How to Use LinkedIn for Marketing Your Business
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Cnfidential `````` What You Need To Know To Successfully Market Yourself on LinkedIn Natascha Thomson CEO, Marke8ngXLerator.com @NaThomson
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Transcript of How to Use LinkedIn for Marketing Your Business
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`````` WhatYouNeedToKnowTo SuccessfullyMarketYourselfonLinkedIn
NataschaThomson CEO,Marke8ngXLerator.com @NaThomson
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AGENDA• LinkedInDemographics&
FutureVision• IsLinkedInforB2Cor
B2B?• OverviewLinkedIn
Productsü YourProfileü YourCompanyPageü Ads/Retarge8ngü InMails
• Metrics
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Global
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Techcrunch,2016
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B2Bvs.B2C
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Source:OurDigitalCoach.
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YourLinkedInProfile
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ProfileOpImizaIonTips
1. Professional, right-sized, picture 2. Authentic summary 3. Tell a story of growth with your work experience 4. Add visual content & URLs 5. Update your profile settings periodically
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LinkedInGrowthTacIcs
1. Invite & accept the right connections 2. Give and ask for recommendations 3. Post status updates 4. Join relevant groups 5. Engage with your audience
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LiveDemo
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YourLinkedInCompanyPage
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HowtosetupaLinkedInCompanyPage
28h^ps://business.linkedin.com/marke8ng-solu8ons/company-pages/get-started
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B2CCompanyPage
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B2BCompanyPage
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Metrics: LinkedIn Pages
1. Follower growth rate (%) 2. Likes / Shares / Comments 3. Conversion Rates
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Products
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hMps://mobile.linkedin.com
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PaidMediaakaAds&Promos
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LinkedIn:Ownedvs.Earnedvs.Paid
• Owned– LinkedInProfile– LinkedInCompanyPage– StatusUpdates– Originalcontent
• Earned– EngagementinLinkedIn
Groups– Engagementwithothers’
updates(like,share)– Commentsonblogposts
• Paid– PromotedPosts– Ads
Source:SmartInsights.com
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TipsforInMails
• KeepItBrief• EmphasizeCommonGround• LeadwithTHEM,notyou• ReadTheirProfile• Makeithighlypersonalized• Takeaninterest• Showthevalue
48Source:Hubspot
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Impact:HowdoYougetYourmessagetoYouraudience?Createacampaignstrategy,includingobjec8ves&metrics:n Sharerelevantcontentn Engagetheaudiencen EntertainandDelightn Calls-To-Ac8on(CTA)n Convertn Createloyaltyloop(content&sharing)
Sharerelevantcontentwiththerightaudienceattheright8me.
The 3 Marketing Pillars
BrandYouProfile/Page CommunicateYourValue Reach/EngageYourAudience
Portray:Whoareyou/yourcompany?n Iden8tyn Promise/Differen8ator
Createandmaintainconsistentlookandfeel;berecognizable.
Convince:WhydoesitmaMer?n Clearunderstandingoftargetaudienceandneeds
n UniqueSellingPointn Differen8atorsn Products&Services
Createrelevantcontentinformatsthatyouraudiencelikestoconsume.
Awareness, Engagement, Conversion 50
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NataschaThomsonCEO,MarkeIngXLeratorNaThomson@Marke8ngXLerator.comMarke8ngXLerator.com@NaThomson
Over15yearsofmarkeIngexperienceinGlobal2000andstartupcompanies.CustomersincludeSAP,EMC,Polycom,SLAP,BAHREC,andLookingGlassCyberSolu8ons.
