How To Use Linked In When Your Compliance Department Says No
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How To Use LinkedIn When Your Compliance Department Says No Kristen Luke Wealth Management Marketing
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Tips for using LinkedIn when your compliance department restricts usage.
Transcript of How To Use Linked In When Your Compliance Department Says No
How To Use LinkedIn When Your Compliance Department
Says No
Kristen LukeWealth Management Marketing
What Is LinkedIn?
Source: http://press.linkedin.com/about, January 14, 2010
Business oriented social networking site
Over 55 million members in over 200 countries and territories
Executives from all Fortune 500 companies are members
Demographics
Source: http://www.quantcast.com/linkedin.com, January 14, 2010
35 years of age+77%
69%
80%
Household Income $60,000+
College or Post Graduate Degrees
Find target market and centers of influence
Research information about prospective clients
Facilitate introductions and referrals
Stay top-of-mind with your network
Promote yourself and your business
Why Use LinkedIn?
The Problem
Some Compliance Departments
Restrict Usage!
Source: http://press.linkedin.com/about, January 14, 2010
Build Your Network
Join Groups
Research Prospects, Centers of Influence & Companies
Explore Network
Four Solutions
Expand your network by importing contacts
Continue adding all new contacts to your network
Install an Outlook toolbar which will notify you when an email contact is on LinkedIn
#1 Build Your Network
Recommended Outlook Toolbars:
LinkedIn Outlook Toolbar
Xobni Outlook Plugin
#1 Build Your Network
Join groups that fit target market or COIs
Search by profession, geographic area, associations & interests
Groups Can:
Expand your network
Provide direct access to individuals outside of your LinkedIn reach
# 2 Join Groups
#3 Research People
LinkedIn provides a wealth of information about prospects, centers of influence & companies
A larger network will increase the likelihood of being able to see a profile
Research People
Work Experience
Education
Honors & Awards
Interests
Associations
Research Companies
Allows you to focus your referral efforts
Look through your contacts’ connections to see who you would like to meet
Make informed decisions based on who has the ability to make quality referrals and introductions
Create an appropriate marketing strategy with the given information
#4 Explore Network
Explore Network
Discover who your contacts know
Ask for introductions or referrals
Compliance Resources
New tools available that archive and monitor social networking sites
Companion Guidewww.Socialware.com
Finally…
Always consult with your compliance department before implementing any marketing strategy
FINRA Regulatory Notice 10-06: Guidance on Blogs and Social Networking Web Siteshttp://www.finra.org/Industry/Regulation/Notices/2010/P120760
Thank You
www.WealthManagementMarketing.net
blog: blog.wealthmanagementmarketing.net
