How to write effective Facebook ads that get clicks
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Transcript of How to write effective Facebook ads that get clicks
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How To Write Effective Facebook Ads That Get Clicks
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Facebook is the #2 most visited site on the web
500,000,000 users worldwide each month
57% female 47% maleFastest growing
demographic 35+
Facebook Stats Review
Are you on Facebook? Know anyone who is not?
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Facebook Ads Versus Google etc.
Google AdWords, Yahoo Search Marketing or Bing Search Ads – Ads targeted by keyword search
Facebook Ads – Ads targeted by users interests Favorite movies, books, hobbies, passions and interests.
Have you Advertised on Facebook or Google?
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Step #1 Define Your Target
Location - city, state or countryDemographics – birthday, relationship status, age,
gender or languageLikes and interests Education and work - specific company, college or
level of educationConnections - target or exclude users who like
certain pages, events, groups and/or apps
*Now you can reach that Star Wars fan that lives in Montreal and speaks french.
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Step #2 Write Your Headline
Creative Headline Ideas Ask – Are you Single? Recently Engaged? Getting
Married? 30 and single? Ask – Bored in Cincinnati? Ask – Like Motorcycles? Need A Massage? Like
Massages? Want Free Tacos?Ask – Birthday Today? Happy Birthday To You! Come
Celebrate Your Birthday!Offer a FREE gift on someone’s birthday, printable
coupon, redeem in store only
Do you have any creative ideas to share?
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Good Headline Examples
GOOD AD – qualifies “like” BAD AD – too general
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Targeting Success Story
CM Photographers
Target: 24-30 yr old women who indicated they were engaged
Result: Over 12 months they generated $40,000 in revenue from a $600 investment on Facebook!
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Success Story - StorQuest
StorQuest Self Storage
Targeted college students at 21 campuses prior to summer break
Result 50% increase in total rentals versus prior year at same store
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Test Multiple Ad Targets To Optimize Results
•Target Students•College Students•Late night hours
•Targets Parents•Children discounts•Playdates
•Targets Geo•10 miles from shop•Flavors of the week•New products
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Promote a Facebook Event, Group or App
Do you have an Event or Group you could promote?
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Promote Your Facebook Fan Page
Target Users Who Don’t Like The Page To Get New Fans
Create A Custom Page For Your PPC Ad Make It Your Default Landing Page
Make A Strong OfferOffer a Coupon,
Sweepstakes EntryProvide An Email Signup
Form With a Free GuideSetup email auto-responders
to make additional offers
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PPC Ad & Landing Page Techniques
2,181 coupons were redeemed and more customers in the door
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Landing Page Ideas: Lucky Coupons
Jamba Juice - Lucky Coupons
Strategy: “Feel Good Bucks” when redeemed at the store the coupons were anywhere from $1 off, instant prizes including a cash prizes of $10,000!
Result: Jamba was able to generate huge interest in their campaign and drive tens of thousands of consumers to purchase at their stores.
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PPC Ad & Landing Page Technique
“Your Song in a Movie” Contest on Facebook
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Facebook Reveal Tab Landing Pages
Before the “like” After the “like”
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Landing Page Techniques Sweepstakes With Coupon Offer
Duck Tape - $500 Shopping Spree Giveaway
Strategy: Gave 100 lucky entrants a Duck Tape prize package. They also offered $1 off a roll of Duck tape, available for anybody completing the submission into the sweepstakes.
Result: Sweepstakes encourage users to interact with your fanpage and website but they also drove people to your store
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PPC References
Create your Adhttp://www.facebook.com/ads/create/Webinars, Case Studieshttp://www.facebook.com/FacebookAdsImages For Your Adhttp://www.iconfinder.net
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Takeaways
What product or service can you giveaway?
Do you have an email database to collect leads?
How many leads would make this ad campaign a success?
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Keys to PPC Success
Define Your Target Market
Create An Attention Grabbing Headline
Follow Through With A Consistent Landing Page
Optimize Your Campaign For Better Results
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Questions and Answers
What questions can I help answer?
Thank you for participating!
Michelle Hummel Web Media Expert LLCPhone: 513-325-6070
http://[email protected]