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How to Use the HubSpotCOS Blog to Create Quality Content

Rachel Sprung

Product Marketing Associate, HubSpot

I learned how to use Excel from my dad’s football pool when I was 10.

@RSprung

RACHELSPRUNG

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Google's mission is to organize the

world's information and make it universally

accessible and useful.

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It’s Google’s rules.It’s Google’s world. We just live in it.

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AND THAT’S WHERE BLOGGING COMES IN

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1 Before You Begin Your Blog Post

2 Components of a Strong Blog Post

3 Optimizing Your Blog Post

4 Demo

5 Q&A

AGENDA

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1 BEFORE YOU BEGIN YOUR BLOG POST

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HubSpot customers who write 3-4 blog posts per month vs. 2 blog posts per month get

20 more monthly lead submissions,

800 more monthly site visits,

60 more Twitter followers, and

50 more Facebook like’s.

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PLANNING

How many blog posts can you commit to?

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TARGET AUDIENCE

What does your audience want to learn?

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KEYWORDS

What keywords do you want to optimize for?

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KEY POINTS

What are you trying to get across in your blog post?

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2 COMPONENTS OF A STRONG BLOG POST

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Introduction

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Structure Your Post

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• Use Blog Blueprints

• Add visual elements to your post

Format Your Post

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Include a Call-to-Action

Primary CTA

Secondary CTA

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3 OPTIMIZING YOUR BLOG POST

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Don’t worry about the length

Don’t over-use keywords

Link to other helpful materials

Use keywords in the page title, headings, URL, alt text, and meta description

Optimize for On-Page SEO

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• Title Optimizations

• Body Optimizations

• Image Optimizations

• Meta Optimizations

Use the SEO Panel

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74%of users say they’re more likely to return to a site in the future if it’s mobile-friendly.Google

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• Check out your responsive design

• You can also optimize for your tablets

Optimize for Mobile

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• Publish content via social media

• Use analytics to understand what

content converts

• Use blog subscription emails to let your

audience know when there’s new

content available

Integrate with the Rest of Your Marketing

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4 DEMO

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QUESTIONS ?