How to Use Gartner Database

Wei XIA

Research Librarian, Information Systems

Li Ka Shing Library

Singapore Management University

What is Gartner

• Gartner researches, analyzes and interprets the business of IT within the context of individual industries and IT roles. This database provides access to analysis and reports on technology intelligence, market analysis and issues in IT topics.

What is available

• Highlighted research– Hype Cycle Reports– Magic Quadrants and Marketscopes Reports

• Other research

Hype Cycle Reports

When to use?• Hype Cycle reports provide a graphic representation of the

maturity and adoption of technologies and applications, and how they are potentially relevant to solving real business problems and exploiting new opportunities. They you insights on the promise of an emerging technology within the context of their industry and individual appetite for risk.

• You can decide whether you want make an early move, take moderate approach or wait for further maturation based on cost/benefit/risk analysis.

How to access?• You are able to access a list of Hype Cycle reports from Gartner

homepage.

Hype Cycle Reports

Magic Quadrants andMarketscopes Reports

When to use?• Magic Quadrants and Marketscopes reports give you a wide-angle

view of the relative positions of competing players in the major technology markets. The reports apply a uniform set of evaluation criteria to position the market players over the long haul.

• Use those reports as a first step to understanding the technology providers to consider for a specific investment opportunity.

• Keep in mind that focusing on the leaders' quadrant isn't always the best course of action. There are good reasons to consider market challengers. And a niche player may support your needs better than a market leader. It all depends on how the provider aligns with your business goals.

How to access?• You are able to access a list of Magic Quadrants and Marketscopes

reports from Gartner homepage.

Magic Quadrants andMarketscopes Reports

Other Research - 1

Vendor Rating: Tracking and Monitoring Vendor Performance• Gartner Vendor Ratings assess all the different aspects of a technology

provider, such as its strategy, organization, products, technology, marketing, financials and support. You can use Vendor Ratings to understand how a provider’s offering aligns with your business strategy, and to help assess the health of your own strategic provider portfolio. Vendor Ratings also reveal solution gaps among providers, and markets that could be ripe for investment opportunity.

Market Forecasts: Where are Markets Headed?• If you want to understand the market opportunity for IT products and

services, differentiate which market opportunities are emerging, maturing or declining, or base your business plans and strategies on fact, you can use this analysis as checks against industries' internal forecasts in the telecom, IT services, software, hardware and semiconductor industries.

Other Research - 2

Market Share: How is Revenue Allocated Across a Market’s Leading Technology Providers?• If you want to understand where and how you can take advantage of shifts in

market share, identify markets where providers have opportunity to take additional market share, or understand how leading providers are competing for market share, you can use Gartner Market Share analysis to find how share is allocated among 400 technology providers in 37 key markets.

Others• You can also find resources on Best Practice, Market Analysis, Case Studies,

Key Issues, SWOT Analysis, Critical Capabilities, Took Kits, Data&Practice, and News.

How to Access?• Use the search box on the top right corner of Gartner homepage and then filter

the results by content type. or• Click the link The Latest Gartner Research in the middle of Gartner homepage.

What to look for?

Your research topic decides the types of information you are looking for. Explore your research topic and discover different aspects of the research topic.

If Social Software at Workplace is your topic, you may want to find answers to those questions:

• What is available on the market for use? How are social software implemented? - To answer this question you may need Market Analysis, Key Issues, and Case Studies.

• What is the implementation strategy, guidelines, and best practice? - To answer this one you need Best Practice, Success Stories, Case Studies and Critical Capabilities.

• Who provides the technology services? - MarketScope/Magic Quadrant reports and Vendor Ratings can help you on this question.

• What is the potential of social software at workplace? - You can consider Forecast information.

How to search – step 1

Start Search• Go to the library homepage and click Databases link. Type in

Gartner and click Enter.• You can start search easily by using the search box on the top left

corner of Gartner homepage. For example search Social Software in Gartner.

How to search – step 1

How to search - step 2

Filter Search Results by Content Type

Here are filtered results relevant to this research questions:• Hype Cycle reports: Hype Cycle for Social Software 2010, Hype Cycle for the High-

Performance Workplace 2010, Hype Cycle for Business Use of Social Technologies 2010

• Magic Quadrant/MarketScope reports: Magic Quadrant for Social Software in the Workplace, Magic Quadrant for Externally Facing Social Software

• Best Practice: Dealing With 'Stay-Behinds:' How to Encourage Social Software Usage in Conservative Organizations, Avoid Five Critical Failures in Social Media Projects, How to Win Arguments About the Security of Social Software, Why Your Enterprise Needs a Corporate Blogging Policy?

• Key Issues: Key Issues for Social Software and Collaboration 2010, Key Issues for the High-Performance Workplace 2009

• Case Studies: The Business Impact of Social Computing: Real-World Examples of Collaboration in Employee Networks, Case Study: Swiss Re Optimizes the Value of Social Business Collaboration Software, Case Study: Evolving Employee Social Networks to Support Strategic Communities at Deloitte

• Forecasts: Future Worker 2015: Extreme Individualization• Market Analysis: Report Highlight for Market Trends: Convergence Restructuring the

Enterprise Social Software Market, Worldwide 2010

How to search - step 2

Click > or >> to have more content type options

How to search – step 3

Filter Search Results by Other Options• You can also filter the results by Industry,

Topic Area,  and Region etc. For example you are able to look for information on software used in Education, Government, or even Energy industries. You can narrow down the research on a particular region or country by using the region filter.

How to search – step 3

What is next?

• Before analyzing the research materials you find from Gartner and writing up your paper you can also explore other resources the library has. For example you can use PYXIS+ to look for some books and scholar articles from academic journals, as well as some other databases.

• Finally happy writing!

Stay tuned

Alerts

To set up a custom alert follow the following steps:• Enter a keyword and name and click Create Alert to preview your expected results. • You can then add a filter to refine your results, modify the keyword and name if

necessary, or update your email delivery preferences. Click Save Alert once your Alert is final.

• When you receive confirmation that your Alert is saved, you can add an RSS subscription by clicking on the RSS link under the Alert in the Manage Alerts section.

Blogs• To hear, learn and share with Gartner analysts check out Gartner Blog Network.

You can also RSS Feed the latest discussions on Gartner blog network.

Webinars• Learn about today's critical IT initiatives and engage directly with a Gartner

Analyst, who can give tactical advice that can impact your top initiatives. Click here to find a list of webinars. Registration is needed.

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