PowerPoint Presentation

How to Write a 100+ Page Book in Three ( Yes 3) Days!

Then make it a Best Seller!

Presented by CSP Sheryl Nicholson 2013

CSP Sheryl Nicholson

Speakers Credibility:

Published in National MagazinesPublished in NY Best SellerInternationally Published Self PublishedRadio and TV InterviewsInternational SpeakerPersonal CoachKnown for Credibility And Results 2013

The IDEA

Does it solve a problem or make a promise or gain?Are there a lot of other books in your market? You want this.Is there search word volume?Is your solution unique? Would you write it for free? Yes? But can you AFFORD to do that? Ask who would read and purchase it this is too much work for a charity endeavor! 2013

The HOOK

What makes your book UNIQUE?Does it make a BIG promise?Does it stir an EMOTION?Could it create a MOVEMENT?Is it CONTROVERSIAL?Is it SPECIFIC?Is it POLARIZING?Could it build a COMMUNITY? 2013

The LEAD

Create an avatar on Google that you will be writing toFirst 10 pages- Whats in it for the reader?Who are you and why should I listen to you?How will I know it will work for ME? Show evidence how its worked for others!!Do I need it RIGHT now? (FYI the closing day of a launch is bigger than the 1st)Go over the top you will get more fans 2013

The OUTLINE

Have someone who doesnt know your topic ask you questionsYou will need 8 cards for 100 page bookTell them what youre gonna tell them tell them tell them what you told themWrite your outline on cards so you can move them around NOT a legal padYou can recap at front of every chapter Remember when we discussed Previously we talked about.Take 10 index cards get an index box to keep them in and label the box with book title 2013

Write each chapter on top of each cardWrite a chapter title convert it into a questionWrite 3 main prompt words on the back of each cardLay cards out so you can see them allRe-arrange in congruent orderThrow 2 cards away and tear them in half (REALLY!)Take 1st chapter card (or favorite chapter) in your handTake 4 blank cards (these will be sub-chapters HINT you can use another color card to make it easier) 2013

Write 4 most burning questions you are going to answer on frontWrite key phrases on back to remind you what you will write laterThrow away ANOTHER card (SERIOUSLY!)Write two paragraphs on why you need to read this chapter and how it fits into sequenceWrite a paragraph transition at the bottom of each chapter leading into the nextUse other references with links to other experts Record 3-5 minutes each answering the questions on your 24 subchapter cards 2013

Piece it together and editScrivener2 software allows you to build index cards and move then around then upload to KindleStandards-schmandards.com allows you to drop in a chapter at a time for readabilityIndex calculator- should write at a third grade levelHINT screenshot every video with a link as intro with story and facts in the book Let me tell you how and why I wrote this chapter If you found me on YouTube this is tied to my book and you may want to pick it up atFont size is usually 16 for KindleSave doc from word to .txt file so you can cut and paste to upload other places 2013

The CHAPTER HEADS

The story about the story add a story and be VERY personalReference previous chaptersReference other books youve written or other authorsAdd videoRecord so you can sell it as an audioJudge the reaction of person asking the question so make sure you are clear with explanation 2013

The INDEXING and POLISH

Add your bio, photo and contact info Any claims for success are up to youAdd your lead inAdd links to other books and products (in your Amazon Store)Create your Table of Contents 2013

The HOOK and TITLE

Makes a promiseStirs an emotionHas a Keystone (hot pizza delivered in 30 minutes)Be specific and create a movementPolarize an audience or create a communityRESEARCH Googles best sellers via category, look at cover and table of contents, highlight what you love about those and line through what you dont and you will be able to come up with your title. 2013

Plain covers highlight the largest and more important text.HINT If your book is on Kindle you can change text and cover to line test and add website to front cover on bottom if there is spaceYour subtitle needs to be keyword relevant if your title is notUse GIANT verbs Fix BEG curiosity statements make people open your book HINT Watch Cosmo and National Enquirer's title for ideas 2013

Research most read articles and most read email in NY Timeswww.Popurls.com- things now trending to write about or speakhttp://www.Alltop.com best blogs www.Delicious.comGoogle keyword tools www.Authorcentral.com create your own author page on Amazon

The WRITING of YOUR INTRO

Its the purpose to sell them into buying the bookIdentify the problem of goalProvide the solutionReassert your credibilityShow benefitsGive proof

Make a promise of what will be betterWARN again waiting You found this because you are looking for solutions. You want Youll get that and much more (give an example and close with Now Turn this Page and readAsk yourself If I had a Super Bowl audience and I only had 3 minutes to sell them to buy before they left what would I say? 2013

The PROPER ORDER

Title and SubtitleIntro and mention other booksTable of Contents (write it as asking 8 questions)Legal, contact, and LOC 9 include FB, linked in, twitter, phone, website, email, ISBNChapter Intro 2013

Chapter IntroChapter ContentChapter OutrosConclusionsCall to Action1 Page Index 2013

