How to Write Emails that Get Opened, Read, and Clicked

of 51 /51
o p e n e d, read How that get clicked and write emails to

Embed Size (px)

description

We’ve all been there … You’ve carefully crafted an email. You’ve polished each sentence. You’ve racked your brain for the very best subject line. You hit publish with a sigh of relief. That’s done. But when you look at your email stats, you notice that the opens aren’t as good as you’d hoped, and the click-throughs are disappointing. It’s depressing. Does it feel like a big challenge to get people to open and read your emails? And then to go on to click through? Learn a simple trick to make your emails more engaging, more persuasive, and more seductive. Image credit slide 15/16: Image credit: http://www.shutterstock.com/pic-160851719/stock-photo-kurt-vonnegut-arrives-to-private-screening-of-the-door-in-the-floor-at-the-mgm-screening-room-in.html?src=csl_recent_image-2 Image credit slide 46/48: http://www.shutterstock.com/pic-96909298/stock-photo-author-stephen-king-at-the-los-angeles-premiere-of-the-manchurian-candidate-july.html

Transcript of How to Write Emails that Get Opened, Read, and Clicked

Page 1: How to Write Emails that Get Opened, Read, and Clicked

o p e n e d, r e a d

Howthat get

c l i c k e dand

write emailsto

Page 2: How to Write Emails that Get Opened, Read, and Clicked

o p e n e d, r e a d

Howthat get

c l i c k e dand

write emailsto

1simple trick

Page 3: How to Write Emails that Get Opened, Read, and Clicked

Henneke DuistermaatFeatured on:

Page 4: How to Write Emails that Get Opened, Read, and Clicked

Email marketersface a huuuuge

G A P …

Page 5: How to Write Emails that Get Opened, Read, and Clicked

We try to achieve this…

Page 6: How to Write Emails that Get Opened, Read, and Clicked

We oftenachieve this…

Page 7: How to Write Emails that Get Opened, Read, and Clicked

GA

P

Page 8: How to Write Emails that Get Opened, Read, and Clicked

How can we bridge the gap? GA

P

Page 9: How to Write Emails that Get Opened, Read, and Clicked

Your reader profilemay be something like this…

Page 10: How to Write Emails that Get Opened, Read, and Clicked

64% male 76% London

Income: £30k - £45k

Reader profile

Shoe size 7-9

Age: 19 - 35

Page 11: How to Write Emails that Get Opened, Read, and Clicked

64% male 76% London

Income: £30k - £45k

Reader profile

Shoe size 7-9

Age: 19 - 35

Page 12: How to Write Emails that Get Opened, Read, and Clicked

64% male 76% London

Income: £30k - £45k

Reader profile

Shoe size 7-9

Age: 19 - 35

x

Page 13: How to Write Emails that Get Opened, Read, and Clicked

You can’t visualize vague demographics.

Page 14: How to Write Emails that Get Opened, Read, and Clicked

You can only picture one person.

Page 15: How to Write Emails that Get Opened, Read, and Clicked

Write to please

just one person.

~ Kurt Vonnegut “Image credit: Shutterstock

Page 16: How to Write Emails that Get Opened, Read, and Clicked

If you open a window and make love to the world, so to speak, your story will get pneumonia.

“Image credit: Shutterstock

Page 17: How to Write Emails that Get Opened, Read, and Clicked

Create one ideal reader profileDemographicsFavourite websites,

books, social mediaDreamsStrugglesName

Page 18: How to Write Emails that Get Opened, Read, and Clicked

Create one ideal reader profileDemographicsFavourite websites,

books, social mediaDreamsStrugglesName

Page 19: How to Write Emails that Get Opened, Read, and Clicked

Create one ideal reader profileDemographicsFavourite websites,

books, social mediaDreamsStrugglesName

Page 20: How to Write Emails that Get Opened, Read, and Clicked

Create one ideal reader profileDemographicsFavourite websites,

books, social mediaDreamsStrugglesName

Page 21: How to Write Emails that Get Opened, Read, and Clicked

Create one ideal reader profileDemographicsFavourite websites,

books, social mediaDreamsStrugglesName

Page 22: How to Write Emails that Get Opened, Read, and Clicked

Create one ideal reader profileDemographicsFavourite websites,

books, social mediaDreamsStrugglesName

Page 23: How to Write Emails that Get Opened, Read, and Clicked

Click here to download a free form to create an ideal reader profile (no opt-in)

