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How to Use Pinterest to Get More Website Traffic & Cake Orders

Pinterest is perfect for marketing food businesses in as little as 10 minutes per day. My pinning (and repinning strategy) got me 5 times

website traffic in as little as 6 weeks.

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In this Pinterest Workshop you will learn:

How to create a business Pinterest account How to add ‘Pin it’ button to your website. How to pin from your own website. Add chrome extensions and pin anywhere on the internet! What to pin to your boards (how often and how many pins). How to Optimise pins (3 really important ways to maximise your pin) How many boards to aim for The BEST number of pinning to do daily. (How I do this in less than 10 minutes). How many of your own pins and others peoples pins, to pin! How to test the results (if it is working) And how Pinterest gets you cake orders.

PLUS GET THESE 2 BONUSES! (Valued at $47!)

Step-by-step video training on how to add a ”Pin it” button to your website How to create a long Pinterest pin (with template)+ how to add the long pin to your

website How to add keywords and description to Pinterest pins Step-by-step training on my 10 minutes per day Re-pinning Strategy.

For years I had barely any Pinterest Strategy (only pinning from my website) and was getting about 1000 website sessions per month from Pinterest.

Four (4) months ago I got some great advice from my business mentor and her Pinterest Strategy. I implemented daily pinning and re-pinning of 30 pins a day, doing 50% my own pins and 50% others.

Within 3 weeks my traffic had increased 3 times (from 1K to 3K sessions for the month). And within 6 weeks my traffic had increased 5 times (to 5K sessions for the month).

This is when I had 2 pieces of content go ‘viral’ … with over 104K sessions in the next 2 months. All that traffic turned into email subscribers and some buyers of my products.

That is how I know that this Pinterest strategy works. Plus also the chance of content to go ‘viral’ is very cool.

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Why Pinterest?

It is where your target market are hanging out. It is a social media platform that is also a visual gallery or portfolio of your work and should be part of your online marketing strategy.

Spending 10 minutes per day or an hour per week can reap big rewards for your sweet business in regards to more website traffic, cake inquiries and orders.

What is Pinterest?

All about pin boards (virtual notice board)

You create pin boards

Other people can see your pins

They can like or repin

You can pin your own, repin your own or pins others content to your board

Great for marketing

Works for visual businesses

There are text areas for descriptions

Links back to website

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10 Steps for Pinterest

1. Create business Pinterest account (not a personal one).

o Convert personal account to business o Personal is different (separate) to a business o Whether you are starting a Pinterest account for the first time or converting

your account to a business one the process is easy.

2. Add ‘Pin it’ button to your website.

o Make your website (& images) pinnable for anyone visiting your website.

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3. Add chrome extension and pin anywhere on the web.

By having a Pin it button in your chrome browser, it give you the added functionality to pin from anywhere on the web. For example you are on someone’s website and you want to pin that recipe and they don’t have a Pin it button available, you can pin using the chrome extension.

4. Pin all images from your website to your boards.

Pin and image/photo on your website

Important to fill in alt text

o (alternative text) or the description!

o Give CTA’s (call to actions) on your photos, like ~Pin it!

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5. Create long Pinterest pins.

The loooong Pinterest pins take up a log more of newsfeed (more prime location).

Makes the images more likely to be clicked, liked and repined.

Aiming for 800px wide X 2000px long.

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6. Optimise pins

You want high quality photos (minimum 735 px wide), picture title & description SEO keyword rich (200 characters), add website or logo to photo, give CTA, create long Pinterest pin as well!

7. Aim for 50-70 Pinterest boards.

Optimum number is 50-70 boards total

Holiday and event themed boards are popular

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8. Pin daily 30 pins (minimum).

A pin is when you pin from somewhere on the internet for the first time. A re-pin is when you pin from Pinterest.

30 re-pins & pins daily

50/50 ratio between own re-pins and others pins

Re-pin your most popular

Daily pinning and repining

Pinning at different times of day (use scheduling tool like Tailwind app)

Re-pin strategy – repin your own most popular pins daily (that already has the most repins). There are scheduling tools or apps (like Tailwind & they have a free trial). I also have free video training on how to use the Tailwind app here.

9. Pin different times of the day.

If possible! It can use a scheduling program like Tailwind & they have a free trial). 50% your own and 50% others people pins.

10. Test the results.

Read Pinterest analytics, keep track of how many followers you are getting and measure traffic to website with Google Analytics. Here is how to add GA to your website. (There is a GA training module in Cake Business School.)

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Turning Pinterest Traffic into Sales

Getting people to your website via Pinterest is a great strategy for building your sweet

business.

