recipes and

dishes are resonaEng with them”

Mecca Ibrahim, Great BriEsh Chefs

With thanks to Great BriEsh Chefs for the image Recipe by Shaun Rankin


Number of Tweets about MasterChef Thurs 2nd May – The Final

Thurs 25th April 2013


MasterChef – what were people tweeEng about?

Thurs 2nd May – The Final

2,362 tweets per minute


Jamie’s Money Saving Meals


Saturday Kitchen


Saturday Kitchen

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Sat 9 Feb 2013 | 10 -‐ 11.30am Sat 26 Jan 2013 | 10 -‐ 11.30am


Great BriEsh Bake Off

"We love how Twi0er allows us to have conversaEons with the viewers and the contestants during Great BriEsh Bake Off. Rather than just a sneak peak or behind the scenes view, it's like the ‘director's cut’ commentary, but one that

you can get involved with.”



Comparing the tweet

pa0ern for 3 episodes of Great BriEsh Bake Off


Great BriEsh Bake Off

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"Twi0er allows us a lot of fun during TV cookery shows. We RT reacEons from contestants and viewers which helps to amplify them. We also share recipes from our chefs &

bloggers that are inspired by the show and encourage viewers to visit our re-‐cap

blog posts the following day”


With thanks to


All data contained in this presentaEon was provided by www.secondsync.com

With thanks to Great BriEsh Chefs for the image Recipe by Shaun Rankin

How Twitter has changed how we watch TV cookery shows

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