How to Use Local Search to Maximize Your Business
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Bernard May President Ryan Fish Director of Signature Accounts Adam de Jong Marketing Manager
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Transcript of How to Use Local Search to Maximize Your Business
Bernard MayPresident
Ryan FishDirector of Signature Accounts
Adam de JongMarketing Manager
AgendaStrategic importance of your local listingLocal Search vs. SEOHow to get found by local customersLocal Search UltimateCase studiesAction planQ&A
Importance of local listings
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Pew Research Center: 28% of American Adults Use Mobile and Social Location-Based Services, September 6, 2011
4 Billion
local searches
on Google per month
61% of
local searches
result in purchase
55%Of mobile
users search for local
products & services
90% of
mobile local prospects take action within 24
hours
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BIA Kelsey: Consumers Trust Real Friends and Virtual Strangers the Most, 2011
Local Search vs. Traditional SEO
Get found by local customers
Google Places optimizationKeyword selectionKeyword placementCategory selectionImage optimizationCoupons VideoPhysical addressManually owner-verified Place page Proper category associations
Top local ranking factorsMatching Places phone number, location to websiteUse local number on site, not toll free numberPositive reviews on Places page and around the webPage authority of websiteInbound links to siteVolume of traditional structured citations
Distribution to Major Online Directories
Positive reviews
Mobile optimized website
Video optimization
Social Media Integration
Our Local Search Services
Local Search UltimatePress ReleaseArticle SyndicationSubmission to verified directoriesProfiles and bookmark linksGeo Sitemap and KML filesGeo Meta TaggingGoogle Place linksCitation linksVideoMobileSocial Media
Case studies
ShleppersDominates for “Movers NYC”
•50,000+ local impressions in 2011 •5,000+ local actions taken in 2011
Taylor Reporting ServicesDominates for
“court reporters Florida”
•4,700+ local impressions in 2011 •500+ local actions taken in 2011
Your Action Plan
Your action planCheck your local listingCreate a Google Places pageOptimize your website for mobile searchGet a Free Local Search Audit!
Conclusion
Q & A