But now you want that traffic to contact you, get inquiries, and give quotes and book in

orders, correct?

There are 3 steps to turning Pinterest traffic into sales:

1. Content. Create cakes + photos of cakes.

2. Capture. Get their contact details, like name + email address.

3. Convert. Into sales!

#1 Content.

Having (good quality) photo’s is essential ‘content’ in a cake business. This is the product you sell, that you want to sell more of and make money from.

#2 Capture

The #1 rule in online marketing is ‘Get Them On The List’.

To make money online, you need to have a list of people you can email. This is done by asking for their email address via your website. Usually a person will ‘swap’ or give their email address via an ‘Opt In’. An Opt In is when you give something of perceived value to your customer in exchange for their email address.

#3 Convert

Now you convert (your email list) into paying customers.

This is when you share your cakes and sell them. Have a weekly or monthly deal to create orders.

By sending emails (and email newsletters) you can ask ‘’can I give you a free quote?’’ as well as share latest creations, what markets or events you can be found at, what shop stocks your goodies plus regularly stay in contact and keep top of mind!

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Collect Email Addresses (Contact Info) From Website

Over 98% of people who hit your website will navigate away and not contact you – boo!

Now you have successfully gotten traffic from Pinterest to your website you want to collect contact details. Email addresses is the best form of contact.

You collect email addresses by way of an ‘Opt In’. An opt in is where you offer something of value in exchange for an email address. For example ‘’Get a free box of 6 cupcakes (valued at $25) when you enter your name and email address’’. I explain further here about what is an opt in.

Use an email service provider to automatically collect email addresses from your website, like MailChimp or ConvertKit. Don’t overthink this and don’t put it in the too-hard basket. This is completely do-able and easier than you think. There are loads of free video tutorials on the Google on how exactly to do this.

For putting an Opt In on your website you have 2 options. Either do it yourself (DIY) or get someone else to do it. There are no other options.

Email service provider will automatically collect the contact details, automatically deliver the promised incentive (voucher for example) and automatically add to your email subscriber list. All while you are sleeping!

Then you can contact directly and ask if you can help with a free quote. (That can be done manually or automatically).

And you can add to an email newsletter list where you email out your latest creations, your latest blog post, what market or event you will be at next, what shop stocks your goodies, a deal/voucher/discount/sale, what social media platforms you are on, invite to join your Facebook group, sneak peaks, etc.

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Recommended Resources

Available at http://angelfoods.net

Cake Business School: Enrol for just $1

Pricing Workshop: How to price your cakes & sweets with confidence for more profit in 60 days!

Complete Cake Business Startup Kit

Angel Foods Show Podcast: Free MP3 training with interviews

Quick Website Reference Resource List:

Website: WordPress.org

Hosting: Bluehost or Siteground

Domain: GoDaddy or Crazy Domains

Themes: Sparkling or Genesis Framework or StudioPress or Foodie Pro

Security: Sucuri

Email Service Providers: MailChimp or ConvertKit

Video Editing: Camtasia for PC or Mac

Enrol in Cake Business School for step-by-step video training on building a WordPress website in under 60 minutes.

Tailwind app for scheduling Pinterest pins

How to Start a Website & Make Money With It

How to Start a WordPress Website on Bluehost hosting in 3 Easy Steps

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Xx Remember, it’s time to live your sweet business dream!

P.S. Of course, if you have any questions about Pinterest or the Workshop feel

free to private message me on Facebook or email rebekah@angelfoods.net

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In case we haven’t officially ‘met’ yet …

Hi I’m Rebekah (Allan) from Angel Foods – AKA the Cake Business Trainer +

creator of Cake Business School.

I’m a North Qld country gal, now living in Brisbane with hottie boyfriend.

I have worked in a bakery for 10 years, am a qualified Baker + Pastry Cook,

have franchised nationally with a (special) knack for teaching and cakes!

AND THAT’S WHY I CREATED CAKE BUSINESS SCHOOL.

It’s about hanging out with peeps, who are just like you!

I’ve taken everything I’ve learned through 15 years in the food industry

INCLUDING what I learnt in my cake business + franchising and packaged

together in rainbow coloured paper into a training course, which takes just 1

hour per month!

Like this workbook CBS is about IDEAS and actionable steps and sends you on

your way to growing your cake business. And the ‘recipes’ of success aren’t

about the latest cake lace techniques …

They are timeless steps that requires just a bit of training.

Enrol here for just $1 AUD.

Xx Remember, it’s time to live your sweet biz dream!