How to use adwords by mySociety
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Transcript of How to use adwords by mySociety
www.google.com/grants
Google Grant
● $10,000 of advertising, can rise to $40,000
● Text ads only
● Only on Google search
● Up to $2 to bid on each keyword
● What do you want to achieve?
○ More visitors
○ Specific types of visitor
● What is your message?
● Where do you want people to go?
● What do you want them to do?
1.Select your keywords
●Use Analytics to see what people are
looking for
1.Select your keywords
●Use Analytics to see what people are
looking for
●Use your own knowledge
1.Select your keywords
●Use Analytics to see what people are
looking for
●Use your own knowledge
●The content of your site
1.Select your keywords
●Use Analytics to see what people are
looking for
●Use your own knowledge
●The content of your site
●adwords.google.com/ko/KeywordPlanner
2. Group keywords by motivation
3. Match motivation to
action
What do you want the user to do?
4. Set a price
●It’s not real money
●The maximum bid is $2
●You can tweak later
●You have to set a top limit
5. Work on your
language
5. Work on your
language
●Mirror the search term
●Try a few different ways of wording
●Include a call to action
●Google automatically gives preference to
the best-performers
6. Identify the landing URL
●You can have a different URL for each
keyword● support.google.com/adwords/answer/2477116
●Default: can only link to a single domain
7. Check back regularly
●It’s in the T&Cs
●See which keywords and ads perform
best & use that knowledge
●Check if you need to increase any bids
Always happy to answer
questions!
email [email protected]
mysociety.org/blog
twitter.com/mySocietyIntl
facebook.com/mySocietyInternational