The PUBLISHING

After writing the book, create a Powerpoint in CamtasiaCreate your own TV show and you make $$ on amazon You can put it there and sell itA publisher willDo an editorial consultants evaluationComplete market researchUse competitive intelligence 2013

4. Create the book5. Create a logo and brand6. Outline creation7. Spend 4-6 hours interviewing you8. Send to internet transcribers Send to a ghost writer Send to a ghost writer Send revision to editors (www.whitesmoke.com is an editing program) Read the final out loud (now you have audio book for sale) 2013

13. Does legal work www.copyscape.com14. Files copyright and isbn and UPC http://www.isbn.org 15. Adds disclaimer16. Does cover design17. Use QR codes 2013

BOOK PRODUCTION

Optimize images for print (adobe end design)Send signatures to printerReview proofsOrder hard proofApprove hard proofOrder 2-5000 books 2013

CONTENT RE-PURPOSING

Edit audio, add music and voice over for introCreate powerpoint for audioConvert to ePub http://www.2epub.com. http://epubbud.com/, Format for paperback (www.lightningsource.com)Booklets to Kindle break it down to create a following and feed to a real book 2013

Paperback to createspace.comCreate audio for itunes and distribute to all mp3 sites http://youtu.be/wq7neQHSPl0Audio to Amazon mp3Amazon instant videoPlace in book expo http://www.bookexpoamerica.com 2013

Send to Ingram books http://www.ingrambook.com/Send to local book storesSend autograph copy to influential bloggersSent to top reviewers (with a gift card to Amazon )Send to specialty retailersSend to your local libraries 2013

LAUNCH BOOK

Create a video trailer- almost like a move for youtube and author page in AmazonIssue 3 press releases (include video link) up to 3 links to book, video, websiteCreate book website author, video, chapterAdd author to http://www.rtironline.com/, http://www.rtir.com/index.html 2013

Build all social media account for EACH book ( SOCIAL PROOF IS EVERYTHING)Buy 1 million Facebook adsBuy 1 million banner ads on specific sitesRe-target with a cookie and it follows youOrder 1 million classified ads in little rural newspapersBuy industry newsletter ads 2013

Beyond BOOK SALES

Convert to workbook (can be sold to speakers)Get it trademarked http://www.uspto.gov/trademarksCurriculum licensingRoyaltiesCo-Authoring is great for exposure get your names on many books 2013

Charge others to put a chapter in YOUR bookBlogging and sell advertising on your siteIn Kindle have a link to your website to view the photo or image better BONUS on back cover to go to website for expensive bonus for back to you sign in for FREE bonus and this captures email info laterCreate an email funnelMerchandising links to buy other place besides Amazon 2013

Licensing of brands (ie. South beach Diet and Kraft foods_White labelAudio Createspace book to audio and have a cover madeEbay requires you to ship hard copyVideoNewsletters and magazines 2013

Webinars a bonus to the book live event, enter key phrase and ask if you can be a guest give them something on website just for showing upMembership sites (ie http://www.tut.com/at $20 a month - product tie to your monthly deliverables use wordpress Wishlist pluginCreate home study course built around bookBooks sell courses and use videoSpeak publicly (Hire Sheryl.com as your coach 2013

Create coaching with accountabilityCreate masterminds some charge $30,000 a year you facilitate and hear great tips for yourselfAdd consulting programsGain equity and advisory positions (take a piece of their business in lieu of cash) 2013

OTHER HINTS

KDP Select at Amazon entire book goes into lending library you cant give it away anywhere else except in the hard cover. Every 90 days make the book FREE for 5 days it re-generates your bookBe prolific write and put out all the time to build your tribeCheap people wont buy a 99 cent book but WILL borrow and you get paid $2.99 from Amazon for allowing your book to be borrowed 2013

Chase currency instead of attentionEvery title should make your reader want to go to the next line every paragraph should make the reader WANT to keep going.Sean Platt sells his first book for 99 cents to get dedicated followers to come back and then ups the price to $2.99-$5.99

HINT check out techsmith.com and snagit.com 2013

To be a Best Seller you must sell 10,00 books for 2 weeks in a rowTest your title with Google ad wordsPut potential covers on a page in your website and ask which your readers like best (vote here) you can also use Survey Monkey http://www.surveymonkey.com 2013

Crazyegg.com and clicktail.com provides a heat map to tell you where the mouse hoversDetermine where is your AUTHORITY site?They will buy a book, then a course, webinar and then into a membership site as a TRIBE or COMMUNITYReport pricing is usually $6.99 or $7Font size is usually 16 for Kindle 2013

Does this work? Absolutely!

Sheryl wrote 2 books in 6 days using this formula

Now shes marketing those BEYOND her website here: www.Sheryl.com/Shopping

Want this topic or others to be presented by a Proven and Results Oriented Speaker? Call us at 727 678 6707

2013