How Twitter Changes the World
-
Upload
matthias-luefkens -
Category
Documents
-
view
3.767 -
download
0
description
Transcript of How Twitter Changes the World
![Page 1: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/1.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Governments, Markets, Palaces,How Twitter changes the World
#SMWmilan @Luefkens @BMdigital @Twiplomacy
![Page 2: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/2.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
75% of all governments have a Twitter presence
56 Foreign Ministers
141Heads of State & Government
![Page 3: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/3.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
![Page 4: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/4.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Diplomatic Exchanges
![Page 5: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/5.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Diplomatic Exchanges
![Page 6: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/6.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twiplomatic Push
![Page 7: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/7.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
74Mexico’s
embassies & diplomatic missions
13Ambassadors
125Israel’s
embassies & diplomatic missions
163United Kingdom’s
embassies & diplomatic missions
30Ambassadors
![Page 8: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/8.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Getting started…
![Page 9: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/9.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
![Page 10: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/10.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
![Page 11: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/11.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Getting started
![Page 12: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/12.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Getting started
![Page 13: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/13.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Getting started
![Page 14: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/14.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
![Page 15: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/15.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Making Connections
![Page 16: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/16.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
It’s not a race for more followers
![Page 17: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/17.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Policy Statements
![Page 18: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/18.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Policy Statements
![Page 19: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/19.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twiplomatic Exchanges
![Page 20: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/20.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twiplomatic Exchanges
![Page 21: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/21.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Policy Statements
![Page 22: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/22.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
![Page 23: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/23.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
![Page 24: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/24.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
![Page 25: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/25.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twitter Chat
![Page 26: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/26.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
![Page 27: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/27.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Tweet-up
![Page 28: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/28.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Tweet-up
![Page 29: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/29.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Tweet-up
![Page 30: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/30.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
![Page 31: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/31.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
![Page 32: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/32.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Tweet Chat
![Page 33: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/33.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Tweet Chat
![Page 34: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/34.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Tweet Chat
![Page 35: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/35.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Political Decisions
![Page 36: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/36.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Tweeting advice
![Page 37: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/37.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Tweeting advice
![Page 38: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/38.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Tweeting advice
![Page 39: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/39.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Setting the record straight
![Page 40: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/40.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Tweeting Job Ads
![Page 41: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/41.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Tweeting Birthday Greetings
![Page 42: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/42.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Tweeting Birthday Greetings
![Page 43: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/43.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twiplomatic Chatter
![Page 44: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/44.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twiplomatic Chatter
![Page 45: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/45.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
The Power of Pictures
![Page 46: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/46.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
![Page 47: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/47.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
![Page 48: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/48.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
![Page 49: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/49.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
![Page 50: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/50.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
![Page 51: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/51.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
![Page 52: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/52.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
![Page 53: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/53.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
![Page 54: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/54.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
![Page 55: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/55.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
![Page 56: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/56.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
![Page 57: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/57.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
![Page 58: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/58.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Engage your audience
![Page 59: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/59.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Engage your audience
![Page 60: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/60.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Engage your audience
![Page 61: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/61.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Engage your audience
![Page 62: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/62.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Engage your audience
![Page 63: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/63.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
![Page 64: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/64.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Engage your followers
![Page 65: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/65.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
![Page 66: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/66.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
People’s Diplomacy
![Page 67: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/67.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
People’s Diplomacy
![Page 68: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/68.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
![Page 69: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/69.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
![Page 70: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/70.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Watch your language
![Page 71: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/71.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Making Spelling Mistakes
![Page 72: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/72.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Saying Sorry
![Page 73: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/73.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Rogue tweets
![Page 74: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/74.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Don’t overshare
![Page 75: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/75.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Be human
![Page 76: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/76.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Be funny
![Page 77: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/77.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Be personal
![Page 78: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/78.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Be personal
![Page 79: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/79.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Be personal
![Page 80: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/80.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Be personal
![Page 81: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/81.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Which language?
![Page 82: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/82.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
On Holidays
![Page 83: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/83.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Taking a break
![Page 84: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/84.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
![Page 85: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/85.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Support your team
![Page 86: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/86.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Watching Football
![Page 87: How Twitter Changes the World](https://reader037.fdocuments.net/reader037/viewer/2022102716/554ac315b4c90524738b4bb2/html5/thumbnails/87.jpg)
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Grazie