How to Turn Your Customers into Loyal Raving Fans

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How to Turn Your Customers Into Loyal Raving Fans

description

68% of customers switch to another company because they feel that the business just doesn't care about them. Stop the customer churn now with these great suggestions for improving customer loyalty. Stop chasing new customers - love the ones you have.

Transcript of How to Turn Your Customers into Loyal Raving Fans

Page 1: How to Turn Your Customers into Loyal Raving Fans

How to Turn Your Customers Into Loyal

Raving Fans

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Modern Consumer*Smarter – better educated and informed

*Comparison shopper - Easy access to information online

*Has more choice – there’s more competitors

*Quick to promote their dissatisfaction – social mediaYou have to work harder than ever to keep your customers loyal

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Customer Churn

68% of customers leave because they feel that the business

doesn’t care

Rockefeller Corporation Survey

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How to Reduce Customer Churn

Provide overwhelming value Dazzle with your outstanding

service Continue to communicate Be interesting and helpful – long

term

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Build Relationship

Thankyou card Email

Loyalty Program

Webinar

Social Media

Phone

Workshop

Client Event

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Ideal Way to Build RelationshipNewsletter1. Printed and

Mailed2. Enewsletter3. Both!

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E-newsletters

Step 1: Plan1. Design

2. Social Sharing

3. Static Info

4. Articles

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Step 2: Create

Promotions

Competition

“How To” Tips

Company News

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Step 3: Distribute

Facebook

Email

Print and mail

Twitter

Google Plus

LinkedIn

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Step 4: Measure

OpenedLinks Clicked

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Step 5: Grow Your List

Website Optin

Facebook Optin

Business Card

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Content

TYPE• “How To” information

• Seasonal Reminders

• Case Studies, Testimonials

• Company News

• Industry News, commentary

• Blogposts

• Survey

• Promotions

BENEFIT Provides Value

Provides Value

Earns Trust

Builds Relationship

Establishes Expertise

Visit Website

Understand Needs

Increases Sales

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What Not to Do

Don’t Treat Your Customers Like a Cash Dispenser• Don’t take their money and

never contact them again until you want more money.

• Don’t contact them with only sales messages.

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Benefits of Newsletters

1. Make you the credible expert

2. Stand out from your competition

3. Stay top of mind

4. Keep them informed and engaged

5. Turn prospects into customers

6. Help you keep customers long term

7. Generate repeat business

8. Go viral – find more customers

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NewslettersWork for Every Business

Uniforms

BusinessConsultant

Food Processing

GardeningBooks

BeautySalon

Accountant

Solicitor Tradie TravelReal Estate

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What Our Clients Say

We took up the DFY Deluxe newsletter service

with Annette and we’re thrilled to have increased our client retention rate and revenue by 20% in a

very short time.Sharon Hasenhkam and Nikki Heery, Owners of Multi Award Winning Hair Salon – Chapters Hair Design, Qld

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Our Newsletter Services

Professional Online Email System Standard Deluxe

Set up your email database account

Design your template - either newsletter or blog RSS feed

Social Share and Social Follow buttons

Test with all major email programs for deliverability

Your client list imported

You email newsletters to 1-1000 clients per month

Training on using the system

Email stats reports

Broadcast email template designed (for those special announcements to your list)

Facebook Page Cover Design

Facebook Page Newsletter Sign up form

Once Off Setup Fee $199 $349

Monthly fee – including email support $35 $35

1. DIY – We set up, you create content and issue

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Our Newsletter Services

Professional Online Email System Standard Deluxe

Set up your email database account

Design your template - either newsletter or blog RSS feed

Social Share and Social Follow buttons

Test with all major email programs for deliverability

Your client list imported

We prepare and send 1 newsletter a month to 1-1000 clients

Training on using the system

Email stats reports

Broadcast email template designed (for those special announcements to your list)

Facebook Page Cover Design

Facebook Page Newsletter Sign up form

Newsletter shared on your Social Media Accounts every month

Once Off Setup Fee $199 $349

Monthly fee – including email support $150 $160

2. Done For You – We do everything

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Our Newsletter Services

Two Ways of Creating Content for your Newsletter

1 - No blog• We develop list of articles with

you• We write the articles• We add to your template and

test• We distribute

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Our Newsletter Services

2 - With blog• We develop list of articles with you• We write the articles and upload to your blog• Blogpost summaries added to newsletter and

distributed

BlogpostTo Newsletter

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Our Newsletter Services

Get Started Today

1. Send Email to: [email protected]

Advise your contact details & preferred Newsletter Service

• DIY – Standard or Deluxe

• DFY – Standard of Deluxe

2. Or Call Me on 1300 554 495 for a chat!

Turn Your Customers Into Loyal Raving Fans

before they go somewhere else!

Annette WelsfordCEO