http://www.enchantingmarketing.com/freepdfs/?utm_source=EnchantingMarketing&utm_medium=SlideShare&utm_campaign=Emaily%20presentation
http://www.enchantingmarketing.com/freepdfs/?utm_source=EnchantingMarketing&utm_medium=SlideShare&utm_campaign=Emaily%20presentation
http://www.enchantingmarketing.com/freepdfs?utm_source=EnchantingMarketing&utm_medium=SlideShare&utm_campaign=Emaily%20presentation
http://www.enchantingmarketing.com/freepdfs/?utm_source=EnchantingMarketing&utm_medium=SlideShare&utm_campaign=Emaily%20presentation
Page 24: How to Write Emails that Get Opened, Read, and Clicked

Your ideal reader will inspire you.

Page 25: How to Write Emails that Get Opened, Read, and Clicked

He’ll tell you what to write, and how to write it.

Page 26: How to Write Emails that Get Opened, Read, and Clicked

Sou

rce:

Pat

isse

rie V

aler

ie

Example 1/4

Page 27: How to Write Emails that Get Opened, Read, and Clicked

Sou

rce:

Pat

isse

rie V

aler

ie

We’re launching a new Patisserie Valerie Cake Club and as a valued customer and current subscriber to our email offers, we would like to welcome you to our new Cake Club Community. We look forward to sending you new regular updates, exclusive offers and news about Patisserie Valerie plus a little treat on your birthday.

Page 28: How to Write Emails that Get Opened, Read, and Clicked

Sou

rce:

Pat

isse

rie V

aler

ie

We’re launching a new Patisserie Valerie Cake Club and as a valued customer and current subscriber to our email offers, we would like to welcome you to our new Cake Club Community. We look forward to sending you new regular updates, exclusive offers and news about Patisserie Valerie plus a little treat on your birthday.

Page 29: How to Write Emails that Get Opened, Read, and Clicked

Sou

rce:

Pat

isse

rie V

aler

ie

We’re launching a new Patisserie Valerie Cake Club and as a valued customer and current subscriber to our email offers, we would like to welcome you to our new Cake Club Community. We look forward to sending you new regular updates, exclusive offers and news about Patisserie Valerie plus a little treat on your birthday.

Page 30: How to Write Emails that Get Opened, Read, and Clicked

Sou

rce:

Pat

isse

rie V

aler

ie

We’re launching a new Patisserie Valerie Cake Club and as a valued customer and current subscriber to our email offers, we would like to welcome you to our new Cake Club Community. We look forward to sending you new regular updates, exclusive offers and news about Patisserie Valerie plus a little treat on your birthday.

Page 31: How to Write Emails that Get Opened, Read, and Clicked

Sou

rce:

Pat

isse

rie V

aler

ie

We’re launching a new Patisserie Valerie Cake Club and as a valued customer and current subscriber to our email offers, we would like to welcome you to our new Cake Club Community. We look forward to sending you new regular updates, exclusive offers and news about Patisserie Valerie plus a little treat on your birthday.

Page 32: How to Write Emails that Get Opened, Read, and Clicked

Sou

rce:

Pat

isse

rie V

aler

ie

We’re launching a new Patisserie Valerie Cake Club and as a valued customer and current subscriber to our email offers, we would like to welcome you to our new Cake Club Community. We look forward to sending you new regular updates, exclusive offers and news about Patisserie Valerie plus a little treat on your birthday.

