How To Use Social Media - promoting yourself as a hire or design freelancer.
-
Upload
hoodzpah-inc -
Category
Design
-
view
602 -
download
1
description
Transcript of How To Use Social Media - promoting yourself as a hire or design freelancer.
@get_hoodzpah #gettinbizy
TAMING THE BEAST THAT IS
SOCIAL MEDIALaguna College of Art + Design
Professional Practices Fall 2014
@get_hoodzpah #gettinbizy
SOCIAL MEDIA
The Face
YOURFACEHERE
@get_hoodzpah #gettinbizy
Separate profiles for personal and work
• More privacy on your personal profiles.
• Double the work (posting)
• Gaining new following
SOCIAL MEDIA | The Face
CONS PROS
@get_hoodzpah #gettinbizy
SOCIAL MEDIA | The Face
Unite or die. Personal profiles doubleas work profiles.
• Already have a following
• Less work (posting)
• More censure on whatyou post.
CONS PROS
@get_hoodzpah #gettinbizy
SOCIAL MEDIA
The Deep Cleanse
SOAP
@get_hoodzpah #gettinbizy
of companies (almost 2 in 5) use social networking sites to research job candidates.
SOCIAL MEDIA | The Deep Cleanse
39%
Source: Career Builder study, 2013, by Harris Interactive
@get_hoodzpah #gettinbizy
of hiring managers who currentlyresearch candidates via social media said they have found information that has caused them not to hire a candidate.
SOCIAL MEDIA | The Deep Cleanse
43%
Source: Career Builder study, 2013, by Harris Interactive
@get_hoodzpah #gettinbizy
You’ll want to go through all your current networksand do the following:
Update bios
Remove outdatedwork that no longerreflects your skills
Remove inappropriatestatuses, tweets, photos, etc. that mayturn off potentialemployers
SOCIAL MEDIA | The Deep Cleanse
@get_hoodzpah #gettinbizy
What is inappropriate? Every company isdifferent, but here is a basic list to start:
• Provocative photos.
• Photos or posts about drugs or overuse of alcohol.
• Cursing or angry rants.
• Bad mouthing of employers.
• Discriminatory comments about race, gender, religion, etc.
• Proof of lies on resume
SOCIAL MEDIA | The Deep Cleanse
@get_hoodzpah #gettinbizy
SOCIAL MEDIA | The Deep Cleanse
Double check your privacy settings.
@get_hoodzpah #gettinbizy
SOCIAL MEDIA | The Deep Cleanse
Double check what your friends are posting to your wall/statuses.
After all, we are who we hang out with.
@get_hoodzpah #gettinbizy
SOCIAL MEDIA | The Deep Cleanse
Rule of thumb is: If you don’t update it, get rid of it.
@get_hoodzpah #gettinbizy
SOCIAL MEDIA | The Deep Cleanse
Lastly: this doesn’t mean you can’t have a personality!
@get_hoodzpah #gettinbizy
SOCIAL MEDIA | The Deep Cleanse
of hiring managers (1 in 5) saidthey found something that caused them to hire a candidate.
19%
Source: Career Builder study, 2013, by Harris Interactive
@get_hoodzpah #gettinbizy
SOCIAL MEDIA | The Deep Cleanse
If your social media profiles clearly show your personality and that you’re a capable,
well-spoken, well-rounded person, this is a plus!
@get_hoodzpah #gettinbizy
SOCIAL MEDIA
A Guide To The Networks
@get_hoodzpah #gettinbizy
SOCIAL MEDIA | A Guide To The Networks
Twitter !
A network for opinions, discussions about your industry, and pop culture. It’s very much like
highschool. You kind of have to find your niche group. For us it’s design/tech.
Facebook !
This is more for family/friend interactions, but if you keep people apprised of projects you’re working on, or
share links to new posts on your website, it’s a great way to remind your family and friends that you’re a designer
accepting new clients.
@get_hoodzpah #gettinbizy
SOCIAL MEDIA | A Guide To The Networks
Instagram !
The easiest of the networks for us designers! You can post progress shots, finished projects, pics of your team, etc. Great for a behind the scenes look at the design process and for defining the culture behind
you and your brand.
@get_hoodzpah #gettinbizy
SOCIAL MEDIA | A Guide To The Networks
LinkedIn !
For keeping up your professional network in case you need a job. Also now allows people to give you
recommendations and reviews on your work. More of an old school network, but can be helpful nonetheless.
@get_hoodzpah #gettinbizy
SOCIAL MEDIA | A Guide To The Networks
Pinterest !
Another great network for visual creatives. If you post your own work with proper attribution of your name
and your website, this can be a very powerful network and business tool.
@get_hoodzpah #gettinbizy
SOCIAL MEDIA | A Guide To The Networks
80% of pins on Pinterest are re-pins !
So it’s better that you put your work out there with the right link-backs and credit so YOU get the web
traffic and recognition, instead of some random Tumblr feed.
@get_hoodzpah #gettinbizy
SOCIAL MEDIA | A Guide To The Networks
Dribbble !
