How to use My easyFairs€¦ · My easyFairs A guide for exhibitors Page 14 How to use the Social...

How to use My easyFairs

A guide for exhibitors

My easyFairs A guide for exhibitors

Contents

Introduction ............................................................................................................................................. 3

How to log in ........................................................................................................................................... 4

How to enter your stand name and upload a logo ................................................................................. 5

How to enter your company details and a stand description ................................................................. 7

How to manage the content shown in your stand catalogue ................................................................. 8

How to create new products or documents ......................................................................................... 10

How to edit existing content ................................................................................................................. 13

How to use the Social Media Share Tool ............................................................................................... 14

How to invite visitors, check on registrations and contact registered visitors ..................................... 15

How to register your stand personnel .................................................................................................. 19

How to manage your entries in the easyFairs Product Directory ......................................................... 21

How to use the QR code ........................................................................................................................ 24


Introduction

This guide introduces you to the main features of My easyFairs, the online self-service tool

that helps you optimise your participation in easyFairs shows. You will find answers to most

of your “how to?” questions in the guide, but if you need further assistance, please do not

hesitate to get in touch with your easyFairs representative.


How to log in

In the welcome email from easyFairs, you are provided with a link to access My easyFairs.

When you click on this link, you are immediately redirected to a landing page where you can

set your own personal password:

Enter a password of your choosing (twice) and click SUBMIT.

Then, the next time you want to log in to My easyFairs, just go to www.easyfairs.com and

click on the My easyFairs icon at the top of the page.

Here, enter your username – the email address you provided to easyFairs – and the

password that you chose upon first use.

http://www.easyfairs.com/


How to enter your stand name and upload a logo

Once you’ve entered your login and password, you’ll arrive directly at your own My

easyFairs – specifically, in the My catalogue interface.

Here you’ll find the My shows area which lists all the shows where you are exhibiting.

To manage the content associated with your stand(s) for a given show, click on the

hyperlinked logo, show name, or the more button.

Whichever way you choose, they all take you to the screen that allows you to enter a

unique company name for each easyFairs show. If you have more than one stand at the same

show, you can give them different names this way.

The stand name can be entered or edited right in the field that appears in the popup

window. There is an auto-save when you make changes (if the floppy disc is green, your

changes have been saved).

From here, you can get to the screen that allow you to add stand description(s) and logo(s),

by clicking Manage the description and logo for this stand.


In this popup you can upload a logo image. Just click on Logo.

Then, on the File Upload popup, click browse files to find the image on your computer,

click upload and then click Finish. Voila!

The file formats allowed and size restrictions (5Mb) are clearly indicated.


How to enter your company details and a stand description

In the section Manage the description and logo for this stand, you can also enter

company details such as your postal address, website URL, a contact e-mail and a description

of your company.

We strongly recommend that you provide a description in English, as well as any other

languages that you wish to include (available languages for the show are listed at the

bottom).

This is to make your information easily findable in visitor searches.


How to manage the content shown in your stand catalogue

To feature (and boost) products, add press releases, and promote product news items

through your easyFairs website presence, click on Manage the catalogue for this stand.

In this section you can select and/or enter the products to be promoted in the online

catalogue for this stand (last column).

There is no limit – you can associate all the products in your list with this stand! But if you

exhibit often or at several shows, you can build up quite a long list over time, and it may be

that not all your products should be associated with this particular show.

With the Online365 Pack, you can also select which product should be “boosted” to appear

in the product showcase at the top of the online show catalogue (second column).

With the Online365 Pack, you can select which product should appear in the Innovation

Gallery of the show (first column).

Use the check boxes on the right to make your selection and then click SAVE.


Here you can also add products, press releases or product news items to the catalogue for

this stand by clicking on the plus (+) button (see more info in the next section)


How to create new products or documents

You can create new products or documents from a specific show catalogue by clicking on

the Plus (+) icon… or by scrolling down to My catalogue > All products and click on

the Plus (+) icon.


Adding a product is similar to entering the stand description.

For each product or document, you can enter:

- a name,

- a description

- a website link,

- a picture

- a video file

in English and several other languages,

Add as many products as you like, and be thorough in your entries!


Additionally, you can select a category and enter a brand for each product you created. If

you do so, your products will be listed in the easyFairs Product Directory and in the online

Show Product Catalogue.

Because our multi-show, multi-industry, multi-country product search engine is

now available on the easyFairs website, it really pays to be meticulous when writing product

descriptions so that they’re correctly returned in product search results.

Listing product descriptions and in both your local language and in English further increases

your chances of being found!

To add a picture for your product, scroll down to the file icon under File: You’ll get the File

Upload popup again.

