How to Use Pinterest for Marketing Purposes, Part 3 of 3
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Transcript of How to Use Pinterest for Marketing Purposes, Part 3 of 3
How to Use Pinterest for Marketing Purposes
Part 3 of 3
What You Learned in Part 2• You have learned how to get an account, set
up your profile, and set up a business profile.• You have learned how to pin and upload pins,
edit and delete them.• You have learned how to create and manage
pin boards.• You have also learned how to format your pins,
link using your pins, and about the type of pins you can use to market your business on Pinterest.
What You Will Learn in Part 3• How to set up a pinning strategy• Copyright issues you need to be aware of
when using Pinterest• How to collaborate with others• How to build your audience• Integrated marketing strategies using
Pinterest• How to measure and track your success
Set up a Pinning Strategy• Key Topics• Use Keywords• Photos of your products will be key!!• Use video if you wish• Related content from Amazon and other
trusted sources-don’t forget to put in your affiliate links, but remember, you are not allowed to use url shortening
EternalSpiralBooks.com/pinterest4
Housekeeping Issues on Pinterest• Administration-you can have more than one
person pin on the board and invite others to do so as well
• Artwork-if your site is not that visual, start snapping pictures!
• Etiquette and copyright-always credit sources if possible, or make everything in-house so there is no doubt.
• Do more than self promote-make your boards useful to others interested in your niche
EternalSpiralBooks.com/pinterest5
Collaborating With Others• Group Boards• You can enable permissions on your
boards so others can pin too.• You can have enterprise-wide boards in
your account.• You will receive invitations from others to
join their boards. Do so strategically and helpfully. Focus on your niche only and pin high-quality material.
EternalSpiralBooks.com/pinterest6
Building Your Audience• Use the find friend option
– Facebook– Twitter– Google+ and Gmail– Yahoo!
• Follow pinners posting relevant content• Cross-connect your social media accounts• Add a Follow or Pin it button toyour site or blog
EternalSpiralBooks.com/pinterest7
Marketing Strategies• As a promotional tool• As a traffic driver• As a connection tool with other platforms• Hashtags• Commenting and @responding• Connect to Facebook and Twitter• One pin, several cross-posts• Use tools that allow advance scheduling of
your pins EternalSpiralBooks.com/pinterest8
Copyright Issues to Be Aware Of• Make sure you read the Terms of Service
and do not violate copyright• Cite your source• Pin from original source• Create your own content to be sure of
rights.• Check before repinning• Avoid embed=be clear about ©
EternalSpiralBooks.com/pinterest9
Measure and Track Your Results• Google Analytics
– tagged URLs– Direct traffic
• Cross-posting engagement with Facebook and Twitter
• Re-pins• Re-tweets• Shares and likes on FB• Social networking is all about engagement and
relationship building these days, not just blasting out content
EternalSpiralBooks.com/pinterest10
PinPals to Follow• Reciprocate pins• Note the top right corner of
your account, which will show the most recent messages related to your account, such as pinners who pinned your content or who are following your board now
EternalSpiralBooks.com/pinterest11
Marketing: Pin Consistently• Pin every day for a couple of minutes• Cross-post with Facebook and Twitter• Make your pins useful• Be a real person with interesting pins• Set aside time to follow other pinners• Comment on pins• Link up with friends• Accept board suggestions
EternalSpiralBooks.com/pinterest12
Get help as needed• The help menu is a great
way to find out more without having to hunt everywhere-click the question mark on the lower right of the page
• This site is far more user-friendly than it used to be.
• Pinterest has added new items for business owners
For help, visit: https://help.pinterest.com/en?source=question_mark
Conclusion• Pinterest is a fun and interesting way to interact
with others and market your business• It is highly visual and you can link to specific
URLs to track your marketing goals• New business and analytics tools are being
added all the time.• The demographics show that if you want to
connect with women, this is a great site• Participate and be real and your content will get
re-pinned.EternalSpiralBooks.com/pinterest14
CreditsThank you to Evelyn Trimborn for this presentation, derived from “How to Use Pinterest for Marketing Purposes,” by Jeff Hamilton, Evelyn Trimborn and Martin Warner, from Eternal Spiral Bookshttp://EternalSpiralBooks.com/pinterest