Page 33: How to Write Emails that Get Opened, Read, and Clicked

How to address your ideal reader instead…

Page 34: How to Write Emails that Get Opened, Read, and Clicked

Sou

rce:

Urb

anD

addy

Example 2/4

Page 35: How to Write Emails that Get Opened, Read, and Clicked

Sou

rce:

Urb

anD

addy

Page 36: How to Write Emails that Get Opened, Read, and Clicked

Sou

rce:

Urb

anD

addy

Page 37: How to Write Emails that Get Opened, Read, and Clicked

Sou

rce:

Urb

anD

addy

Page 38: How to Write Emails that Get Opened, Read, and Clicked

Sou

rce:

Am

nest

y In

tern

atio

nal

Example 3/4

Page 39: How to Write Emails that Get Opened, Read, and Clicked

Sou

rce:

Am

nest

y In

tern

atio

nal

Page 40: How to Write Emails that Get Opened, Read, and Clicked

Sou

rce:

Am

nest

y In

tern

atio

nal

Page 41: How to Write Emails that Get Opened, Read, and Clicked

Sou

rce:

Am

nest

y In

tern

atio

nal

Page 42: How to Write Emails that Get Opened, Read, and Clicked

Sou

rce:

Gia

nt

Example 4/4

Page 43: How to Write Emails that Get Opened, Read, and Clicked

Sou

rce:

Gia

nt

Page 44: How to Write Emails that Get Opened, Read, and Clicked

Sou

rce:

Gia

nt

Page 45: How to Write Emails that Get Opened, Read, and Clicked

Your ideal reader will inspire you.

Page 46: How to Write Emails that Get Opened, Read, and Clicked

(…) every novelist has a single ideal reader.

~ Stephen King

“Image credit: Shutterstock

Page 47: How to Write Emails that Get Opened, Read, and Clicked

And when Stephen King writes, he wonders…

Page 48: How to Write Emails that Get Opened, Read, and Clicked

(…) I wonder what he/she will think when he/she reads this part?“

Image credit: Shutterstock

Page 49: How to Write Emails that Get Opened, Read, and Clicked

Do your emails inspire your ideal reader to take action?

Page 50: How to Write Emails that Get Opened, Read, and Clicked

Want to receive more writing tips?

Page 51: How to Write Emails that Get Opened, Read, and Clicked

Get your free Snackable Writing Course for Busy People

© 2

014

by H

enne

ke D

uist

erm

aat

http://www.enchantingmarketing.com/subscribe2/?utm_source=EnchantingMarketing&utm_medium=SlideShare&utm_campaign=Emaily%20Presentation
http://www.enchantingmarketing.com/subscribe2/?utm_source=EnchantingMarketing&utm_medium=SlideShare&utm_campaign=Emaily%20Presentation

