How to use Blogs, Youtube and Slideshare for Marketing your Business

B2B Content Marketing

What Why How

Content Marketing Strategy

WHY?

Content Marketing Strategy

WHYNOT ?

Importance of Content

• You / your-company / your-product-service, whether you want it or not, are being googled, are you making it to the results?

• Your user/customer/client/buyer is becoming more and more intelligent and with knowledge at his fingertips, he’s becoming more powerful each day

Why be interesting?

Why be interesting?

• Once the reader finds you, are you making any efforts to retain him on your site for some time?

• Are you making an effort that the visitor returns to your site?

• Are you making sure that the reader gets interested in your product/company/service through your content?

• And most importantly, are you making sure by reading your content, is the reader getting interested to give you some business?

How to use ?

The Wor(l)d

BLOGGING

What are the various kinds of blog

1. Corporate blog http://ge.geglobalresearch.com/blog/

2. Niche blog http://www.copyblogger.com/

3. Personal blog

Which type of blog should you have?

http://ge.geglobalresearch.com/blog/

http://www.copyblogger.com/

Marketing via Blog

B2B Blogging Best Practices

1. Think like a Vertically Integrated Publisher2. Focus on Non-Branded Keyword Content 3. Ask Your Readers What They Want 4. Make Sure Your Blog Is Clearly Connected to

Your Website

To get more visitors…

1. Make Your Blog Title Interesting and Compulsive

2. Make Your Content Easy to Read3. Make Your Content Search Engine Optimized

(SEO) [title, h2 tags etc.]4. Encourage Interaction, keep users engaged5. Include Social Sharing Buttons6. Link to Other Relevant Blogs

Ways to market your blog

1. Leverage Employees and Customers2. Include Your Blog in Traditional

Communications 3. Write Guest Blog Posts4. Get Active in Online Communities5. Mention Media and Influencers

Ways to market your blog (contd..)

6. Investigate Content Networks7. Invite Guest Contributors 8. Hold a Contest9. Mix Up Content 10. Submit your blog to directories

Addons for blog

1. Subscribe by Email2. Category List3. Most Popular Posts4. Recent Blog Posts

Addons for blog (contd..)

5. Search Box 6. Social Media Connection Options7. Calls-to-Action8. Social share buttons for each post:

Let your readers do the talking, a happy reader always does that

Addons for blog (example)

Corporate Blogging Strategy – How to keep it going?

Generate content ideas from various sources• From your routine work, like instances in office• Read a lot of other relevant blogs – DO NOT Copy• Most important source: Keyword Research Tools

like Google Adwords, Niche Finder etc. • From your own blog : from comments & use tools

like Tynt• LinkedIn questions / Quora• From Twitter• On your own – the best source !

Blogging Examples (Starbucks)

• Goals: New product development, engagement

Blogging and Business Leads

Blog Frequency & Business Leads

Case study: Marketing via

Blendtec’s Will It Blend: A Case Study


Blendtec’s Will It Blend : In Numbers• Blendtec Youtube channel• Total video views : 148,978,809 (148 Million)• Subscribers: 354,342• Blended: iPod, iPhone, iPad, Notebooks,

Vuvuzela, Golf Balls and whatever you can imagine, including Diamonds


Blendtec’s Will It Blend: SALES ?

• 186 Videos later, Blendtec sales are up by a

staggering 700%• Within five days of posting their videos on

YouTube and on their own website, the videos had garnered 6 millions YouTube views


More Numbers

• Salesforce : 1,736,548 views• Dell : 7,320,273 views• Starbucks : 5,952,872 views• Google Apps : 5,807,959 views

Case study: Marketing via Various companies, various reasons

• For marketing/advertising products & services– Eg: Blendtec, Google, Dell, Salesforce etc.

• For showcasing company strength– Eg: MS&L Group

• For acquiring talent– Eg: Mindvalley

• For managing reputation– Eg: Dominos

• For engaging users through interactive videos– Eg: Check video on next screen

Marketing via A POSSIBLE APPROACH

Explore: Examples & Case Studies

Brainstorm: Campaign Ideas

Align: With Objectives & With Brand

Experiment: With Different Approaches & Different Tools

Great products + Weak branding = Weak sales

Optimizing videos on

Marketing via

Why Slideshare?• Remember the numbers: 25 million users and

rising. 75 million views a month• Free addition to Linkedin profiles – potentially

accessing another 65 million people and Facebook profiles – potential 500 million people

• Slideshare is a VERY HIGH traffic, active site

The Approach

1. Optimize Your Slides2. Get Creative with Content3. The Company Slide4. Social Media Connections5. Widget Your Slides

The Approach (contd.)

6.Social Media Posting7.Start a Group8.Promote through PR9.Add Some Audio [Slidecast]10. Latest feature: Zipcast [Live Webinar]

Call to Action

Better Call to Action

Creating a Movement

For any Social Media Channel : YOU have to start the movement

Show people the way and they WILL follow you

Here’s a (video) example of what I just said

Thanks! Let’s stay connected & Social

Abhinav [email protected]: @AbhinavSahai

LinkedIn: http://linkedin.com/in/abhinavsahaior

+91 - 9611 588 223

mailto:[email protected]

http://linkedin.com/in/abhinavsahai

How to use Blogs, Youtube and Slideshare for Marketing your Business

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