How to Triple Your Job Offers
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Transcript of How to Triple Your Job Offers
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How to Triple Your Job Offers
Albert QianFounder, Albert’s ListSeptember 12, 2016
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Agenda
Setting the Right Intentions Resumes and Cover LettersBuilding Your Personal Brand Networking and Relationship Building Job Boards and Communities Mastering the Job Interview Putting it All Together Q&A
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About Me
Technology and marketing professional focused on Cloud / DevOps space – past experience at Cisco, HP, and Ingram Micro
Founder, Albert’s List – community with 19,000 members
Members have found work at companies like Google, Cisco, GoPro, and Twitter
Author, New Grad’s Guide to Finding a Marketing Job in the San Francisco Bay Area (Amazon Bestseller)
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Before we begin, let’s set some intentions for the evening.
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Finding work is an inevitable outcome.
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It is Okay to Ask for Help
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It is Okay to Find a Job for the Sake of It
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It’s Okay to Feel Vulnerable About Your Search
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That said… We will throw the kitchen sink at
the job search.Let’s get started.
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Resumes and Cover Letters
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What is Your Resume?
A catalogue of all the jobs you have held and the capabilities that you carry
A taste of who you are, but not the main course
A foot in the door, but no guarantee of an actual job
An evolution of who you have been and how you have grown over the years
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Resume Basics
A typical resume has several key areas that contribute to the building of a profile.
Career highlights and summary Education and certifications Job Duties and Action Verbs
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The Applicant Tracking System (ATS)
One area of contention and controversy in recent years is the Applicant Tracking System (ATS).
Effective resumes get through the ATS with:
Skills Relevant keywords
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A Word About Cover Letters
Depending on who you ask, cover letters are or aren’t necessary
The more entry-level you are or the more senior you are, the more you may need a cover letter.
Cover letter outline Introduction Why you are the person for the job What sets you apart based on previous roles
Call to action / Get in touch
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Building Your Personal Brand
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What is Your Personal Brand?
Your message to the world Your commitment to the world Your change to the world Your knowledge of the world
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Developing a Personal Brand
A Personal Brand Needs to be CLEAR
ConsistentLeadingEngagingAdaptiveReal
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Building a Digital Brand
Content Engagement Luck Timing
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Where Can You Build Your Brand?
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Networking and Relationship Building
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What Is and Isn’t Networking?
Networking IS building relationships with others.
Networking IS business development. Networking IS adding value for others before yourself
Networking is NOT selling yourself Networking is NOT about you Networking is NOT inauthentic
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How Networking Fits in the Job Hunt
In a noisy world, networking gets you in the door.
Networking opens new doors that online job hunting sites do not.
Networking puts you at the table for the right conversations.
Networking allows you to understand what the industry is truly going through.
Networking enables you to extend your personal brand online to offline
90% of jobs are filled for people who go through personal connections
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Where Do You Network?
Broadly Chamber of Commerce Mixers Network After Work (NAW) Alumni Networking Events Networking-oriented Meetup Groups Broad Facebook groups around a topic
In Depth Associations (eg; PRSA, IABC, SFAMA for
marketing) Focused Meetup Groups on a specific topic Events at venues of interest (Hacker Dojo,
Corporate HQ) Focused Facebook Groups on a specific topic
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How Do You Make Networking Work?
Add value to others – it’s not about you
Follow-up with others and engage
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Job Boards and Communities
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Job Boards Do Work
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Making the Most of Both
Be specific about what you want Update your profile early, update it often
Like networking, provide to other people
Be proactive – apply to jobs as well as being recruited
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Mastering the Job Interview
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Self Awareness and Potential
Self-awarenessCapability and Potential
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Self -Assessment and Value
Situational Assessment As a candidate, it’s important for you to
understand the STAR method of interviewing. STAR stands for situation, task, action, and result. This method enables you to explain clearly how you did something at a past job that will help you for the future.
Cost vs. Revenue Role Businesses are all about the bottom line and
quarterly results. You must be able to demonstrate your understanding of this within your role, and understand if you cost your company money or make your company money. From there, drive the strengths within you home to show why you would succeed in a particular role.
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Conquering Interview Questions
Interview questions all want to know one thing: How do you think you fit?
Behavioral Situational Confidence and nervousness
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The Most Important Thing: It’s Not About
You
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Putting It All Together
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A ChecklistCreate the vision you want for your career
FOCUS! Build the personal brand
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A ChecklistNetwork Job Boards and Communities Prepare for the Job Interview
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Mindset
Resilience
Execution
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Q&A
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Thank You