Marketing Digital Experiences During Coronavirus...Direct: Email Marketing Segmenting & Targeting Your Outreach 10,000 Contacts: 90% local 30% have not opened last 5 emails 4,500 members
Marketing Digital Experiences During Coronavirus...Direct: Email Marketing Segmenting & Targeting Your Outreach 10,000 Contacts: 90% local 30% have not opened last 5 emails 4,500 members
7 Email Subject Line Templates to Get Your Emails Opened
7 Email Subject Line Templates to Get Your Emails Opened
5 Powerful Email Subject Line Copywriting Formulas To Get Emails Opened Immediately
5 Powerful Email Subject Line Copywriting Formulas To Get Emails Opened Immediately
PowerPoint Presentation · •Clicked on Gurgaon Properties video thon 14 Aug, 10:53 am •Opened notification email on 14th Aug, 11:05 am •Positive phone call: Adam called Lily
PowerPoint Presentation · •Clicked on Gurgaon Properties video thon 14 Aug, 10:53 am •Opened notification email on 14th Aug, 11:05 am •Positive phone call: Adam called Lily
MAKE IT PERSONAL MAKE EMAILS TOO GENERIC · MAKE IT PERSONAL Personalized emails have a greater chance of being opened. MAKE EMAILS TOO GENERIC Standing out is important. Add details,
MAKE IT PERSONAL MAKE EMAILS TOO GENERIC · MAKE IT PERSONAL Personalized emails have a greater chance of being opened. MAKE EMAILS TOO GENERIC Standing out is important. Add details,
Anatomy Email Newsletter–Getting Your Emails Opened and Read by Designs for Growth
Anatomy Email Newsletter–Getting Your Emails Opened and Read by Designs for Growth
How I made my poster using pages...1. I opened pages and clicked on Posters under Page Layout. I clicked on Sports Event Poster Small. 2. I added a title that said what my poster was
How I made my poster using pages...1. I opened pages and clicked on Posters under Page Layout. I clicked on Sports Event Poster Small. 2. I added a title that said what my poster was
Holzner/0071614818/Chapter 04 Powering Up with … browser window, using cookies, blanking text fields when they’re clicked, making the browser navigate back to its previously opened
Holzner/0071614818/Chapter 04 Powering Up with … browser window, using cookies, blanking text fields when they’re clicked, making the browser navigate back to its previously opened
THE QUESTION IS NOT “IF” BUT “WHEN”...• CU employees target of a phishing campaign with malware attachments. Over 50% of employees opened emails and attachments. • Volume
THE QUESTION IS NOT “IF” BUT “WHEN”...• CU employees target of a phishing campaign with malware attachments. Over 50% of employees opened emails and attachments. • Volume
Best Performing Emails Top 10 - Glenn from Spikeglennfromspike.com/wp-content/uploads/2019/08/Top-10...subject lines that get your emails opened. Thanks tto emojis,demail subject lines
Best Performing Emails Top 10 - Glenn from Spikeglennfromspike.com/wp-content/uploads/2019/08/Top-10...subject lines that get your emails opened. Thanks tto emojis,demail subject lines
Most powerful photos clicked in India’s history
Most powerful photos clicked in India’s history
How to get your emails opened
How to get your emails opened
Standout Subject Lines~Get Your Emails Opened!
Standout Subject Lines~Get Your Emails Opened!
“We just clicked
“We just clicked
Phishing - TU Berlin · 2016. 8. 31. · 1 1 Phishing Spoofed emails 2 A Few Headlines “11.9 million Americans clicked on a phishing e- mail in 2005” “Gartner estimates that
Phishing - TU Berlin · 2016. 8. 31. · 1 1 Phishing Spoofed emails 2 A Few Headlines “11.9 million Americans clicked on a phishing e- mail in 2005” “Gartner estimates that
Email Subject Line Templates to Get Your Emails Opened
Email Subject Line Templates to Get Your Emails Opened
Emails - cisco.com · Emails Thissectionincludestroubleshootingtopicsaboutemails. • EmailsarenotBeingReceivedbyAdministratorsandUsers,page1 • SMTPEmailServerIssuesonaSystemwithTLS
Emails - cisco.com · Emails Thissectionincludestroubleshootingtopicsaboutemails. • EmailsarenotBeingReceivedbyAdministratorsandUsers,page1 • SMTPEmailServerIssuesonaSystemwithTLS
D… · Web viewOn the web-page that opened up after you clicked yes, click the download button and run the Microsoft installer. After installing Microsoft .NET 4.0 you will need
D… · Web viewOn the web-page that opened up after you clicked yes, click the download button and run the Microsoft installer. After installing Microsoft .NET 4.0 you will need
Online Creative for the Gaming Industry - Clicked Creative
Online Creative for the Gaming Industry - Clicked Creative
Get Your Emails Opened With These Insider Tips€¦ · 1. Keyword – Vegetarian recipes you family will love . 2. Urgency – Early bird pricing ends at midnight . 3. Benefit –
Get Your Emails Opened With These Insider Tips€¦ · 1. Keyword – Vegetarian recipes you family will love . 2. Urgency – Early bird pricing ends at midnight . 3. Benefit –