The file formats allowed and size restrictions (5MB) are clearly indicated:

Browse to find the image file on your computer, click upload and then click Finish.

Adding press releases and product news items is done in exactly the same way!


How to edit existing content

If you need to update existing content, go to the My catalogue section and point your

mouse at the item you want to change. This makes the edit options appear. Click on the

little yellow pencil icon to begin editing your product, press release or product news item.

You can also delete items here by clicking on the red cross.

You can change the order of the products by clicking on the black arrows to move them up

or down the list. Please note that the very same order will be reflected on the catalogue

specific to a stand.


How to use the Social Media Share Tool

A Social Media Share Tool is now available on My easyFairs. This feature is really easy to use

and enables you to share your online stand information across the Social Media.

Simply click on the social network where you want to share your information. For instance,

you can share your stand on Facebook:


How to invite visitors, check on registrations and contact registered

visitors

My easyFairs also helps you get

the most out of your

participation by enabling you to:

Invite visitors and contact

those who register in

response to your invitation

View post-show data (Show / No Show)

Search registered visitors

View a chart showing the registration trend over time

Filter on registration state

(registered, visited, pending

confirmation)

Here’s how it works: a couple of months before the show, My easyFairs will display a link

above your stand code with the text Contact your pre-registered visitors / Register

your staff.

Clicking on this link takes you to the Registrations portal (N200), which opens a new view

with two tabs at the top of the box: Registrations and Exhibitor personnel:


Your personal registration link appears in the Registrations area. Use this personal

registration link whenever you invite your contacts to an easyFairs show; that way, if they

use it to register, you’ll be able to track their status later.

You can copy the link with one click

using the button to the right of the

link, as shown:

In the Registrations area you’ll find 4 tabs:

Registrants

Registration Trend

Action Codes Report, and

Show / No Show.

Click on the Registrants tab to view,

search and download all the

Registrants (registered visitors) that

have used your personal registration

link or invitation code.


The Registration

trend tab shows a

bar chart depicting

the number of

registrations over

time.

You can view one

month at a time or

Zoom out to see

all the registrations for the year.

This will help you

see, for example,

which ones of your

promotional

activities were

most effective.

Click on the Action codes report tab to see the total registrations separated by the code

type: either URL or invitation.


The final tab in

this section is

the Show / No

show view.

After an event,

you’ll see a pie

chart showing

the proportion

of Registrants who came to

the show, which

allows you to

track the

effectiveness of

your

promotional

activity.


How to register your stand personnel

In the Registrations portal, click on Exhibitor personnel to register your employees or

colleagues to the event. You can come back later and change the details at any time.

If you are looking for someone you’ve already registered, you can enter a name or part of a

name in the Search name box and the list will be automatically filtered on those letters.

You can enter people one-by-one by clicking the Add person button and entering the data

for each person individually, or you can upload a bunch at the same time using a template

that’s available by clicking the Import Stand personnel button.


Here’s how to register employees/colleagues one at a time: Click ADD NEW.

In the next

screen,

just type in

the details.

If you have several names to register, you can do this quickly by uploading a completed

template.

Get the template by clicking on the

Import stand personnel button

(next to the Add person button, see

previous page). This is where you can

also upload the template again for

populating the stand personnel list.

To leave the Registrations portal, simply click on the X in the

top right hand corner of the screen.


How to manage your entries in the easyFairs Product Directory

In the easyFairs Product Directory entry in My easyFairs, you can manage your company

information. This will be displayed in the online Directory.

You can enter your company details (address, website and contact email), your company

description and a logo.

By default, the information is exactly what you entered for your last booked stand.


How to select the products that will be listed in the Directory

You can select which products you would like to be listed in the Directory from your

general product catalogue.

By default, all of your products are selected.

How to change the category of your product

Simply edit the product and select the correct category. You can only select one category

per product.


How to add brand name(s) to your product,

This will help with searches in the Product Directory.


How to use the QR code

On the homepage of your My easyFairs, and more precisely in the additional items in your

stand name, you click on Print all QR Codes

Then, you will be redirected in a page where all the QR Codes corresponding to each of

your products have been created.

You can print all your QR Codes and stick them on the good products on your stand.

You also have the opportunity to download the QR Code picture by cancelling the

print, clicking right on the picture and save it. This will allow you to resize yourself the

picture as you want.

By scanning it, the visitor will have more information and you can generate leads.

Watch this video to discover all the advantages of the QR Codes:

http://www.youtube.com/watch?v=vdcTxGEnhKU

http://www.youtube.com/watch?v=vdcTxGEnhKU


Thank you for using My easyFairs!

If you encounter any problems with My easyFairs, or if you have questions that we didn’t

cover here, please don’t hesitate to contact your easyFairs representative!

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