An invite-only site for designers to bounce ideas and designs off of one another for feedback. It’s a chance to gain street creed from your design peers. Pro: A lot of agencies search here for subcontractors. So bring your A-game. It’s also a great place to hunt for jobs.
@get_hoodzpah #gettinbizy
SOCIAL MEDIA | A Guide To The Networks
@get_hoodzpah #gettinbizy
SOCIAL MEDIA
Tips & Tricks
@get_hoodzpah #gettinbizy
Photos: Use Natural Light
So you don’t have a professional photo studio? So what. Natural light always looks best! Take your work
outside and stage it on a white poster board or aclean wooden table.
SOCIAL MEDIA | Tips & Tricks
@get_hoodzpah #gettinbizy
Photos: Don’t take photos in Instagram
Use VSCO app to help you take better shots, edit them in a more modern way, then post those
photos to your Instagram.
SOCIAL MEDIA | Tips & Tricks
@get_hoodzpah #gettinbizy
Photos: Consider Composition
• Centered subject.
• Off-center subject (rule of thirds).
• Use negative space to create interest.
• Consider sight lines (do the lines on the environment lead to the main subject?).
• Focus. If you’re using your iPhone, make sure you tap to focus before taking the shot.
SOCIAL MEDIA | Tips & Tricks
@get_hoodzpah #gettinbizy
Photos: Use Props
Give context to the work. If you’re sketching out logo options, show the pens and pencils you use.
SOCIAL MEDIA | Tips & Tricks
@get_hoodzpah #gettinbizy
Fake it Till You Make It
Want to get logo work? Do a personal project and createa logo for it. Or redesign a major company. Then share it
across social media. You get what you put out there.
SOCIAL MEDIA | Tips & Tricks
@get_hoodzpah #gettinbizy
Ain’t nobody do it like my clique
You all have talented and connected friends. They’re you’re allies and your avenue to potential clients. Tag
them in posts, give them shout outs when they’re working on cool things. It’s likely they’ll do the same for you when you launch something. Also, it positions you in
the eyes of others. You are who you hang out with.
SOCIAL MEDIA | Tips & Tricks
@get_hoodzpah #gettinbizy
Use hashtags
And use them correctly!Help people discover your work.
SOCIAL MEDIA | Tips & Tricks
@get_hoodzpah #gettinbizy
Embrace the two way conversation
If someone responds to your post, if you have thetime, write them back. Comment on other people’s
posts. You get what you give.
SOCIAL MEDIA | Tips & Tricks
@get_hoodzpah #gettinbizy
It’s not just about friends
Social media is a place for likeminded people, not just friends. Follow people you admire or want to work with.
Start interfacing with them.
SOCIAL MEDIA | Tips & Tricks
@get_hoodzpah #gettinbizy
That being said, be unique!
Don’t just say “love your work!” or “let’s collaborate!”. It’s “social media” not a networking mixer or a fan club.
Play. It. Cool.
SOCIAL MEDIA | Tips & Tricks
@get_hoodzpah #gettinbizy
Start creating a lifestyle and culture behind yourself and your brand.
If you want to get jobs with the apparel industry, start checking in when you’re in the LA Garment district. Start checking in at the Rose Bowl swapmeet. Start checking
in at your favorite stores. Start getting into circles.
SOCIAL MEDIA | Tips & Tricks
@get_hoodzpah #gettinbizy
Beware of the Tumblr feed creep.
Tumblr belongs on tumblr. Don’t turn YOUR social media presence into a tumblr of other people’s work. Post your
work and be authentically you.
SOCIAL MEDIA | Tips & Tricks
@get_hoodzpah #gettinbizy
Don’t try to be someone you’re not.
Be yourself! Create work that’s authentic to you. You’re more likely to get clients you’ll vibe with if you’re honest.
SOCIAL MEDIA | Tips & Tricks
@get_hoodzpah #gettinbizy
Don’t Be a Negative Nancy
There’s a difference between sarcasm and whining. No one likes a whiner. Be positive! Or at least
hilariously cynical.
SOCIAL MEDIA | Tips & Tricks
@get_hoodzpah #gettinbizy
Death to feed replicator bots!
Tailor your posts for each social media venue. On twitter, keep it short and sweet. DON’T just post something on Instagram and push it out to all the
other networks.
SOCIAL MEDIA | Tips & Tricks
@get_hoodzpah #gettinbizy
The Devil is in the Data
Analyze your networks. What content is engaging your users? There are proprietary analytics on
Facebook and Twitter, and there are also analytic 3rd party sites for Instagram (Iconosquare).
SOCIAL MEDIA | Tips & Tricks
@get_hoodzpah #gettinbizy
Google Analytics
Install this on your website to track the most successful ways you’re gaining traffic.
SOCIAL MEDIA | Tips & Tricks
@get_hoodzpah #gettinbizy
Google Plus
You should have this purely for the fact that Google puts priority on the content submitted by Google
Plus users in search engine results.
SOCIAL MEDIA | Tips & Tricks
@get_hoodzpah #gettinbizy
Full Speed Ahead!