How to win friends and influence people using Big Data
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How to Win Friends and Influence People Using Big Data
Darren SharpSenior ConsultantResonate Solutions+61 (0)419 314 655Twitter:@dasharp
Web 3.0: Investigating The Future of Social MediaSydney Tue 26 June 2012
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Resonate Solutions
• Managed online communities
• Closed-loop feedback programs – NPS
• Social Media Monitoring & Analysis
• Social Media Strategy
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Six Ways to Make People Like You
1. Become genuinely interested in other people.
2. Smile.
3. Remember that a person's name is, to that
person, the sweetest and most important
sound in any language.
4. Be a good listener. Encourage others to talk
about themselves.
5. Talk in terms of the other person's interest.
6. Make the other person feel important – and
do it sincerely.
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“In the post-commercial society, consumption
becomes one of the most important ways of
expressing views and values…buying a
product is no longer a result of identification
with a brand but a vote for the producer”
Tom Beckman, Executive Creative Director, Prime, June 2012
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http://www.flickr.com/photos/edart/247265514/
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Managing the flood of Big Data in Digital Marketinghttp://bit.ly/MsB5MW
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How much data is created every minute?
• 2 million Google queries
• 684,478 pieces of content
shared by Facebook users
• 100,000 tweets
• 27,778 Tumblr blog posts
• 3,600 Instagram photos
• Over 200 million emails
• 571 new websites created
http://on.mash.to/MsAYRk
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Web 3.0 – Filtering Social Streams Nova Spivack
• Social streams are quickly becoming key drivers for
how content on the Web is found.
• But how are things found in social streams? It turns out
existing search engines, like Google, are not well-
suited for searching the stream.
• The ability to filter the stream for just those subsets of
messages you actually care about is going to be
absolutely essential in coming years.
http://www.novaspivack.com/uncategorized/keeping-up-with-the-stream
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Drowning in the Stream – new challenges for a new Web, Nova Spivackhttp://www.novaspivack.com/uncategorized/drowning-in-the-stream-new-challenges
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How to swim in the stream of customer data?
Branded Online Communities
Contact Centre
BlogsForums
Customer Emails
Surveys
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Enterprise Data
unstructuredstructured
blogscomments
surveyscontact centre transcript
NPStwitter
voice to text
COMPLAINTSAnon.
identity
forum
voting
Customer Data
ResonateCustomer insight & action platform – across all customer feedback…
Customer Experience
ActMonitor Collect Discover Improve
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Qual + Quant = Value
What is being said… In what context…
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SwiftRiver’s Goals
• SwiftRiver empowers non-profits, NGOs, governments, who wish to speed up the processing of data during emergency events.
• It enables the filtering and verification of real-time data from channels like Twitter, SMS, Email and RSS feeds.
http://ushahidi.com/products/swiftriver-platform/
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http://www.gvfi.org/index.php
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http://www.kaggle.com/
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Summary
• Buying a product has become a vote for the
producer
• Be a good listener. Encourage your customers
to talk about themselves
• Big Data has arrived. There’s an exponential
increase in the amount of data being produced
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Summary
• Your ability to filter The Stream is going to be
absolutely essential in the years to come
• Are you capturing unstructured data - what
people are saying about your brand online?
• What are you doing with this data to improve your
business?
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Don’t try this…
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Thanks!
Darren SharpSenior Consultant, Community [email protected]+61 (0)419 314 655Twitter:@dasharpwww.resonatesolutions.com.au
Conversations. Communities. Collaboration.