How to Turn Your Customers into Loyal Raving Fans
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Transcript of How to Turn Your Customers into Loyal Raving Fans
How to Turn Your Customers Into Loyal
Raving Fans
Modern Consumer*Smarter – better educated and informed
*Comparison shopper - Easy access to information online
*Has more choice – there’s more competitors
*Quick to promote their dissatisfaction – social mediaYou have to work harder than ever to keep your customers loyal
Customer Churn
68% of customers leave because they feel that the business
doesn’t care
Rockefeller Corporation Survey
How to Reduce Customer Churn
Provide overwhelming value Dazzle with your outstanding
service Continue to communicate Be interesting and helpful – long
term
Build Relationship
Thankyou card Email
Loyalty Program
Webinar
Social Media
Phone
Workshop
Client Event
Ideal Way to Build RelationshipNewsletter1. Printed and
Mailed2. Enewsletter3. Both!
E-newsletters
Step 1: Plan1. Design
2. Social Sharing
3. Static Info
4. Articles
Step 2: Create
Promotions
Competition
“How To” Tips
Company News
Step 3: Distribute
Print and mail
Google Plus
Step 4: Measure
OpenedLinks Clicked
Step 5: Grow Your List
Website Optin
Facebook Optin
Business Card
Content
TYPE• “How To” information
• Seasonal Reminders
• Case Studies, Testimonials
• Company News
• Industry News, commentary
• Blogposts
• Survey
• Promotions
BENEFIT Provides Value
Provides Value
Earns Trust
Builds Relationship
Establishes Expertise
Visit Website
Understand Needs
Increases Sales
What Not to Do
Don’t Treat Your Customers Like a Cash Dispenser• Don’t take their money and
never contact them again until you want more money.
• Don’t contact them with only sales messages.
Benefits of Newsletters
1. Make you the credible expert
2. Stand out from your competition
3. Stay top of mind
4. Keep them informed and engaged
5. Turn prospects into customers
6. Help you keep customers long term
7. Generate repeat business
8. Go viral – find more customers
NewslettersWork for Every Business
Uniforms
BusinessConsultant
Food Processing
GardeningBooks
BeautySalon
Accountant
Solicitor Tradie TravelReal Estate
What Our Clients Say
We took up the DFY Deluxe newsletter service
with Annette and we’re thrilled to have increased our client retention rate and revenue by 20% in a
very short time.Sharon Hasenhkam and Nikki Heery, Owners of Multi Award Winning Hair Salon – Chapters Hair Design, Qld
Our Newsletter Services
Professional Online Email System Standard Deluxe
Set up your email database account
Design your template - either newsletter or blog RSS feed
Social Share and Social Follow buttons
Test with all major email programs for deliverability
Your client list imported
You email newsletters to 1-1000 clients per month
Training on using the system
Email stats reports
Broadcast email template designed (for those special announcements to your list)
Facebook Page Cover Design
Facebook Page Newsletter Sign up form
Once Off Setup Fee $199 $349
Monthly fee – including email support $35 $35
1. DIY – We set up, you create content and issue
Our Newsletter Services
Professional Online Email System Standard Deluxe
Set up your email database account
Design your template - either newsletter or blog RSS feed
Social Share and Social Follow buttons
Test with all major email programs for deliverability
Your client list imported
We prepare and send 1 newsletter a month to 1-1000 clients
Training on using the system
Email stats reports
Broadcast email template designed (for those special announcements to your list)
Facebook Page Cover Design
Facebook Page Newsletter Sign up form
Newsletter shared on your Social Media Accounts every month
Once Off Setup Fee $199 $349
Monthly fee – including email support $150 $160
2. Done For You – We do everything
Our Newsletter Services
Two Ways of Creating Content for your Newsletter
1 - No blog• We develop list of articles with
you• We write the articles• We add to your template and
test• We distribute
Our Newsletter Services
2 - With blog• We develop list of articles with you• We write the articles and upload to your blog• Blogpost summaries added to newsletter and
distributed
BlogpostTo Newsletter
Our Newsletter Services
Get Started Today
1. Send Email to: [email protected]
Advise your contact details & preferred Newsletter Service
• DIY – Standard or Deluxe
• DFY – Standard of Deluxe
2. Or Call Me on 1300 554 495 for a chat!
Turn Your Customers Into Loyal Raving Fans
before they go somewhere else!
Annette WelsfordCEO