How to Triple Your Job Offers

Albert QianFounder, Albert’s ListSeptember 12, 2016

Agenda

Setting the Right Intentions Resumes and Cover LettersBuilding Your Personal Brand Networking and Relationship Building Job Boards and Communities Mastering the Job Interview Putting it All Together Q&A

About Me

Technology and marketing professional focused on Cloud / DevOps space – past experience at Cisco, HP, and Ingram Micro

Founder, Albert’s List – community with 19,000 members

Members have found work at companies like Google, Cisco, GoPro, and Twitter

Author, New Grad’s Guide to Finding a Marketing Job in the San Francisco Bay Area (Amazon Bestseller)

Before we begin, let’s set some intentions for the evening.

Finding work is an inevitable outcome.

It is Okay to Ask for Help

It is Okay to Find a Job for the Sake of It

It’s Okay to Feel Vulnerable About Your Search

That said… We will throw the kitchen sink at

the job search.Let’s get started.

Resumes and Cover Letters

What is Your Resume?

A catalogue of all the jobs you have held and the capabilities that you carry

A taste of who you are, but not the main course

A foot in the door, but no guarantee of an actual job

An evolution of who you have been and how you have grown over the years

Resume Basics

A typical resume has several key areas that contribute to the building of a profile.

Career highlights and summary Education and certifications Job Duties and Action Verbs

The Applicant Tracking System (ATS)

One area of contention and controversy in recent years is the Applicant Tracking System (ATS).

Effective resumes get through the ATS with:

Skills Relevant keywords

A Word About Cover Letters

Depending on who you ask, cover letters are or aren’t necessary

The more entry-level you are or the more senior you are, the more you may need a cover letter.

Cover letter outline Introduction Why you are the person for the job What sets you apart based on previous roles

Call to action / Get in touch

Building Your Personal Brand

What is Your Personal Brand?

Your message to the world Your commitment to the world Your change to the world Your knowledge of the world

Developing a Personal Brand

A Personal Brand Needs to be CLEAR

ConsistentLeadingEngagingAdaptiveReal

Building a Digital Brand

Content Engagement Luck Timing

Where Can You Build Your Brand?

Networking and Relationship Building

What Is and Isn’t Networking?

Networking IS building relationships with others.

Networking IS business development. Networking IS adding value for others before yourself

Networking is NOT selling yourself Networking is NOT about you Networking is NOT inauthentic

How Networking Fits in the Job Hunt

In a noisy world, networking gets you in the door.

Networking opens new doors that online job hunting sites do not.

Networking puts you at the table for the right conversations.

Networking allows you to understand what the industry is truly going through.

Networking enables you to extend your personal brand online to offline

90% of jobs are filled for people who go through personal connections

Where Do You Network?

Broadly Chamber of Commerce Mixers Network After Work (NAW) Alumni Networking Events Networking-oriented Meetup Groups Broad Facebook groups around a topic

In Depth Associations (eg; PRSA, IABC, SFAMA for

marketing) Focused Meetup Groups on a specific topic Events at venues of interest (Hacker Dojo,

Corporate HQ) Focused Facebook Groups on a specific topic

How Do You Make Networking Work?

Add value to others – it’s not about you

Follow-up with others and engage

Job Boards and Communities

Job Boards Do Work

Making the Most of Both

Be specific about what you want Update your profile early, update it often

Like networking, provide to other people

Be proactive – apply to jobs as well as being recruited

Mastering the Job Interview

Self Awareness and Potential

Self-awarenessCapability and Potential

Self -Assessment and Value

Situational Assessment As a candidate, it’s important for you to

understand the STAR method of interviewing. STAR stands for situation, task, action, and result. This method enables you to explain clearly how you did something at a past job that will help you for the future.

Cost vs. Revenue Role Businesses are all about the bottom line and

quarterly results. You must be able to demonstrate your understanding of this within your role, and understand if you cost your company money or make your company money. From there, drive the strengths within you home to show why you would succeed in a particular role.

Conquering Interview Questions

Interview questions all want to know one thing: How do you think you fit?

Behavioral Situational Confidence and nervousness

The Most Important Thing: It’s Not About

You

Putting It All Together

A ChecklistCreate the vision you want for your career

FOCUS! Build the personal brand

A ChecklistNetwork Job Boards and Communities Prepare for the Job Interview

Mindset

Resilience

Execution

Q&A

Thank You