7/30/2019 How to Turn-seen -19.11.10

1/22

May 3, 2000 -- NAPM

How to Turn Your Expertise intoMarketable, Professional Text

Roberta J. Duffy

Editor

NAPM Communication

7/30/2019 How to Turn-seen -19.11.10

2/22

May 3, 2000 -- NAPM

Did You Also Know?

C.P.M. pointC.P.M. point Exposure for organization, selfExposure for organization, self

Tangible productTangible product Giving back to professionGiving back to profession

7/30/2019 How to Turn-seen -19.11.10

3/22

May 3, 2000 -- NAPM

Todays Agenda

Editorial process atEditorial process atPurchasing TodayPurchasing Today

Mechanics of effective writingMechanics of effective writing

Making writing easierMaking writing easier

7/30/2019 How to Turn-seen -19.11.10

4/22

May 3, 2000 -- NAPM

Purchasing Today

NAPM member benefitNAPM member benefit MonthlyMonthly

10 years10 years Staff, freelance, YOU!Staff, freelance, YOU!

7/30/2019 How to Turn-seen -19.11.10

5/22

7/30/2019 How to Turn-seen -19.11.10

6/22

May 3, 2000 -- NAPM

If you have an article youd like

to write, the VERY best actionyou can take is.

EE--mail a short description thatmail a short description that

identifies you, your credentials, andidentifies you, your credentials, andthen main points of your article.then main points of your article.

rduffy@napm.org

7/30/2019 How to Turn-seen -19.11.10

7/22

May 3, 2000 -- NAPM

Sample Query My company has a unique supplier development program,

where we promote joint training for our staff andsuppliers staff in industry practices. We have found that

this joint training gives each organization a better

understanding of total supply chain issues and has also

created a stronger bond between our two organizations.

However, in order to implement this program, we had to

overcome resistance from participants, and in some cases,

leadership. I would be willing to share our experience,demonstrate how we overcame these challenges, and detail

the benefits we have realized.

7/30/2019 How to Turn-seen -19.11.10

8/22

May 3, 2000 -- NAPM

I Have No IdeaI Have No Idea

You can be assigned an articleYou can be assigned an article Share experience with article coordinatorShare experience with article coordinator

Must stay with subject descriptionMust stay with subject description

7/30/2019 How to Turn-seen -19.11.10

9/22

May 3, 2000 -- NAPM

From Your Mind to the Presses

Article ideas, internal and externalArticle ideas, internal and external

Ideas approved and scheduledIdeas approved and scheduled Find an authorFind an author

Sign volunteer author agreementSign volunteer author agreement Write and edit (write and edit, write andWrite and edit (write and edit, write and

edit.)edit.)

ProductionProduction

Approximately 5 monthsApproximately 5 months leadtimeleadtime

7/30/2019 How to Turn-seen -19.11.10

10/22

May 3, 2000 -- NAPM

Commonly Asked QuestionsCommonly Asked Questions What will my relationship be with theWhat will my relationship be with the

editorial staff?editorial staff? What if the article I write is unsatisfactory?What if the article I write is unsatisfactory?

What if my communication departmentWhat if my communication departmentwants to approve the article?wants to approve the article?

Is my article guaranteed to be published asIs my article guaranteed to be published as

originally written?originally written?

7/30/2019 How to Turn-seen -19.11.10

11/22

May 3, 2000 -- NAPM

How Much do I Get Paid?

7/30/2019 How to Turn-seen -19.11.10

12/22

May 3, 2000 -- NAPM

Elements of Effective Writing

Know your audienceKnow your audience Match your subject descriptionMatch your subject description

Give them how to or takeGive them how to or take--awayaway Know your toneKnow your tone

7/30/2019 How to Turn-seen -19.11.10

13/22

May 3, 2000 -- NAPM

Elements of Effective Writing

Write a good leadWrite a good leadAsk questionsAsk questions

Promise the benefitPromise the benefit

StatisticsStatistics

AnecdoteAnecdote

Usually shorter sentencesUsually shorter sentences

7/30/2019 How to Turn-seen -19.11.10

14/22

May 3, 2000 -- NAPM

Elements of Effective Writing

Pretend youre talking to your neighborPretend youre talking to your neighbor Manufacturing &Manufacturing & nonmanufacturingnonmanufacturing

Add credibilityAdd credibility Editorialize appropriatelyEditorialize appropriately

7/30/2019 How to Turn-seen -19.11.10

15/22

7/30/2019 How to Turn-seen -19.11.10

16/22

May 3, 2000 -- NAPM

Use visual aids ifUse visual aids if

necessarynecessary

Last year, there wereLast year, there were

14 employees, 6 of14 employees, 6 ofwhich werewhich wereparttimeparttime,,

but this year, there arebut this year, there are

20 employees and only20 employees and only22parttimersparttimers..

0

2

4

6

8

10

12

14

1618

1999 2000

Fulltime

Parttime

Elements of Effective Writing

7/30/2019 How to Turn-seen -19.11.10

17/22

May 3, 2000 -- NAPM

Elements of Effective Writing

Be creativeBe creative Make it cleanMake it clean

Follow the styles you knowFollow the styles you know Turn it in on timeTurn it in on time

7/30/2019 How to Turn-seen -19.11.10

18/22

May 3, 2000 -- NAPM

Plagiarism

Absolutely unacceptableAbsolutely unacceptable Credit direct quotes and paraphrasedCredit direct quotes and paraphrased

statementsstatements

When in doubt, ask permissionWhen in doubt, ask permission

7/30/2019 How to Turn-seen -19.11.10

19/22

May 3, 2000 -- NAPM

Ways to Make Writing Easier

Guidelines, not rulesGuidelines, not rules Gather information, read, absorbGather information, read, absorb

OutlinesOutlines Work in nuggetsWork in nuggets

7/30/2019 How to Turn-seen -19.11.10

20/22

May 3, 2000 -- NAPM

Ways to Make Writing EasierWays to Make Writing Easier

Keep clip filesKeep clip files GetGetsomethingsomethingdown on paperdown on paper

Dont play writerDont play writer--editoreditor Write like you talkWrite like you talk

7/30/2019 How to Turn-seen -19.11.10

21/22

May 3, 2000 -- NAPM

Ways to Make Writing EasierWays to Make Writing Easier

Change the toolsChange the tools Take fiveTake five

Call your editorCall your editor

7/30/2019 How to Turn-seen -19.11.10

22/22

May 3, 2000 -- NAPM

Additional Materials NAPM contact informationNAPM contact information

Guidelines for Article SubmissionGuidelines for Article Submission

Recommended resourcesRecommended resources

Roberta DuffyRoberta DuffyEditor, NAPM CommunicationEditor, NAPM Communication

2055 E. Centennial Circle2055 E. Centennial Circle

Tempe, AZ 85284Tempe, AZ 85284

800/888800/888--6276, ext. 30856276, ext. 3085

(f) 480/752(f) 480/752--78907890

rduffy@napm.orgrduffy@napm.org