How to Use Craigslist and Classified Ads

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How to use Craigslist and classifieds

Host: Shannon ShimabukuroMarket Leader Trainer


Agenda• Top Classified Sites• How Consumers Find You• Posting Tips to Be Awesome• Bonus: Hidden Lead Bait • Q and A: Live Chat


Most popular classified sites


Over 50 BILLION page views per month60 MILLION users in US per month

10th place overall in the United States


HOW CONSUMERS FIND YOU


Craigslist


Ads- Real Estate for Sale

“New” Craigslist Rules


These don’t work…

• Post in all 3 sections!

Be Awesome tip #1

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=cU9PxJSXX2_0cM&tbnid=jOd3i4_vaRcclM:&ved=0CAUQjRw&url=http://dgeneralist.blogspot.com/2014/04/how-i-met-your-step-mother.html&ei=hV5tU6r9LMPjoAS_54CwBw&bvm=bv.66330100,d.cGU&psig=AFQjCNFc06VmbQPSuWY7IVQaz81QOzw0dg&ust=1399762823644303

Links are active in the “Events” section!

Be Awesome Tip #2

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=MC5VMxjYtWPJpM&tbnid=ZIJMzj9KgweVAM:&ved=0CAUQjRw&url=http://alphaattitudedating.com/5-lessons-learned-barney-stinson/&ei=NF5tU4rQGcmEogTI7oLYDQ&bvm=bv.66330100,d.cGU&psig=AFQjCNGL01OI3BvWxQfj0il8mmAzuqypcw&ust=1399762865067749

Use Craigslist to get on Google!

That’s right--Page 1!!!!

Be Awesome tip #3

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=gytztTNFVu2UNM&tbnid=hkSfr1hk9rq2NM:&ved=0CAUQjRw&url=http://quoteko.com/barney-wait-for-stinson-jokeroo.html&ei=011tU8qKN9LgoAT5rYHgCw&bvm=bv.66330100,d.cGU&psig=AFQjCNHDeWZqZgnDtl7GrVfi9o9fdAuGIA&ust=1399762743211854


• Classifieds are for me if… I have TIME; I need leads NOW; short-term is okay

• #1 Classifieds site is Craigslist (15 Billion page views monthly!)• “New” Craigslist rules: Focus on 1 property only• 3 ways to be awesome:

1. Post in 3 sections: “For Sale”; “Gigs” (as an Event); “Services”2. Event posts can contain live links3. Use Craigslist to get on Google

Recap

Classifieds


Posting on Craigslist 101


1. Create an account

Before you post:


AD HEADLINE

1. Create an account2. Have some good ad headlines in your back pocket

Before you post:


Anything that makes your target buyer CLICK!

Tip #1: Don’t look desperate: “GOING FAST FAST FAST!!!!” Tip #2: Do appeal to your target buyer: “A Master Chef kitchen…”Tip #3: Appeal to vanity: “Have a [yard ]you can be proud of…”Tip #4: Imply exisiting consensus: “Who else wants…”Tip #5: Have your cake and eat it too: “Now you can retreat to Napa every night with this home built for wine drinkers!

What is a good ad headline?


Your Turn!What are examples of great ad headlines?


1. Create an account2. Have some good ad headlines in your back pocket

1. Fill out the survey and download all the suggestions after the class on learn.marketleader.com

Before you post:


1. Create an account2. Have some good ad headlines in your back pocket3. Open up your Market Leader Craigslist posting tool

Before you post:


Post on Craigslist 101: Post to classifieds


Housing Offered


Real Estate – by broker


NEW: Review Guidelines


Narrow your area


Edit the body and change these 2 sentences:


Map location


Add images (up to 24!)


Publish!


Final Ad!


View Stats


Want to know a secret?


Final Ad!


Property Page with BAIT!


Your Turn!What are some places you could use this

“bait” link?


• Before you post:– Create an account– Have sample ad headlines handy– Open your Market Leader Craigslist posting tool

• Posting tips:– Include contact info in top screen– Change the 2 “offending sentences”

• “Learn more about this property and see more photos by visiting our site.“• “Simply copy and paste the link below into your address bar”

• Bait Link:– Think of other blogs, websites, etc you could use the “bait link”

Recap

Classifieds


EBAY CLASSIFIEDS


Fun Facts:Renamed from “Kijiji” in 2010

#1 Classified site in Canada11 Million unique visitors monthly worldwide

1 Billion page views monthly


eBay Classifieds: A better user experience


Listing Results


Post to social media


• Before you post:– Create an account– Consider linking to your Facebook account to display your profile photo

• Posting tips:– Use catchy and creative ad headlines– CAN use the description from your ML posting tool, but you must edit it to

remove the HTML– Use high-quality photos

Recap

Classifieds


eBay Classifieds• Ads are active for 60 days and not

eligible to be reposted until right before it expires.

• Can post up to 25 unique ads/day– (different homes)

• Links are not “clickable”• No HTML allowed

Craigslist• Ads are active for 7*-45 days• Can renew a post after 48 hours

(to bring to top)• Can repost after expires• Links are not clickable

Posting Rules for Craigslist and eBay

* Atlanta, Austin, Boston, Chicago, Dallas, Denver, Houston, LA, NYC, Orange Co, Philadelphia,Phoenix, Portland, Sacramento, San Diego, Seattle, SF Bay, South FL, and Washington DC

User-friendly Consumer traffic Ease of re-posting? Ease of posting

multiple ads? Live links Social media

integration

• eBay Classifieds! (Better layout and search experience)• Craigslist• Craigslist• eBay Classifieds

• Craigslist (allows this only in the events section)• eBay Classifieds

Who wins?


• Get Listings (or permission to market other’s listings)• Create accounts on Craigslist and eBay Classifieds• Keep monitoring Craigslist for more changes• Post regularly• Fill out the post class survey

Homework


• Improve your website’s Google ranking• Get calls directly from your website• Create compelling custom pages

Don’t miss Pam Martin!!

Wednesday, 5/21 at 10:00am Pacific, 1:00pm Eastern

To Register: Learn.MarketLeader.com

http://www.learn.marketleader.com/


Want More?• Class Notes: Fill out post-class survey• Customer Support: 1-877-450-0088• Visit Learn.MarketLeader.com:

– Power Hour Recordings & Handouts– Short Tutorials


How to use Craigslist and classified ads!Market Leader Power Hour

Thank you for joining us!

How to Use Craigslist and Classified Ads

Real Estate

Transcript of How to Use Craigslist and Classified Ads