How to Web 2013: Ivan Brezak, Netocratic - Thought leadership

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Spoiler:

Content marketing #win

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Caution:

60+ more slides to go

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Thought Leadership for Sales, Strategy & Survival

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Ivan Brezak BrkanFounder & Editor, Netokracija@ivanbrezakbrkan

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I had an idea for a talk

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If only we had more time

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But it was a one time ‘pitch’

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An idea no one really liked?

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Right. It’s quite frustraiting-@ivanbrezakbrkan

The bad 1st pitch, eh?

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Don’t worry.

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Content Marketing for Product Companies

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So why ‘to content’?

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SEO.

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Acquiring new users.

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Authority.

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Being an

EXPERT.

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What about Zuck?

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What about Bill?

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MSFT 1975.FB 2004.

https://www.google.hr/search?safe=off&q=NASDAQ:MSFT&sa=X&ei=nRCOUt-cMMKGtAacqYDICQ&ved=0CK4BELEVMBQ

You’re an expert to me, srsly!

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Knowing more than you.

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Have you explained a ‘startup’?

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Specific knowledge = expert.

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Here, a CM is an expert!

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But lets focus on: content.

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Target your target audience.

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Blogger without a blog?

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Forget the:CEO blog

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Forget the:Update blog.

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Forget the:Corporate blog.

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The topic is not YOU.

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The topic is not YOUR COMPANY

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Cheap & easy? MVP indeed.

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Dedicate time to writing.

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It’s time for a CCO, my friends.

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Start by freelancing - then hire.

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Get that email, like, tweet

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Readers become users.

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Have a %’)&=#%voice!

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1. You’re an expert

2. Be topical

3. Target your readers/users

4. Get their email/follow/like

5. Have a voice

6. ...REPEAT

7. Call to action - get a user!

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Thanks, geeks!@ivanbrezakbrkan / [email protected]

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Q&A

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How to Web 2013: Ivan Brezak, Netocratic - Thought leadership

Technology

Transcript of How to Web 2013: Ivan Brezak, Netocratic - Thought leadership