How to Unlock Your Story for a Strong Marketing Message
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Transcript of How to Unlock Your Story for a Strong Marketing Message
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How To Unlock Your Story
Email Me: [email protected] Me: www.SilverKeysMedia.comCall Me: 360-213-5112
Presenter: Amanda Goff
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How To Unlock Your Story
Email Me: [email protected] Me: www.SilverKeysMedia.comCall Me: 360-213-5112
Building the Foundation for a Dynamic Message
• Mission, Vision & Values• Unique Selling Proposition• Your WHY
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How To Unlock Your Story
Email Me: [email protected] Me: www.SilverKeysMedia.comCall Me: 360-213-5112
• Mission• What you want to achieve through your business or organization. • This is something that should be refreshed periodically in order to remain dynamic.
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How To Unlock Your Story
Email Me: [email protected] Me: www.SilverKeysMedia.comCall Me: 360-213-5112
• Mission• What you want to achieve through your business or organization. • This is something that should be refreshed periodically in order to remain dynamic.• Examples:
Google “To organize the world's information and make it universally accessible and useful.”
Home Depot “To provide the highest level of service, the broadest selection of products and the most competitive prices. ”
National Autism Association “To educate and empower families affected by autism and other neurological disorders, while advocating on behalf of those who cannot fight for their own rights.”
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How To Unlock Your Story
Email Me: [email protected] Me: www.SilverKeysMedia.comCall Me: 360-213-5112
• Mission• Values
• Your values statement should reflect the core principals of a business or organization. • It is key that these are deeply held values that do not change over time.• These values answer the question, "how do we carry out our mission?“
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How To Unlock Your Story
Email Me: [email protected] Me: www.SilverKeysMedia.comCall Me: 360-213-5112
• Mission• Values
• Your values statement should reflect the core principals of a business or organization. • It is key that these are deeply held values that do not change over time.• These values answer the question, "how do we carry out our mission?“• Example:
Coca-Cola CompanyLeadership : The courage to shape a better futureCollaboration : Leverage collective geniusIntegrity : Be realAccountability : If it is to be, it's up to mePassion : Committed in heart and mindDiversity : As inclusive as our brandsQuality : What we do, we do well
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How To Unlock Your Story
Email Me: [email protected] Me: www.SilverKeysMedia.comCall Me: 360-213-5112
• Mission• Values• Vision
• Your vision statement should describe your ideal future. • Answers: "what impact does my business or organization want to have on society?" • This vision conveys a larger sense of organizational purpose.
![Page 8: How to Unlock Your Story for a Strong Marketing Message](https://reader036.fdocuments.net/reader036/viewer/2022062308/558e04011a28ab8d6c8b472b/html5/thumbnails/8.jpg)
How To Unlock Your Story
Email Me: [email protected] Me: www.SilverKeysMedia.comCall Me: 360-213-5112
• Mission• Values• Vision
• Your vision statement should describe your ideal future. • Answers: "what impact does my business or organization want to have on society?" • This vision conveys a larger sense of organizational purpose.• Example:
Amazon “To be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.”
The Walt Disney Corporation “To make people happy.”
Save the Children “A world in which every child attains the right to survival, protection, development and participation.”
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How To Unlock Your Story
Email Me: [email protected] Me: www.SilverKeysMedia.comCall Me: 360-213-5112
• Unique Selling Proposition (USP)
• Unique - What sets you apart from your competition?
![Page 10: How to Unlock Your Story for a Strong Marketing Message](https://reader036.fdocuments.net/reader036/viewer/2022062308/558e04011a28ab8d6c8b472b/html5/thumbnails/10.jpg)
How To Unlock Your Story
Email Me: [email protected] Me: www.SilverKeysMedia.comCall Me: 360-213-5112
• Unique Selling Proposition (USP)
• Unique - What sets you apart from your ?
• Selling - What is going to persuade someone to exchange money for a product or service?
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How To Unlock Your Story
Email Me: [email protected] Me: www.SilverKeysMedia.comCall Me: 360-213-5112
• Unique Selling Proposition (USP)
• Unique - What sets you apart from your competition?
• Selling - What is going to persuade someone to exchange money for a product or service?
• Proposition - What is your proposal or offer?
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How To Unlock Your Story
Email Me: [email protected] Me: www.SilverKeysMedia.comCall Me: 360-213-5112
• Unique Selling Proposition (USP)
Examples:
Federal Express “When it absolutely, positively has to be there overnight."
Dominos Pizza “Pizza delivered in 30 minutes or it's free.”
Nyquil "The nighttime, coughing, achy, sniffling, stuffy head, fever, so you can rest medicine."
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How To Unlock Your Story
Email Me: [email protected] Me: www.SilverKeysMedia.comCall Me: 360-213-5112
• Your Big WHY • Why do what you do?• How does your company/organization change your life for the better?• What is driving YOU in your business or organization?
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How To Unlock Your Story
Email Me: [email protected] Me: www.SilverKeysMedia.comCall Me: 360-213-5112
The “why” is the driven force behind our action and if we don’t have strong enough “whys” we will not follow through or give up when challenges arise.” --Tony Robbins
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How To Tell Your Story
Email Me: [email protected] Me: www.SilverKeysMedia.comCall Me: 360-213-5112
• Elevator Speech• Website• Blogs• Local Listings• Social Media• Print Media
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How To Tell Your Story
Email Me: [email protected] Me: www.SilverKeysMedia.comCall Me: 360-213-5112
Consistency Through Out All Your Marketing is Key
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How To Tell Your Story
Email Me: [email protected] Me: www.SilverKeysMedia.comCall Me: 360-213-5112
Take the Time to Create Unique Quality Content
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How To Unlock Your Story
Email Me: [email protected] Me: www.SilverKeysMedia.comCall Me: 360-213-5112
Presenter: Amanda Goff