@jonnybentwood

How to use TweetLevel

TweetLevel is a purpose built tool for PR and marketing to help people and

brands use twitter effectively. It will help you navigate the media cloverleaf to

make your social media engagement successful. To use TweetLevel to the best

effect, we recommend you follow this process:

Plan – search topic

Listen – What are people

talking about

Analyse – Who is influential

Engage – How to have

impactful conversations

Influence without context is

irrelevant which is why the first

task is to search via topic.

You can perform advanced

searching to focus on specific

dates, languages, words,

hashtags and web links.

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@jonnybentwood

Plan – search topic

Listen – What are people

talking about

Analyse – Who is influential

Engage – How to have

impactful conversations

Listen to regular people

Now that you have identified a topic, you can listen to what key people are

talking about, refine your search, compare to other areas and understand what

web links people are most frequently sharing.

Listening to regular people is at

the heart of public engagement.

TweetLevel analyses every

tweet over the past 30 days to

give you information to help

you understand what is

important around this

conversation topic.

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@jonnybentwood

Plan – search topic

Listen – What are people

talking about

Analyse – Who is influential

Engage – How to have

impactful conversations

Influence not popularity …in context

TweetLevel will provide you with a list of the tweeters who have the largest

share of voice on your topic before calculating their influence score. Without

performing this critical first step, it is impossible to find out who is influential.

Import the names into

TweetLevel by entering your

email address (this won’t be

kept) and you will quickly be

mailed with the list of the most

influential tweeters as oppose

to the most popular. Influence

is also calculated by

understanding who starts,

spreads or is a niche expert in

the conversation.

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@jonnybentwood

Plan – search topic

Listen – What are people

talking about

Analyse – Who is influential

Engage – How to have

impactful conversations

Participate in the always-on conversation

TweetLevel has now provided you with a list of the most important tweeters by

relevance, location and influence, you can now engage. The secret to

successful engagement is understanding more about the person you are

having a conversation with.

Engaging with regular people

that have a credible voice

based on expertise or passion

is critical. TweetLevel will help

you understand when they talk,

what they talk about, who

influences them and the best

way to engage so that your

tweets resonate.

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