#growthmarketingconf

CONTENT FORGROWTH

HOW TO USE

@SUJANPATELI’m the founder of

Web Profits, a growth

marketing agency & managing

partner at Sujitsu Ventures,

SaaS tools for sales &

marketers

In 2016 I created300+ articles

10+ 30k word guides

50+ videos

1 ebook

30+ podcast interviews

In 2016 my content drove8.5 million pageviews

2630 backlinks

377 consulting leads

7892 trial to my SaaS businesses

30+ speaking gigs

1 book deal with the largest publisher

Content Strategist6 5 K / Y E A R

My Content Marketing Team

Researcher/Editor5 5 K / Y E A R

Copy & Paster2 0 K / Y E A R

Advertising1 8 K / Y E A R

Outsourced Design/Dev4 0 K / Y E A R

Content Promoter4 0 K / Y E A R

Your Typical Funnel

Top of the Funnel (ToFu)

Middle of Funnel (MoFu)

Bottom of Funnel (BoFu)

Customer Advocacy

Your Funnel With Content Marketing

Top of the Funnel (ToFu)

Middle of Funnel (MoFu)

Bottom of Funnel (BoFu)

Customer Advocacy

"STOP CREATINGMEDIOCRE CONTENT

AND START CREATINGEPIC CONTENT"

- The Internet

EPIC CONTENTHelps You Build a Loyal Audience

Move Mountains and Slays Dragons

ContentMarketingTactics11

Create Epic Content 01

1.5 million visitors in 23 months

ContentCircles02

Epic Content +Content Circles03

Use your best content& epic content tonurture & onboardnew customers04

Survey your customersor audience about theirtop problems & createan ebook about solution05

Repurpose your bestcontent intowebinars, videos,microsites & ebooks06

Repurpose yourbest content intoa book & send itto your customers07

Epic Content+ Cold Emails08

Guest Post + SEO1. Make a list of top 50 sites in your industry

based twitter following, Domain Authority &

backlinks

2. Use SEMrush to research what keywords they

rank for

3. Write Guest post based on related keyword +

topic that benefits your business

09

Teach your sales &customer supportteam to send leads &customers helpfulcontent from the blog10

11

Content is Growth's best friend

Thank you!