How to Turn Digital Signage into an Interactive Marketing Medium
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How to Turn Digital Signage into an Interac3ve Marke3ng Medium Munich Sept 11 th 2015 Ionut Alexandrescu & Frederik De Wachter
Transcript of How to Turn Digital Signage into an Interactive Marketing Medium
How to Turn Digital Signage into an Interac3ve Marke3ng Medium
Munich Sept 11th 2015 Ionut Alexandrescu & Frederik De Wachter
How many screens are interactive?
QUIZ
Interact or engage with get or share media
Interact or engage with- get or share media
Interact or engage with get or share media
44 screens
Interact or engage with get or share media
44 screens
Interact or engage with get or share media
error
Interact or engage with get or share media
best
Interact or engage with get or share media
interactive
Interact or engage with get or share media
? / 44 screens
Interact or engage with get or share media
3 / 44 screens
Daniel Knapp IHS Electronics & Media
• Interactive
• Targeted
• Measurable
How to Turn Digital Signage into
Interac3ve Marke3ng Medium
How to Turn Digital Signage into
Interac3ve Marke3ng Medium
A F E S T
Attention
Fun Engage
Share Track
Digital Signage is Digital
Signage is A FEST
Attention = Action
Fun = Gamification
Engage = participate
Engage = participate
Share = social media
Track = measure = know
How to Turn Digital Signage into an Interac3ve Marke3ng Medium
N T E N T C O
How to Turn Digital Signage into an Interac3ve Marke3ng Medium
Number one article on NY Times in 2013 was a quiz
Nine of the top ten most shared stories on Facebook in Jan 2015 were quizzes
How to Turn Digital Signage into an Interac3ve Marke3ng Medium
P L E X ? O M C
How to Turn Digital Signage into an Interac3ve Marke3ng Medium
Step 1 Smart Screen
Step 2 AppStore
Step 3 Interact & Measure
How to Turn Digital Signage into an Interac3ve Marke3ng Medium
DOOHapps.com YouTube/DOOHapps @DOOHapps .
@FredDeWachter
How to Turn Digital Signage into an Interac3ve Marke3ng Medium
Munich Sept 11th 2015 Ionut Alexandrescu & Frederik De Wachter
